Speaker Profile
Naomi is the Online Marketing Manager for Firebox.com, and has been managing their very successful affiliate marketing programme for over 3 years. Before that she worked for an IT company, which was a lot less fun. She is a self-confessed complete geek who has a desk covered in Star Wars toys.
As well as affiliates, her job covers all areas of Firebox.com online marketin, including social media policy, PPC advertising and e-mail marketing.
Naomi has been Highly Commended twice in the a4uAwards affiliate manager category, and is still convinced she will win one day. She sits on the IAB Affiliate Marketing Council and enjoys discussing industry issues, especially over a beer.
Company Profile
Firebox.com was setup 11 years ago, and was the first purely online gadget store. Firebox has since expanded its range to take in all kinds of cool and unusual gifts, from micro camcorders to giant cupcakes. This year Firebox has undergone its first major site redesign. The @firebox Twitter feed has over 5500 followers as of Sept 09, and Firebox is one of the most linked to UK retailers from Twitter.
