Speaker Profile
Menker joined Outrider (a GroupM company) 2 years ago. His mission was to establish an affiliate marketing unit for the GroupM traditional media agencies, which now exists for over a year. Outrider works with unique (inhouse developed) tools which give deep insights in affiliate marketing campaigns. Working with the largest local and international affiliate networks, Outrider achieved a transparent and innovative way of working.
Before joining the group Menker worked at one of the largest Dutch Search Engine Marketing agencies, supporting clients in establishing their online marketing strategies.
