a4uexpo, roundtable | 12th – 13th October 2010

Round table Q & A

Hand picked experts will be steering discussion and answering questions from delegates on wide ranging issues relevant to advertisers, networks and publishers.

The roundtables will take place from 4pm on day one and will be based in rooms 6 & 13.

There are no set presentations and discussions will be running concurrently to enable delegates to hop between experts and interactive discussions if required during the hour.

Registration is not required however seats are limited.

Working Together to Increase Conversion

Stephen Pavlovich | Conversion Factory

Discuss how advertisers and publishers can work together to boost conversion rate and ROI. Discover what information needs to be shared, how advertisers can help publishers test more effectively and the internal processed that must be set up to achieve success.

Data feed best practice and optimisation

Robert Durkin | FusePump

Often, advertisers don't realise that they are missing out on significant revenue streams while some affiliates have almost given up on certain merchants' feeds due to quality issues.

Discover the main quality issues experienced with feeds, how often they should be updated, what attributes are essential for inclusion, the rise of custom feeds and the ROI that can be achieved when embraced.

Staying Ahead of the Curve

Angela Greenwood | Red Letter Days

How can affiliates adapt and thrive in a fast changing marketplace? What opportunities exist And how can advertisers support them?

Maximising lead generation

Jim Mansfield | intela

Learn strategies for generating high value leads that pay large costs per leads for simple enquiries and trial users.

Search Engine Friendly Multivariate Testing

Jane Copland | Ayima

Discuss how to best review and incorporate which clicks from the SERPS convert versus what you think you want to rank for and ensuring that your usability and conversion rate testing is completely SEO-friendly.

Google Instant and Affiliate Marketing

Judith Lewis

A discussion on how Google Instant has opened up new opportunities for affiliates.

Best Practice the ASA, IAB and BVDW

Kevin Edwards | Michael Kruse

Quiz affiliate council heads of the UK and Germany on pertinent issues relating to best practice, voucher codes, behavioural retargeting, ASA regulations, voucher codes, quality management, post view, open source and much more.

Maximising Revenue with Voucher Code Affiliates

Florian Gramshammer | Commission Junction

How can brands effectively work with voucher code affiliates to maximise sales and keep margins in-tact? What are the branding benefits and what strategies and best practices as an advertiser should you be implementing on your affiliate programme to keep the CFO and CEO happy!

Behavioural retargeting in Affiliate Marketing

Hero Grigoraki | webgains

Behavioural retargeting has recently entered the affiliate space. What does it mean for your business? How can your affiliate program benefit from this partnership? What should advertisers be aware of when setting this up? What regulations are there and how does BR affect other affiliate marketers? What questions should you be asking your network? How does BR affect your program's KPIs?

Aimed at merchants who want to understand BR & how to partner with these companies, this roundtable will help dissolve the cloud around behavioural retargeting and best practices surrounding it.

Motivating affiliates on a large scale and the logistical challenges of meaningful long tail management

Chris Russell-Smith | onstopConsulting UK

Many program's management?concentrates on the top end affiliate publishers where value can quickly be seen. But there's power in the long tail if only you can mobilise and engergise it. This session will explore the challenges faced by merchants in getting the best value from the whole of their campaign. We'll discuss some ideas and attempt to devise some best practice guidelines. This will be most useful to merchants already running a program who want to grow their program or merchants about to launch a campaign researching best practice.