Registration
Please bring your ID (business card, credit / debit card) and your booking confirmation number which you will find on your invoice, this will be required to print your badge on-site. You must collect and wear the supplied wristband throughout the conference to gain access to conference sessions and networking parties.
Exhibition Opens
After collecting your Badge and Wristband head to the Diamond Lounge, grab a coffee and peruse the exhibition hall.
Opening Remarks
- Matthew Wood,
- Founder, a4uexpo
Affiliate Managers Toolkit
- Ralf Hein nonstop Consulting
- Mark Russell Existem-am
- Barry Smith SkyScanner.net
Learn instant strategies to boost the performance of your Affiliate Programme from the ground up. Quick fire presentations on effective recruitment, communication, motivation and management followed by questions from the audience. Be sure to have your pen and notepaper to hand as our panel guides you through what to do and what not to do to make your affiliate programme a success!
International SEO 101
- Judith Lewis i-level
Want to reach a wider European or Worldwide audience? Whether you're an affiliate or merchant looking to expand across borders, attend this session and take home tips and strategies from domain strategy, encoding, external linking, language, content and structure. This is a must-attend session with real-life experiences gained from popular multi–national brand sites involved in retail as well as branding. Get practical tips you can use immediately to boost your rankings and increate your reach.
Conversion Optimisation & Persuasion Architecture : Start improving your Conversion, Right Now!
- Ton Wesseling Orange Valley
Ton Wesseling has been making money on the web for years working with some of the biggest brands and websites in the Netherlands, like Philips, Sanoma publishers and SNS Bank. In this session, he will share his knowledge of web analytics as well as tips and tricks on how to use conversion optimisation and persuasion architecture to increase your websites profit.
New Web & Traditional PR Strategies
- Andy Barr 10yetis
Twitter and Facebook has exploded but how and should you use this channel in Affiliate Marketing? Let Andy discuss this and other opportunities for embracing PR to promote your Start–up, website, profile or web application online.
Session Break
Relax after the morning session by touring the expo hall and grab a coffee / refreshments from the expo hall bar.
WordPress Optimisation Strategies
- Joost de Valk Orange Valley
After a very successful session at a4uexpo London, Joost is back to give you even more tips to optimize your WordPress site. From multivariate testing, usability to the latest SEO tricks, this will be another hour loaded with tips and tricks you'd otherwise be paying more than the conference price for.
Setting Quality Standards in Affiliate Marketing – eBay Case Study
- Chris Howard eBay
- Will Martin–Gill eBay
Join eBay for a discussion on how they have improved the quality of their affiliate programme, from detecting and removing black hats to working more closely with white hats to improve their ROI from affiliate marketing. Will and Chris will also discuss how not all affiliate sales are created equal, driving incremental traffic and measuring quality.
How can CPA based Business Models Survive in the Future?
- Marc Stilke affilinet
In this session we will examine how the online market is changing and present the pre-requisites for successful online marketing models in the future. You will learn how to maximise revenue by optimising your usage of Affiliate Marketing and the online marketing mix.
Understanding the Affiliate Mindset to Grab Attention for your Affiliate Programme
- Joris Toonders Yonego
- Henk Jan Bijmolt Cleafs
It's a saturated market and it's increasingly difficult to grab affiliates attention. Hear from experts from different sectors within Affiliate Marketing on what Affiliates really want and how to effectivley work with different business models. Discover what Affiliates look for in successful partnerships and how you as Merchants can stand out from the crowd to form a profitable and long term relationship.
Session Break
Time to explore the expo hall and network with other delegates. Badges are colour coded, see the delegate brochure for the key.
Extreme SEO Panel Q&A
- Dave Naylor Bronco
- Ciaran Norris altogther digital
- Marcus Tandler Mediadonis
- Joost de Valk Orangevalley
- Dixon Jones Receptional
White and Black Hat SEO gurus will demonstrate techniques and answer questions on SEO strategies that could give you the upper hand over your peers. This emotive and thought provoking session will open your eyes to activities that are taking place in the SEO world and how you can either embrace or protect yourself against them. This popular session promises to be lively!
Is Affiliate Marketing Really Worthwhile? – The Affect of the Affiliate Channel on your Wider Online Marketing Activity
- Matt Bailey i-level
Matt will present research on how Affiliates affect other channels within the Marketing Mix with an emphasis on search and display. He'll cover de-duplication and possible methods of making sure that the actual channels who are adding value are being rewarded. You'll discover how you can no longer view Affiliate Marketing as one channel and how a deeper understanding of internal channel demographics is crucial for effective affiliate programme management for a positive holistic ROI.
What does Affiliate Marketing mean in Europe?
- Pete Wilson Platform-A buy.at
- Tim van der Bilt Platform-A buy.at
Affiliate Marketing has been seen as major contributing factor to the Marketing Mix in the UK, but how is it perceived in the rest of Europe? Platform–A's buy.at Affiliate Network provide insights into the European Marketplace based on recent qualitative and quantitative research. Providing unique insights into the way the market is currently perceived and future developments.
