Time
Platinum 3
Platinum 4
Platinum 5/6/7
Notes
08:00 onwards
Registration Opens
Registration Opens
Registration Opens
Please bring your booking reference and some form of identifcation.
09:00 onwards
Expo Hall Opens
Expo Hall Opens
Expo Hall Opens
Grab your first of many coffees in the expo hall.
09:15–10:15
From Zero to Hero: How Red Letter Days Fast-Tracked A Successful Affiliate Programme
Affiliate Marketing Within The Media Mix
SEO Strategies To Make A Splash!
10:15–11:30
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
Expo hall is on the top floor of the platinum suite.
10:30–11:30
Voucher Codes – An Added Cost That Is Open To Abuse Or A Valuable Customer Acquisition And Retention Tool?
Are Networks Dying?
Meet the Search Engines Q&A
11:30–12:00
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
Grab a coffee or cold drink and relax after the morning sessions by touring the expo hall.
12:00–13:00
10 Things To Do Before You Thrive As Affiliates: How To Get Even More Out Of Your Affiliate Marketing
The Affiliate Doctors Live!
Feeds Can Do What? – Defining How Feeds Are Used In Affiliate Marketing
13:00–14:30
Lunch Break. See below for lunch time session in this room.
Lunch Break. See below for lunch time session in this room.
Lunch Break. There are only 2 lunch time sessions in Platinum 3 & 4.
Grab your hot lunch and either explore the expo hall or attend one of the two 45 minute bonus lunch-time sessions.
13:30–14:15
Landing Page Success Story: How We Increased SEOmoz's Sales By 170%
Lead Generation Strategy
Networking lunch & exhibition time
These are the 45 minute lunch time sessions.
14:30–15:30
Beyond Link Bait: Getting Authoritative Mentions Online
Third Party Applications: The Future Of The Affiliate Marketing Industry?
The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing
15:30–16:00
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
Refreshments will be available in multiple locations.
16:00–17:00
My 12 Biggest Affiliate Marketing Mistakes in 12 Years
Google Site Clinic
Advanced Site Architecture And Product Feed SEO
17:00–17:15
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
Time to switch rooms, head to the expo hall or just grab a refreshment!
17:15–18:15
Risk Management For Affiliates
The Affiliate Programme Life Cycle
You want to Tweet What!? - Social Media, Twitter and Affiliate Marketing
17:45–18:45
in the Expo Hall
Networking Reception Drinks
The Networking reception will be held within the expo hall on the first day – we'll be providing complimentary wine, beer and soft drinks to all delegates and an opportunity to talk to our exhibitors and sponsors and discuss the affiliate marketing industry with fellow delegates.
21:00–Late
at the o2
Breakout Party
The O2 (The Dome) is a quick hop on the DLR / London Underground (10 mins) from ExCeL. We've given you time to satisfy your taste buds with other delegates at the mass of restaurants to suit all budgets at the O2.
After you've lined your stomachs, ensure you have your a4uexpo wristband and head to the Inc Club - We'll have complimentary beer, wine and soft drinks whilst the hefty bar tab lasts and to ensure you can network, we'll have two rooms for you to persuse - One with chill out music for networking and a more lively room where we will be voting on Affiliates & New Media's top DJ! - The Party comes to a close at 3am and is co-sponsored by DFDS Seaways.
Time
Platinum 3
Platinum 4
Platinum 5/6/7
Notes
08:00 onwards
Expo Hall Opens 9am
Expo Hall Opens 9am
Expo Hall Opens 9am
If you haven't already registered, please bring your booking reference and some form of identifcation.
09:30–10:30
Killer Link Building Strategies
Only 4.6% of Marketers can Spot a Winning Landing Page –– Can You?
New Ways to Turbo Charge your Affiliate Campaign
10:30–11:00
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
Grab a free coffee to keep you going!
11:00–12:00
Strategies To Earn More From Your Affiliate Paid Search Campaign
TBA
Barriers to Conversion & Discovering Untapped Opportunities With Analytics
12:00–12:15
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
Have a short time to relax after the morning session by touring the expo hall, lunch will be served at 1pm.
12:15–13:15
Extreme SEO Moderated Debate
Start-up And Launch Strategy
Beat Your Merchants At Their Own Game
13:00–14:30
Lunch Break. See below for lunch time session in this room.
Lunch Break. See below for lunch time session in this room.
Lunch Break. There are only 2 lunch time sessions in Platinum 3 & 4.
Grab your hot lunch and either explore the expo hall or attend one of the two 45 minute bonus lunch-time sessions.
13:30–14:15
Regulation, Promotion and Education – What Can The IAB Affiliate Council Do For You?
'Productization' for Fun and Profit
See Platinum 3 & 4.
These are the 45 minute lunch time sessions.
14:30–15:30
Beyond The Banner…Advancing Your Use Of Tools And Merchandising To Tap Into The Way Consumers Are Shopping Today
Affiliate Apocalypse Panel
Adding Value Within The Purchase Chain
15:30–16:00
Session break & exhibition time
Session break & exhibition time
Session break & exhibition time
Time to explore the expo hall or simply give your brain it's much needed break.
16:00–17:00
Meet the Super Affiliates - Moderated Q&A
Case Study : eBay Partner Network's Quality Click Pricing Exposed
Conversion is King!
17:00 onwards
Expo hall now closed; last session ahead!
Expo hall now closed; last session ahead!
Expo hall now closed; last session ahead!
17:15–18:00
Domain Names – Long Necks and Long Tails
The Affiliate Sales Kit – Writing Killer Proposals and Selling Yourself To Merchants
How to Build the Best Performing Email Database
17:45–18:45
at the Fox (ExCeL)
Networking Reception Drinks
Head over to the fox @ ExCeL for our networking drinks reception!
18:30–Late
Food and Party
Networking Drinks, Hot Buffet & Ice Party!
Head out the front doors at Excel, turn right and we'll be at the Fox. We'll have some money behind the bar and Hot Food will be available throughout the first couple of hours of the party; along with our trademark ice sculpture and vodka luge. Party will be open till late!
