Registration
Please bring your ID (business card, credit / debit card) and your booking confirmation number which you will find on your invoice, this will be required to print your badge on-site. You must collect and wear the supplied wristband throughout the conference to gain access to conference sessions and networking parties.
Exhibition Opens
After collecting your Badge and Wristband head to the Diamond Lounge, coffee and water will be provided to ease aching heads from last nights networking party.
How the European Digital and Interactive Marketing Industry is Shaping up and Where the Future Growth Lies
- Alain Heureux IAB Europe
Alain Heureux will provide the audience with a unique view on how European consumers and citizens have changed over the last few years and how this gets a major influence on the marketing and media ecosystem challenging each stakeholder of the value chain towards change of business models or practices. The digital converged media platforms are providing unique opportunities for small and large companies but some regulatory challenges are coming up as well. Challenges and Opportunities within Digital Europe!
Innovative AdMedia Design with Google Gadgets
- Denis Maibaum zanox
This session's objective is to inspire advertisers, agencies and affiliates to create better and more creative admedia using innovative technology and new concepts. The participants will learn how to generate global traffic with Google's new ad format Gadget Ads, while being presented a wide number of live examples, best-practise gadgets exclusively created for Fleurop and some interesting business models for affiliates.
The Growing Partnership role of Traditional Media Agencies within the Affiliate Marketing Relationship
- Auke Boersma affilinet
- Menker Johannes Outrider
Whilst transparency and service continue to be watch words for everyone currently involved in successful Affiliate Marketing activity, traditional European Media Agencies are now increasingly becoming part of the AM relationship between advertisers, affiliate networks and affiliates themselves. Auke Boersma, Country Manager for affilinet Netherlands, discusses the merits & benefits that can be garnered for all parties with effective management, clear strategies and transparency of dealings.
As Online continues to take its valid slice of the Performance cake, what does the future hold for Performance Advertising in general?
How are we going to see growth in Performance Advertising spend? As we see Online Performance Marketing maturing into a solid channel for Advertisers, there is demand for growth in sales whilst maintaining quality of transactions. In an economic downtown this area is seeing a bigger spotlight than ever before. So, do Advertiser's continue the same activity as in previous years? Is offline adopting the Performance Marketing model and how can Advertiser's reach new channels?
Session Break
Coffee, Water and Refreshments available within the expo hall
Conversion Clinic: 'Recession Proofing' your Landing Pages
- Ben Jesson Conversion Rate Experts
- Karl Blanks Conversion Rate Experts
- Steven Pavlovich Conversion Rate Experts
Here's your chance to have your web pages analyzed and critiqued by the Conversion Rate Experts team. Three years ago, Conversion Rate Experts tripled the size of a web business (to $9.1 million) in an industry that was in severe recession. The same techniques can and should be applied to your business.
During this session, the team will critique your web pages, giving direct suggestions as to what should be done to improve their conversion rate, and giving you loads of valuable techniques that you can immediately put to use on your own website. If you'd like your landing pages to be critiqued during the session, email their URLs to a4u'@'conversion-rate-experts.com, along with as much background information as possible about their visitors, performance, goals and problems.
Standardization, Self Governance And Self Regulation As An industry – Can This Become A Reality?
- Matt Bailey IAB Affiliate Council Chair
- Pete Wilson Platform-A
- Helen Southgate Dgm
Our industry is continually under the spotlight regarding regulation, fraud, ethics, black hat activity etc. It's our duty as merchants, affiliates and networks to work together to set rules, best practice and trade associations where necessary but why is this difficult, join a discussion on what can be done and how this be achieved.
$1m Blogging Strategies Uncovered
- Al Carlton Coolest Media
Al Carlton has earned over $1m dollars from blogging last year – He will demonstrate how he did it and the strategies you should use to find your niche, optimise, monetise, manage and promote your blog on the web. From contextual advertising, choosing a niceh, widgets and CPA.
2010: Major Publishers moving in to the CPA advertising model én masse?
- Simon Richardson TradeTracker
- Marcel de Groot, Telegraf
- Justin Sandee, PCM
- Caroline Ferguson, Leads2Travel
- Jack Schilder, Hotel Ebooker
- Niels Aben, Impact Retail
According to a report by Forrester Research, 'Growth in European ad spend will slow to 10% in 2009'. We've already seen traditional CPM advertising come under pressure as clients and agencies look to find advertising models based on results. Is this shift an opportunity or threat for the industry?
There are many questions that will be asked, for instance what are the implications for smaller Publishers? What will be the impact on Merchants? Will there be cookie dilution? How and should the industry embrace this movement? and could commission rates change?
Session Break. Exhibition Time
Grab a tea or coffee and explore the exhibition hall.
Managing your Start-up from Formation to Exit Strategy
- Felix Haas amiando
- Steven Brown
- Thomas Bindl Refined Labs GmbH
- Shakil Khan CreditSmart
Learn from experienced entreprenurs who have built and sold multi million euro businesses based both in and out of the Affiliate industry. Discover how to effectivley build a team, structure for VC investment, reduce cost at the beginning, devise a launch strategy, work to goals, and most importantly an exit strategy. This is a moderated Q&A session.
Proven Strategies Earn More ROI from your Paid Search Campaigns
- Sri Sharma netmediaplanet
Learn how to improve your paid search ROI and profits as an affiliate from one of the largest international paid search affiliates, net media planet. The session is for you if you use paid search, want to increase your profits, and are eager to learn practical tips to boost your income from your activity. Includes tips on managing large scale campaigns, automation, conversion and reducing labour time on your campaigns..
