Meet the Speakers #1 Felix, Hannah and Ciaran

This was posted on: April 14, 2009, by Matthew Wood

We have been in touch with our speakers to find out from them directly, why you should attend their session in just 13 days time, what you will learn and what they recommend / are looking forward to.

With so much choice on offer at a4uexpo, it’s imperative you study the agenda now to ensure you choose the most relevant sessions for you.

Every day from now, until a4uexpo, we will pass on the answers, just follow our blog to stay up to date!

Ciarán Norris, Director: Search, Affiliate & Social Media, altoghether

1.    What will delegates learn if they attend your session?
How little Dutch I can remember from when I lived there 28 years ago. And cutting edge best practice in SEO.

2.    Why is it important in Affiliate Marketing and Search today?
The recession is making affiliate marketing seem even more attractive to brands, so being ahead of the game is essential if you want to prosper as the market-place becomes even more crowded.

3.    What are you looking forward to during a4uxexpo?
Catching up with old friends such as Joost de Valk, Dixon Jones, Marcus Tandler & Judith Lewis (any sessions that any of these guys are on will be essential viewing), and meeting lots of new friends.

Day 1

Ciaran is speaking / moderating two sessions.

Extreme SEO Panel Q&A
12:30-13:30 Auditorium

SEO and Conversion Surgery – Live Q&A
15:00-16:00 Room E-F

Hannah Swift, Senior Account Manager, Existem AM

1.    What will delegates learn if they attend your session?
You’ll learn how to get your customer to buy once they hit your site, a few sales techniques, a bit of psychology, some case studies and some creative content ideas that will show you that content is not just for Google, but can be used to increase ROI too.

2.    Why is it important in Affiliate Marketing today?
Content is something people can often overlook, focusing on PPC or straight SEO. In the current economic markets buying trends are changing and the demand on improved ROI’s is prominent in affiliate marketing. With a few small changes to your content you can up your conversions and ROI

3.    What are you looking forward to during a4uxexpo / which other topics are you looking forward to attend yourself?
I’ll be on the Existem Affiliate Management stand, so I’m not sure what presentations I will make it too yet, but I am really looking forward to meeting new industry people, and finding out how the Europeans do affiliate marketing differently from over here!

Day 1

Hannah is speaking on :

Don’t mess up your content – how creative content increases ROI
14:00-15:00 Room E-F

Felix Haas, CEO, Amiando

1.    What will delegates learn if they attend your session?
I’ll speak about how to build unique, effective and successful teams for start-ups. What to look for when hiring, how to motivate teams to “give everything” and how we reduced employee costs at amiando by more than 20% without letting anyone go.

2.    Why is it important in Affiliate Marketing / Search today?
amiando ViralTickets is an ultra-effective affiliate marketing and promotion systems for small to mid-size event organizers. I think that more and more business models for the long-tail will rely on affiliate / referral based systems. Implemented in an effective way and targeted to the respective use case, affiliate systems can provide a great ROI for all parties involved.

3.    What are you looking forward to during a4uxexpo / which other topics are you looking forward to attend yourself?
I look forward to all sessions, but especially look forward to hear insights from Shakil Khan!

Day 2

Felix is speaking on :

Managing your start-up from formation to exit strategy
12:30-13:30 Auditorium

In tomorrow’s blog you will find out more answers from Auke Boersma (affilinet), Sascha Preisegger aka Montiman and Gary Beal (MD Vanguard SEO).

For the complete two-day agenda visit:

Day One
Day Two