Registration
Registration will be open from 8am till early afternoon (for those who haven't on the first day).
Exhibition Opens
Exhibitor hall opens up at 9am giving you half an hour to look around before the first session of the day.
Killer Link Building Strategies
Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you understand the different types of links that are available today to acquire, and share some of the best ways to make sure you get them. We will help you understand the blend of links required to succeed be it government, university or the theories behind the so called “paid link”. Tools tips and tricks will be all shared in this session along with the panellist vast and varied experiences.
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?
We asked 452 online marketers to have a go at guessing the best performing content from four options and only 21 got it right. Using case studies with our clients including LoopyLove, Alpharooms and National Express, we will show how the content on landing pages will make or break site performance and EPC (earnings per click) and share effective scientific strategies for improving them including multivariate testing and segment targeting.
New Ways to Turbo Charge your Affiliate Campaign
In this session, TradeDoubler experts and guest speakers will present a variety of industry innovations that will drive affiliate revenues further, faster! Expect a series of mini-presentations based on the work of Dell, iTunes, LOVEFiLM, British Gas and more. Delegates will leave this session with new ideas to inspire all affiliate campaigns on practical topics including product level tracking and commissions, Yahoo! Search submit pro keyword optimisation and copy enhancement and improved rank, monetising mobile traffic and more...
Coffee Break
Strategies To Earn More From Your Affiliate Paid Search Campaign
This session is for you if you use paid search, want to increase your profits, and are eager to learn practical tips to boost your income from your activity. Includes tips keyword strategy, on managing large scale campaigns, automation, reducing labour time on your campaign and critically decreasing cost whilst increasing conversion and ROI.
Session TBA
- TBA
Session description coming soon..
Barriers to Conversion & Discovering Untapped Opportunities With Analytics
You have traffic, you've identified a niche, you've even got a Twitter account! But why aren't more of your visitors converting? When was the last time you checked where your visitors were going when they left your site? Join Joanna and the panel as they identify and break down the potential obstacles that are preventing your website's visitors from converting. Learn the pros and cons of some of the latest analytics and social media monitoring tools on the market, and how to draw real actionable strategies from what they tell you. In the process, get tips and tricks on areas such as tracking outbound links, coordinating social media messages and catching stray traffic. Keep your visitors on the path to affiliate conversion... and keep them coming back for more!
Session Break
Have a short time to relax after the morning session by touring the expo hall, lunch will be served at 1pm.
Extreme SEO Moderated Debate
We take an informal approach to our legendary Extreme SEO panel debate where white and black hat SEO figureheads discuss some of the latest Google SEO Strategies to give you a lift against your competitors. To the untrained eye this session could go over your head - if you're a little more advanced in your SEO knowledge you could just walk away with some hot of the press gems to put into action and give yourself a competitive advantage over your peers that aren't here!
Start-up And Launch Strategy
Join us for a fascinating insight into the launch strategies of three major online businesses; Spotify, ShareMyPlaylists.com and Seatwave.
In this moderated discussion we'll cover everything you need to know on starting up and surviving as a profitable business. We'll be covering critical aspects including how to create a viral buzz around your website, web or mobile application, how to market yourselves on a budget or even for free, surviving the growing pains, creating a competitive edge, the importance of smart execution, raising funding from angels and VC's and much more.
We'll include plenty of time for questions from the audience, so why not take a break from the more traditional sessions we offer at a4uexpo and help your business in an alternative way.
Beat Your Merchants At Their Own Game
We'll show you – step-by-step – 20 tips and tricks that will boost your site's conversion rate immediately. You’ll not only increase your affiliate revenue, but even be able to profitably outbid your merchants and competitors on AdWords and push your earnings even higher. (Just make sure that they’re not in this session too.)
Networking Lunch
This year we've binned the sandwiches and will be serving Hot food 'on the go' which will be served within the expo hall and on level two - Grab a lunch box and either explore the expo hall or attend one of the two 45 minute bonus lunch-time sessions.
Regulation, Promotion and Education – What Can The IAB Affiliate Council Do For You?
- Matt Bailey, i-level
- Daniel Powel, Commision Junction
- Dan Thut, Qua Media
- Julia Stent, Vodafone
Over the course of the last three years the IAB’s Affiliate Council have undertaken a wide range of initiatives aimed at increasing the profile of affiliate marketing and encouraging increased spend through the channel. In this session we will attempt to open up the Council to demonstrate that it is not the old boys club it is sometimes portrayed as. A cross section of members from the Council will be on hand firstly to discuss past and forthcoming initiatives but also, more importantly, to answer the questions you wish to ask.
'Productization' for Fun and Profit
Is it Axle Grease? Or Peanut Butter? If you have an idea, an IP, a product, or a full blown suite of products, you may be sitting on a goldmine. Productisation is the art of packaging what you sell (or could sell) in ways that optimize your potential market, improve your margins, and your bottom line. This interactive, hands-on session will create a case study from YOUR ideas. Come prepared to see your products in a completely new light.
Lunchtime sessions over - still 15 minutes to grab some lunch. Or visit the expo hall for 15 mins before the next round of sessions.
