Speaker Profile
Alain Heureux is President of the Interactive Advertising Bureau Europe (IAB Europe), the trade association responsible for promoting the growth of the interactive advertising markets in Europe. IAB Europe represents the interests of more than 5000 members including the regions major media groups, advertisers, agencies, portals, technology and service providers. There are currently 23 member countries with several more scheduled to join in 2009.
Alain brings a wealth of experience to this role. He has 20 years pan-European marketing experience, having established several marketing services companies across Europe: the CPM Group specializing in field and direct marketing and sales promotion, Virtuology, a web agency active in Brussels, London and Paris, and Tagora, an integrated marcom agency.
Alain has always taken an active interest in professional associations, having created ADMH-IFMA, the field marketing association in the early 90s. He is currently working to set up the House of Communication (The Egg) in Brussels, dedicated to Creativity, Innovation and Technologies in media and marketing where he is CEO. He passionately believes in the virtues of honesty, directness and transparency and, in case that makes him sound very serious, he also likes to see the funny side of life.
