A first at a4uexpo London

The A4u team have now returned to the office after a much deserved long weekend, where we all caught up on the sleep that we missed out on last week.

Now the hangover from a4uexpo London has definitely gone, I thought I’d take the time to write about my first experience of an a4uexpo. Having only been with A4u for 3 months (though it seems a lot longer!), I joined at a time when we were already in full preparation for a4uexpo London so there was no ease into the job period, which suited me as I have experience of working in events before.

It is always fun to arrive on site and visit the rooms that will form the conference rooms and exhibition hall prior to build up as you know in the next 24 hours they will look entirely different. It is a proper ‘before and after’ and I always wish I had a time lapse camera to witness the change. There was a really good atmosphere during the a4uexpo build up from all the excitement and anticipation of the next two days ahead, plus I think the upcoming drinks reception, hosted by Neverblue that evening at The Refinery helped!

Arriving on-site on Tuesday 16th October, I definitely felt ready for the day ahead and whatever that entailed….

First stop was registration and helping the sheer masses that would pass through the doors come 8am. Registration was packed, the queue to collect badges seemed to be never ending, but delegates took it as a good opportunity to network and plan the sessions that they wanted to attend.

I managed to pop up to the exhibition hall and it was literally buzzing as we’d predicted, there were some really innovative stands and an abundance of sweets, cakes and coffee! I headed over to the Knowledge Zone for the Digital Clinics and Meet the Agencies, it was great to see how popular these drop in sessions were and I even witnessed a queue for the Business Strategy Clinic!

After a fast turnaround and a quick dinner in Piccadilly it was time to head to Jewel for the official networking party. Wow, were my first thoughts of Jewel, it was a fantastic venue and I think the dark lighting, calming incense and strawberry Bellini’s courtesy of LBi, definitely helped everyone to unwind.  A lot of fun was had with the 7thingsmedia vintage photo booth and I am very glad I got my picture taken earlier on as the queue definitely grew the later the night. 

Luckily Tuesday night wasn’t such a late night for me so I didn’t feel too bad on Wednesday morning, though I heard quite a few people complaining of hangovers and saying the smoothies and bacon rolls in the exhibition hall were helping to ease their sore heads.

Registration was much quieter on Wednesday morning so I had more time to meet and greet the record number of media partners, who I had been speaking to over the past few weeks, all of which had nothing but praise for a4uexpo and were already talking about 2013!

Before I knew it 5:30pm had arrived and the exhibition hall doors closed, the last session in the conference room ended at 6:15pm and that was it a4uexpo London 2012 was over. All the months of preparation, planning, emails, phone calls and meetings and it was done!

It was a fantastic 2 days and truly reflected how hard the A4u team had worked to deliver a seamless event.  We look forward to 2013! After a few months rest that is….

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