Agenda day two « Day one Day two »
Conference Registration & Badge Pick-Up
Please bring your ID (business card, credit or debit card) and your booking confirmation number which you will find on your invoice. This will be required to print your badge in the lobby. You will be given a wristband which you must wear at all times during the conference and to gain access to our networking parties.
Coffee & Danish + Networking
Come grab a coffee and danish (or copious amounts of water if you prefer) and get ready for another action packed day of sessions and networking.
Putting Procedure, Protocol and Persistence into SEO
There is lots of content on the web talking about the science of SEO, rarely do people talk the actual execution of SEO in the real world. Good SEO is about establishing procedure and protocol in order that persistence becomes easy and this session specifically identifies those elements.
Facebook, Twitter and Blogging: Secrets for more Followers, more Traffic and more $$$
Having earned his first few thousand in affiliate commissions at age 15, and turning a university assignment into an online business, former NSW Young Entrepreneur of the Year Dave Cupples has come all the way from Down Under to share the most effective tools and actionable cutting edge tips for Affiliates and Merchants to skyrocket new leads and supercharge revenue using Facebook, Twitter and Blogging.
Including:
• How to literally grab followers straight out of your competitors database
• How to get maximum clicks and lowest CPC with Facebook Ads
• Down and dirty tactics to spy on and copy your competitors
• Best tools such as Wordpress Plugins, many free and open source
• Most effective ways to incentivize users to supercharge E-mail Opt-Ins and Facebook LIKES
• Hidden goldmines: mass traffic and exposure to millions for next to nothing
• How Social Media is changing the web - what actually works and rakes in the $$$ based on amazing examples and unique case studies
And much more!
New Revenue Opportunities With Pay-Per-Call
Pay-Per-Call is quickly emerging as a new important CPA conversion method, spreading from local to national advertisers and finally seeing a breakthrough in affiliate and performance channels.
Whether you’re a network, advertiser or publisher attend this seminar to learn why phone calls are important in online marketing, which verticals are leveraged better for Pay-Per-Call and how to include within existing CPA programs.
The session will close with Q&A and insights into how you could utilise the model offline.
Managing a Global Multi-Disciplined Online Campaign
This session will take the attendees through a multi channel, fully international digital campaign. Saxo Bank engaged bigmouthmedia to create and deliver a centralised cross digital strategy that would increase it's awareness in 30 countries, whilst ensuring a coherent strategy in all markets, hitting the bank’s online lead cost and volume targets.
Presenting with Saxo Bank's, Vice President of Global Online Marketing, the session will show the full campaign lifecycle, from brief through full optimisation and delivery to tracking results across each of the channels and understanding how each play their part in achieving success.
Coffee & Networking Break
Refreshments available within the Foyer, Ballroom C, Salon Rumford and all other Catering Stations. Peruse the expo hall and meet other delegates.
Facebook. Advertiser Risks, Strategy & Turbo Tips
Learn how you can use Facebook for your marketing strategy, generate traffic, target your peer group and generate a sustainable source for continuous marketing power.
Discover the investment required, the risks and where you can really turbo-charge your activity for maximum returns.
The session will end with ample Q&A time.
Retargeting On The Hot Seat – The Value Creation Debate
- Benny Arbel, myThings
- Robert Lang, Criteo
- Robert Schneider, TrialPay Europe
- Hendrik Seifert, Kupona Media
Re-targeting today has become a significant, if not the leading source of override revenue for a number of European networks.
Attend this session to discover how behavioral retargeting is positioned within the marketing funnel, and how the many intricacies of the technology need to be considered to maximise performance.
Far from a one sided debate, we’ll cover how the technology could affect publishers and ad networks, cover synergies vs. cannibalization and the value chain going forward. In addition to user concerns on data privacy & EU regulations.
For Advertisers we'll be touching on selection criteria, the best cost model to use and their comparisons, KPI measurement and traffic quality.
