The a4uexpo agenda contains over 40 sessions, with 4 tracks running simultaneously. Tracks are scheduled to cater for different demographics within Affiliate Marketing, namely Affiliates, Merchants, Agencies, Networks and Search Specialists. A detailed daily agenda with speaker profiles will be uploaded shortly.
Time
Auditorium
Room B–B1
Room C–D
Room E–F
08:00–09:30
Registration Opens
Registration Opens
Registration Opens
Registration Opens
09:30–10:30
Affiliate Managers Toolkit
International SEO 101
Conversion Optimisation & Persuasion Architecture : Start improving your Conversion, Right Now!!
New Web & Traditional PR Strategies
10:30–11:00
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
11:00–12:00
WordPress Optimisation Strategies
Setting Quality Standards in Affiliate Marketing – eBay Case Study
How can CPA based Business Models Survive in the Future?
Understanding the Affiliate Mindset to Grab Attention for your Affiliate Programme
12:00–12:30
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
12:30–13:30
Extreme SEO Panel – Q&A
Is Affiliate Marketing Really Worthwhile? – The Affect of the Affiliate Channel on your Wider Online Marketing Activity
What does Affiliate Marketing mean in Europe?
The Ethics of Affiliate Tracking
13:30–15:00
Networking lunch & exhibition time
How to Proactively Increase your Conversion Rate (Begins at 14:00)
The Importance of Domain Names in Optimising Website Traffic (Begins at 14:00)
Don't Mess up your content – How Creative Content Increases ROI (Begins at 14:00)
15:00–16:00
The Future of Affiliate Marketing in Germany
Big Site SEO Strategies
Managing Success in a Downturn : Analysing & Motivating Channels within Affiliate Marketing
SEO and Conversion Surgery – Live Q&A
16:00–16:45
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
16:45–17:45
International Super Affiliate Panel – Q&A
New Ways to Monetise Social Media
XML and Data Feeds – Standardisation and Implemtation for Success
Voucher Codes – The demise or is it just the beginning of the Channel?
17:30–18:30
Networking Receptions
19:00–Late
Official Party in Central Amsterdam
Time
Auditorium
Room B–B1
Room C–D
Room E–F
09:30–10:30
How the European Digital and Interactive Marketing Industry is Shaping up and Where Future Growth Lies
Innovative AdMedia Design with Google Gadgets
The Growing Role of Traditional Media Agencies within the Affiliate Marketing Relationship
As Online continues to take its valid slice of the Performance cake, what does the future hold for Performance Advertising in general?
10:30–11:00
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
11:00–12:00
Conversion Clinic: 'Recession Proofing' your Landing Pages
Standardization, Self Governance And Self Regulation As An industry – Can This Become A Reality?
$1m Blogging Strategies Uncovered
2010: Major publishers moving in to the CPA advertising model én masse?
12:00–12:30
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
12:30–13:30
Managing your Start–up from Formation to Exit Strategy
Proven Strategies Earn More ROI from your Paid Search Campaigns
Managing Cashback and Reward Sites Effectivley
Maximising Affiliate Revenue in a Digital Age
13:30–15:00
Networking Lunch & exhibition time
Advanced Link Building, how to find and get those real juicy links in 2009 (Begins at 14:00)
Internationally Managing your Campaign from a Distance (Begins at 14:00)
International Insight : Looking ahead in time at Publisher Activities (Begins at 14:00)
15:00–16:00
Affiliate Marketing in the Netherlands
Google Quality Score & The PPC Black Hole
Transparency and Affiliates: Is there a benefit?
Optimizing your campaign traffic with Google Analytics
16:00–16:30
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
16:30–17:30
Link Building Strategies; Beyond Link Bait
Landing Page Success Story: How we Increased SEOmoz's Sales by 170%
Results with Performance Based Video
International Targeting for SEO
17:30–21:30
'Urban Beach' After party
(Followed by Queens Day celebrations in central Amsterdam)