Beyond The Banner...Advancing Your Use Of Tools And Merchandising To Tap Into The Way Consumers Are Shopping Today
The diversifying advertiser base, what’s driving this trend and some discussion of changing consumer behaviour. How is this creating more opportunity for affiliates, Effective Merchandising – increase conversions, maximise revenues and build relationships
Affiliate Apocalypse Panel
Affiliate Marketing is positioned to emerge from the current economic situation as the weapon of choice for online marketers. Its underlying commercial model is uniquely attractive. However, the industry also faces a number of challenges that threaten this status. In this session we will be discussing these challenges, how they relate to affiliate marketing and its future, as well as seeing some solutions in action Some of the areas we will be touching on include. Transparency from merchants and affiliates Volume over value Sales duplication Last click commercials Affiliate Marketing is facing its most challenging era yet, find out how to be on the winning team!
Adding Value Within The Purchase Chain
Retailers and agencies are increasingly investigating the role of affiliates within the purchase cycle, exerting increasing pressure on the affiliate channel to deliver increased value rather than solely volume. However, given the last click wins payment model in place affiliates are not always rewarded for the contribution that they make. This talk aims to explore how affiliates are able to add discernible value to their merchants and how affiliates should be rewarded for this. Including real life examples giving insight into how affiliates operate, the session aims to provoke debate with the audience as well as educating.
Session Break
Time to explore the expo hall or simply give your brain it's much needed break.
Meet the Super Affiliates - Moderated Q&A
The Meet The Super Affiliates panel is always one of the most popular sessions of the Expo. In previous years it has been over subscribed so get there early to reserve your seat! This panel moderated by Kieron Donoghue, who has himself participated in the panel the last 2 years, is your opportunity to grill some of the biggest Super Affiliates in the UK and learn how they turn over millions of pounds each year between them. The audience can pose their questions to the panel in a relaxed and informal atmosphere and gain an insight into what makes the panel tick. You will be surprised at how candid and open the panel can be, no red tape or office politics here! Instead you will find straight answers to straight questions. Grab your chance to get into the minds of some of the most successful affiliates in the UK, you will not want to miss this opportunity.
Case Study : eBay Partner Network's Quality Click Pricing Exposed
In August eBay introduced a revolutionary new performance based remuneration model called Quality Click Pricing (QCP) - Join the team at eBay at this eyebrow raising session which will expose why eBay have introduced Quality Click Pricing - Uncover what the difficult questions all affiliate managers should be asking themselves, what affiliates can to improve the quality of their traffic and what this all means for the rest of the affiliate industry!
Conversion is King!
SEO and PPC work hand-in-hand together. As an Affiliate portal or an operator, understanding the affects each has on the other could mean the difference between a successful campaign and a really successful campaign. In this session, Gary Beal PPC management and gaming SEO expert will give you tips and tools that you can use right away to improve your saturation and conversions, as well as a short Q&A and free 30-minute 1-on-1's both days.
Expo Hall to Close For Delegates at 5pm
Domain Names – Long Necks and Long Tails
Join Angus, an experienced domain name expert who has successfully sold household names including egg.co.uk, ink.co.uk and three.co.uk as he questions whether a good domain name really matters?
You’ll discover the current trends of the current .co.uk landscape and the number of names in existence - the dominance of .co.uk over other .uk suffixes and the central arguments on why a good domain name matters; Covering credibility, SEO, Edwins theory on click rates and much more.
Listen to sound advice on obtaining domain names, dropcatching, auctions and why you shouldn’t always buy something from scratch!
Angus will end with some predictions and the future of domain names followed by questions from the audience.
This un-miss able session is for anyone looking to build a strong brand and improve their conversion and revenue performance within Affiliate Marketing in a way that might not be so obvious at the outset.
The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself To Merchants
Hear two experts within the Affiliate Sphere talk about how to power up your Sales armoury. Nadeem with 10 years experience in the sector who has won pitches often against larger companies for clients including Trinity Mirror (for mirrorcashback.com), Newsquest, Tesco and Virgin Holidays will be presenting on Writing and Presenting Killer Proposals and Pitches. In this must attend session Nadeem will go into detail about how to hit the right buttons to win contracts from big brand advertisers. Topics include; research, client requirements, templates, projections and financials and presentation skills. Meanwhile Grant will be presenting on how Affiliates must influence the key decision makers within the respective online teams. He’ll discuss how you need to ensure you sell your business and the sales benefits to the client and that Affiliates need to promote the efficient use of budget and try to pull budget from other less efficient marketing channels to grow, develop and survive! Topics will include; Talking to the decision makers, selling your services, PPC, SEO & Twitter, Targeting, The importance of regular contact, other RTM's as competition and the risk reward model.
How to Build the Best Performing Email Database
Email is still one of the most powerful online marketing tools. With a healthy email CRM program you can keep in touch with your customers and prospects in a cost effective and controlled environment. But what is the CRM program worth if the quality of your database is poor? This session will take you through the steps of how to build a solid prospect database to expand your business and get answers to some pertinent questions, including; How do you attract new potential customers? How to collect their data? How to ensure you message gets attention? How to increase open rates? Improve delivery? How to monetise the database? And how to evaluate the return of your investment in acquiring new customers?
Networking Reception Drinks
Head over to the fox @ ExCeL for our networking drinks reception!
Networking Drinks, Hot Buffet & Ice Party!
Head out the front doors at Excel, turn right and we'll be at the Fox. We'll have some money behind the bar and Hot Food will be available throughout the first couple of hours of the party; along with our trademark ice sculpture and vodka luge. Party will be open till late!
