Roundtable discussions
New for 2011 a4uexpo Europe will be offering delegates exclusive Roundtable discussions.
After the success of our roundtable debates at a4uexpo London in October, we are offering delegates the chance to take part in a selection of discussions, and debates at a4uexpo Europe.
Each roundtable will be hosted by hand-picked experts from across the industry discussing hot topics, new technologies and strategies relevant to advertisers, networks and publishers.
Topics will include SEO, re-targeting, re-marketing and performance based social media strategy - all in a relaxed, informal environment.
The conversations will be free-flowing so don’t expect any set presentations or rigid agendas — if a question pops up in your head — then ask it!
Registration is not required however seats are limited so turn up early.
Video & Performance Marketing
Irfon Watkins, Coull @coullDiscover how to embrace video with your performance marketing activity. Whether you’re an advertiser or publisher you can ask the founder of COULL direct questions about maximising your revenue with video in the performance channel.
Why Have Google Got it in for Affiliate Sites?
Kelvin Newman, Site Visibility @kelvinnewmanGoogle remains a significant driver of traffic to affiliate sites. Share your thoughts and experiences and discover what you can do about it in their quest for quality.
Breaking into the USA?
Emma Delaforce, WebgainsJoin Emma as she hosts a table on how to break into the US market, learn about local market conditions and opportunities.
Data Feed Best Practice and Optimisation
Lee Brignell-Cash, FusePump @fusepumpProduct feeds can be magical but equally a nightmare. Ask the founder of Fusepump about how feeds can revolutionise your activity and supercharge your revenues.
The Great De-Duplication Debate
Ewan Darby, Neo@ogilvyDe-duping a campaign should be the most empowering change any merchant can make to their affiliate business for the benefit of everyone, affiliates included. To find out more and provide your own practical examples, join Ewan Darby from Ogilvy on the hottest ticket round table debate of A4U Europe 2011.
Product based Retargeting for affiliate programs
Beate Stapf, AffilinetDiscuss about first experiences in retargeting within affiliate marketing. How can advertisers and publishers benefit? How can retargeting be started within an affiliate program? How can publishers participate in affiliate retargeting? The discussion is aimed at everybody who is interested in starting retargeting or has already gained first experiences.
Attribution in Performance Marketing
Seth Richardson, DC StormRoundtable description TBC
E-Privacy Directive
Chris Johnson, a4u @chrisjohnskiAt the recent IAB Affiliate Marketing Council UK meeting the e-Privacy Directive was discussed in detail. Find out what the UK is doing, and discuss the next steps for solutions, it’s impact and loopholes
Tackling the Mighty Google Panda Update
Dixon Jones, Majestic SEO @Dixon_JonesGoogle's panda update continues to spread across Europe. Join this discussion hosted by SEO legend Dixon Jones as we decipher what’s happened, why and what you can do about it!