Managing Cashback and Reward Sites Effectivley
- James Little Affiliate Future
- Kevin Edwards Affiliate Window
- Maureen McDonagh Nectar
Sales driven by reward and cashback affiliate sites can account for a significant proportion of your online business. This panel presentation and discussion will demonstrate how to work with effectively with multiple partners, maintain a profitable relationship and consistently offer compelling and timely promotions to the members.
Maximising Affiliate Revenue in a Digital Age
- Liane Dietrich Linkshare
Liane will discuss the diversyfying advertiser base and what's driving this trend with a focus on consumer behaviour online. You'll discover how this creates more opportunity for affiliates but also how you should shift your business strategy and focus to make the most of this change
Networking Lunch
Time to grab some lunch, explore the expo hall or attend the lunch-time sessions.
Advanced Link Building, how to find and get those real juicy links in 2009
- Christoph C Cemper Cemper.com
Christoph C Cemper has been building links since 2003 and is a well respected guru in the SEO industry, especially when it comes to getting real juicy links on trusted domains. Link Building techniques have evolved over the years and it gets hard to diagnose a good link at all. In this session, for the first time ever, he gives you an overview of his tactics, techniques and tools he (still) uses. Learn how to pimp your browser, find the best pages, diagnose its health and avoiding bad neighbourhoods.
Internationally Managing your Campaign from a Distance
- Peter Norris InterContinental Hotels Group
- Cheryl Ingram Commission Junction
- Lena Siara Huang Marriott International
Everyone knows that face-to-face is the ideal way to communicate with your publishers and your affiliate network, but what if you are an international brand based in another country and need to rely upon a network to manage this for you? How does this compare to an international brand that has a an affiliate manager present in all of these countries? And what are the different ways of working to succeed in both conditions? A peek into the different methods Marriott and IHG use to manage their international affiliate marketing campaigns. Marriott are based in the US and rely heavily upon Commission Junction to manage all aspects of their programme for them and to keep them up-to-date with all industry updates. IHG (a live speaker case study) on the other hand have an affiliate manager presence in each of the 6 countries that they operate in, which means that the challenge is to communicate consistently across the programme.
International Insight : Looking ahead in time at Publisher Activities
- Ben Manning TradeDoubler
Each marketplace across Europe has local nuances, internet behaviour, advertiser verticals, cultural and even domestic infrastructure differences which all combine to determine the type of affiliates that operate in that market. By taking a closer look at more mature markets, and markets with similar composition, we are able to predict how other markets will develop and what opportunities can be explored in the future.
The Future of Affiliate Marketing in the Netherlands
- Paul Schoenmakers LeadMedia B.V
- Joris Toonders Yonego
- Auke Boersma Affili.net
- Remko Nugteren TradeDoubler
Experts from the Netherlands will discuss the latest trends, opportunities and threats within the Affiliate Channel within the Netherlands.
Google Quality Score & The PPC Black Hole
- Judith Lewis i-level
An analysis of the variables of the Google Quality Score, how to get a high quality score, how to keep it and how you can lose it! Learn strategies to reduce your Paid Search Costs, avoid the Drop Zone, streamline delivery, use position preference, and optimise to prevent you pouring your money into a PPC black hole! Intermediate level for those wanting to go beyond the basics.
Transparency and Affiliates: Is there a benefit?
- Ewan Darby Ogilvy
- Lori Helms Geoffroy Kodak Gallery
- Albrecht Fischer Commission Junction Germany
- Sebastien Galina Sony Style Europe
Why merchants need transparent affiliate marketing and how affiliates can help. A thought provoking presentation and discussion on the latest developments with de–duping sales, third party tracking, brand bidding, blind networks and the maturing affiliate market.
Optimizing your campaign traffic with Google Analytics
- René Nijhuis Google
In a variety of projects, Google currently tries to raise awareness among its customers around getting more revenue out of the traffic they acquire. Google Analytics plays a vital part in this strategy: it can be used to analyze onsite traffic to improve the site, so more people find their way through a checkout funnel. However, you could also take one step back: making sure that relevant traffic is attracted to the site and the right expectations raised. In this presentation René Nijhuis will explain how the user experience of your website starts with the ad your visitors see, and how you can use the tools Google offers to analyse various types of marketing campaigns and spend your money on the most successful one.
Session Break. Exhibition Time
Refreshments available in the expo hall - last chance to speak to our exhibitors.
Link Building Strategies; Beyond Link Bait
- John Straw
- Wiep Knol Tribal Internet Marketing
- Bas van den Beld SearchCowboys
Session description to follow.
Landing Page Success Story: How we Increased SEOmoz's Sales by 170%
- Ben Jesson Conversion Rate Experts
- Karl Blanks Conversion Rate Experts
- Steven Pavlovich Conversion Rate Experts
Over the past four months, Conversion Rate Experts have increased the sales of the web community SEOmoz by 170%. In fact, in January, a single split test grew the sales by 52%. During this session, we'll show you the page before and after the test, and explain all the techniques that were used, and how you can apply them to your own business today.
Results with Performance Based Video
- Irfon Watkins Coull
Video is ready to explode in Affiliate Marketing. Discover through case studies how you can utilise video within the sector to earn additional revenue.
International Targeting for SEO
- Gary Beal Vanguard SEO
Gary Beal, MD of Vanguard SEO and a specialist in the Gaming Market, will be covering new developments at Google that can strengthen your international saturation. Gary will be giving tips that will allow you to target languages and regionally based search queries and explain how you can take advantage of soft markets around the world. If you have an international market, or want to start going after international traffic, this is a must see.
'Urban Beach' After Party
RAI Urban Beach
Queen's day celebrations
Affiliate Nacht at Cafe de Jaren sponsored by TradeTracker (registration necessary)
