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a4uexpo London; More than just a tradeshow
This was posted on: 061011, by Sarah Parsonage

Every tradeshow both in London and across Europe has its place as part of the wider digital marketing campaign. Tradeshows as an event module offer a great opportunity to showcase your brand to a vast number of delegates, as well as offer some very light networking opportunities.
However nowadays there does appear to be a calling for something more, more structure, more focus and a more targeted approach that supports brands, agencies and individuals to generate real ROI from attending an event.
a4uexpo London operates within a niche part of the wider digital marketing industry, a niche part that is currently valued at more than £4 billion, an industry where some of the biggest brands operate and generate a huge part of their digital revenue. To reflect this, a4uexpo is a niche event. It is so much more than just a tradeshow.
a4uexpo London offers a structured, focused, and a very targeted approach to ensure that the key performers in Performance Marketing are offered a wealth of knowledge and education in this  dynamic and fast paced industry. a4uexpo provides structured and informal networking opportunities guaranteeing that all our delegates will build on existing relationships as well make new ones. All of which supports advertisers, publishers, networks, and agencies to generate ROI on their attendance at a4uexpo London.
What you get;
- Over 50 sessions across two days, featuring over 80 speakers from some of the largest brands in performance marketing, including google, expedia, moneysupermarket, BSKYB, and many more
- Access to the buzzing exhibition hall, featuring brand such as Argos, Air France, Legal and General, and the largest networks within the industry, including Affiliate Window and buy.at, Affilinet, TradeDoubler and many more.
- The brand new Street, showcasing brand new advertisers and publishers to a4uexpo London, never been seen before
- Two days of health clinics, providing opportunities to meet with some of the key industry greats; hear first-hand from Google on the panda update, hear from the IAB AMC all about what the Privacy Directive really means for you
- Meet the largest agencies performing in the industry, representing some of the largest brands including Lloyds, Sony, Sky, American Express, Skype Virgin Atlantic and many more. Meet the key account managers and find out how they can support your programme.
- A hot fork buffet lunch from the Hilton on both days
- Structured networking in the form of speed networking, offering you the chance to meet key advertisers and publishers in a fast paced environment, forcing effective networking
- A pre event networking reception, with complimentary drinks, courtesy of search metrics and SEO London, allowing you meet with delegates before the intense event begins
- The official networking party, offering a fantastic chance to meet with key decision makers in an informal setting, over a complimentary cocktail on arrival and a complimentary bar, plus a great party and some extra surprises
 a4uexpo London offers all of this and so much more, and of course there is a cost associated to attend the event. Running an event of this size and offering this amount of features wouldn’t be possible without it, but that cost does guarantee that every conversation you have, will be a real one, every conversation you have will affect your performance.
a4uexpo London is not generic, we are effective, we are more than just a tradeshow.
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