Speaker Profile
Angela joined Red Letter Days in October 2006 after relocating from Sydney where she ran her own online marketing consultancy business with projects including redevelopment of Tourism New South Wales’ website and coordination of an online climate change action campaign for a consortium of environment groups including WWF and Greenpeace.
After beginning her career in finance journalism, she realised her future belonged online following a role project managing development of the Australian Government’s web-based home energy use calculator.
Her role at Red Letter Days involves driving all aspects of online strategy including affiliate marketing, paid and organic search, display advertising, social media and email marketing. The results have been dramatic, with web sales more than doubling in value from 2007 to 2009.