The Ethics of Affiliate Tracking
- Marko Dobroschlski Daisycon
How far can affiliates go? How far should networks go? How far should we all go in regards to matching orders within an affiliate program? An exploration into technique, ethical and business values within Affiliate Marketing.
Networking Lunch
Time to grab some lunch, explore the expo hall or attend the lunch-time sessions.
How to Proactively Increase Your Conversion Rate
- Peter Ellen Maxymser
Conversion management enables affiliates and merchants to proactively increase conversion rate to sale or click-out by discovering winning web content based on the actions of live visitors. Learn how multivariate testing has delivered major UK brands such as Wickes, National Express and Laura Ashley a continual improvement in performance through the effective management of onsite content.
The Importance of Keyword Domain Names in Optimizing Website Traffic
- Hugo Dalrymple-Smith Sedo
In this sessio SEDO will provide best practices for optimizing your direct navigation traffic through a sound domain name strategy and utilising Google AdWords. Meanwhile, a real life example provided by Keith Riewe, the owner of small business, Bice's Florist, will show how size doesn't matter when it comes to using domains to drive traffic.
Don't Mess up your Content - How Creative Content Increases ROI
- Hannah Swift Existem AM
We all know content is king, but is your content actually selling? The presentation will give an introduction to effective content writing, how to pre-sell and draw in the customers attention by using an army of proven psychological and sales techniques.
The Future of Affiliate Marketing in Germany
- Dominik Grollman InternetWorld.de
- Michael Kruse ad:C Media GmbH
- Marcus Tandler Mediadonis
- Alexander Holl 121Watt
- Sascha Preisegger PP-Blogsberg
- Thomas Eisinger WebMarketing
Experts from Germany will discuss the latest trends, opportunities and threats within the Affiliate Channel in Germany. A lively Q&A session conducted in German.
Big Site SEO Strategiess
- Dave Naylor Bronco
About to unleash 100,000 pages on Google? Learn how to effectively manage, construct, and optimise large sites whether derived from user generated content, mashups, XML or merchant product feeds.
Managing Success in a Downturn : Analysing & Motivating Channels within Affiliate Marketing
- David Harding Argos
- Daniel Powel Commission Junction
As online commerce continues grow as a percentage of overall retail sales, we will take a look at how merchants and affiliates can work together to drive greater volumes of business. By working with the right mix of affiliates and giving the affiliates the tools for success, a merchant can continue to grow their business through challenging economic times. For many affiliates, the first step to breaking their business model into the merchant's affiliate mix is to demonstrate the value and incrementality of their traffic.
David Harding from Argos and Daniel Powel from Commission Junction will discuss how applying the right analytics and tools, and by engaging affiliates directly, an program can change its year to year affiliate mix; keeping existing affiliates engaged whilst delving into new areas of activity.
SEO and Conversion Surgery - Live Q&A
- Dixon Jones Receptional
- Gary Beal GaryTheScubaGuy
- Joost de Valk Orange Valley
- Bas van den Beld SearchCowboys
- Ciaràn Norris altogetherdigital
Your chance to put your site up for the Surgery, let experts analyse your site for honest opinions on how to increase your Google rankings and importantly ensure you convert your visitors into sales with onsite SEO strategy, converison alanalysis, usability and design. We'll announce nearer the day on how you can put your site up for review as a delegate.
Session Break. Exhibition Time
Grab a tea or coffee and explore the exhibition hall.
International Super Affiliate Panel
- Sri Sharma netmediaplanet
- Pascal Fantou q48.de
- Marcus Tandler mediadonis
- Shakil Khan CreditSmart
Join Super Affiliates from across Europe as they take questions from the audience on the strategies they used to build their businesses in Affiliate Marketing. Your unique opportunity to ask the questions you've always wanted to ask!
New Ways to Monetise Social Media
- Alicia Navarro Skimbit
Social media – blogs, forums, web applications, Twitter, etc – are increasingly powerful ways to drive community, loyalty, and activity, but with the earning potential from advertising diminishing, publishers are looking for incremental revenue streams, that don't impact the user experience.
In this session, new and innovative methods for monetising social media will be explored, looking at case-studies of what has worked with major European and American publishers, and what can cause user-backlash. Alicia will also explore the ethical guidelines that should be adopted to ensure optimal revenue generation without compromising on integrity or long-term community loyalty.
XML and Data Feeds – Standardisation and Implemtation for Success
- Speakers to be announced
Effective product feeds, XML, Widgets and API usage gives unparallel revenue opportunities for affiliates and merchants–if used correctly. In this session you will learn how affiliates are using feeds in Affiliate Marketing. You'll learn what you must do as a merchant to construct your feeds in a standardised way that makes them attractive & how as an affiliate you can use the raw data to construct value, add websites, widgets & apps.
Voucher Codes – The demise or is it just the beginning of the Channel?
- Kier Marston Webgains
- Alex Landschoof. raba.tt
Online vouchers are becoming big in a few of the major markets eg: Germany, the UK and Denmark, Webgains have actively championed the growth in this area by drafting whitepapers for the IAB and writing guides for UK publications. Come learn from merchants and affiliates alike the ins and outs, do's and don't, concerns and opportunities as well as collect practical tips for implementation.
Networking Reception Drinks
In the exhibition hall