Need to know the low-down on Behavioral Retargeting and how it can be implmented with your affiliate programme or digital activity? Then this is your must attend session.
The strategic use of Search - the emergence of Search as a true Performance Marketing channel and the rewards from greater, more focused, integration
Performance Marketing is so much more than Affiliate, and now it's so much more than Search too! With the emergence of new and enticing digital marketing channels such as Facebook and Twitter, we can achieve a far greater understanding of our audience and their needs to really sharpen our Performance Marketing activity to deliver even greater rewards.
Peter will show how clients including lastminute.com have dissected the sales funnel and re-built it with data gleaned from these new channels to develop integrated campaigns which utilise the full digital armoury to its fullest and best.
Data Feeds : Reality, Best Practice & Opportunity
Show me the products! A common request from publishers eager to invest in value add websites, web applications and mobile apps. Product data feed technology allows publishers the opportunity to easily select and create enticing consumer facing content online.
Our panel consist of leading feed creators, aggregators, cleansers and integrators that work with brands to lift performance for a number of blue chip clients across Europe.
Join them as we unravel the importance of product feeds and the incremental revenue you can generate through effective product marketing online.
Networking Break
Session time-out to network with fellow delegates. Tip; Badges are colour coded by demographic. Explore the expo hall and grab some refreshments before our final session before the awesome Hilton lunch.
The Eastern European Marketplace – Potential and tactics for advertisers and publishers to leverage the upcoming online market
The Eastern European market is evolving. On one hand there is a huge potential of local companies starting e-businesses and on the other hand many European players want to enter these markets. Affiliate marketing is the perfect tool for capitalizing on these upcoming markets.
Join Tobias Allgeyer, Country Manager for Germany and Eastern Europe, as he analyzes the current and future potential in the most developing markets. Which business and publisher models are working best for advertisers? How can publishers take advantage of them? The session will be concluded with several best practice scenarios with ample time for Q&A.
KEYNOTE : Applying Behavioural Economics to Affiliate Marketing; "It's easier to change behaviour than opinions"
Introduction by Ewan Darby
Using very practical examples, Rory will seek to examine how very simple and often small solutions have had significant effects on behaviour and understand what this means to consumers of our clients brands.
Demonstrating how affiliate marketing is often the key component in changing consumer behaviour, without knowing it affiliates have become expert in the practical application of behavioural economics.
Rory is highly sought-after - he is former Chair of the IPA, deputy Chairman of Ogilvy Group UK, writes the Wiki Man blog on The Spectator, has spoken at TED, BBC, Sky, 10 Downing Street and everywhere in between. The Guardian newspaper said of him, "He is a positive force and leader for the advertising industry. He's also got a fantastic collection of cravats".
Two Course Hot Lunch
A full hour and a half to devour the awesome hot Hilton Buffet Lunch, served at 4 catering stations so no need to queue. Hot Bavarian and International dishes avaialable at all stations on a eat as much as you like basis. Why not treat yourself to a glass of wine, or Bavarian beer included with lunch too!
How to Harness the Opportunity Around Digital Information Products
This presentation will cover information on why you should be selling and promoting digital information products, how to get started and why joint ventures and partnerships can help you become successful, quickly. Hear success stories about ClickBank clients who have dramatically increased their revenues by following a few simple steps.
Panda – The Quality Bear of Search Eats Affiliates
The “Panda update” – what webmasters call the quality update of Google, went global for all English speaking users and is expected to affect other languages over time.
This session will connect the natural search results of SEO to the quality factors in content or social connections, and how to handle the ever rising aspect of quality in combination with affiliate offers.
Discover what defines quality in search today, what the signals of devaluation are and the must haves to enter the next generation of SEO.
How to Build Links Which Look Natural
Link building for anything other than a brand can be a huge challenge especially when Google appear much stricter in their quality guidelines in the world of affiliates. This presentation looks to cover link building ideas which can be made to appear natural to the search engines.
This includes:
• How to build high-quality links from University sites
• Infographics
• Guest blogging
• CSS galleries, podcasts, iPhone app directories etc
• Podcasting and using unusual content to stand out
• RSS and syndication of content
• Nofollow links – does a perfect link profile look too perfect?
Walk away with actionable tips and skills that you can put into action instantly. Hear original ideas from two SEO speakers new to Germany.
The European Agency Client Relationship - Exposed!
As international brands enter the diverse EU marketplace and face the challenge of generating ROI while maintaining control of their brand and marketing strategies, the role of agencies is under the spotlight. How clients and agencies can create a beneficial partnership to meet the challenges of multinational affiliate marketing is one that requires examination.
Mark Russell and Kenneth Dayley discuss the background of their partnership that involves the management of the Crocs affiliate programmes in all EU territories.
In this presentation they will discuss the challenges that brought the partnership into being, the responsibilities of the client and agency and their mutual obligations in ensuring the benefits of the client / agency are maximised.
They will look at successes and failures along the way and demonstrate the key point’s clients and agencies need to address when working together.
Session Break
Re-fuel and head to the exhibition hall for a caffeine boost.
Expert Roundtables
Each roundtable will be hosted by hand-picked experts from across the industry discussing hot topics, new technologies and strategies relevant to advertisers, networks and publishers.
The conversations will be free-flowing so don’t expect any set presentations or rigid agendas — if a question pops up in your head — then ask it! - Registration is not required however seats are limited so turn up early.
For full details of topics and hosts please see our Dedicated Rountable Listings
Expo Hall Closes
Expo hall closes for business, however sessions, roundtables, beer session and more networking to come.
Cross Channel Measurement & Attribution- Why Affiliates Should Earn More!
Tim Ringel, CEO of the metapeople group and Thomas Bindl, CEO of Refined Labs, will talk about the latest trends in multitouch performance and payment attribution in Performance Marketing.
Discover best practice, and why multi-touch could be perceived as the future of a scalable online advertising strategy, as well as why multi-touch is the secret ingredient to monetise Facebook and other Social Media channels in the online marketing mix.
Brand Links? Powering your SEO with Tweets, Likes & Co? (How) Does It Work?
Want to understand how Twitter Retweets, Facebook Likes and other social signals influence the rankings of your competitors and your own site? These are nice to get traffic, but do they actually help your organic rankings? Google & Bing told us so. And some huge SEO communities say so. But to what extend?
Don’t make the mistake to follow overgeneralization you might be exposed to. This session shows real world data, real world case studies from various typical affiliate industries to answer the above questions. There are methods and tools evolving to get sites/pages indexed within minutes using twitter, LIKEs are being faked to “power” existing links, and guess what … it seems to work. Get some practical tips on outdoing your competition with social votes, too!
Lead Generation. Past The Submit Button
Join two experts in Lead Generation as they explain with two distinct presentations how lead generation works, how CPL can increase brand awareness and enable effective customer acquisition whilst maintaining measurable results.
We’ll also cover off how you should look past the signup page and how technology can be used to place more of a performance based KPI on lead generation, with insights on how social media can play in the channel over and above data harvesting through games and identifying how you can tell the difference between a LIKE and a Lead.
The session will be followed by Q&A.
BEER Session. Show Wrap-Up & Performance Marketing Debate
- Andre Alpar, Rocket Internet
- Matt Bailey, Performance Horizon Group
- Kevin Edwards , Affiliate Window and buy.at
- Michael Kruse, ad:C Media GmbH
- Marcus Tandler, Tandler.Doerje.Partner
- Matthew Wood, A4u / vouchercloud
We'll be rounding up the show with a number of key speakers sharing their insights and experiences alongside a debate looking at the many facets of the industry that will dominate in 2012/13. Are we seeing Performance Marketing going full cycle? Who will buy mobile tracking start-ups? How will re-targeting change the game? Will networks continue to snap up publishers? Come along, grab a beer and join in!
