Although the concept of affiliate marketing is in essence simple; that of being rewarded for an action or a sale. The behind the scenes strategy that brands need to embrace can be rather complex in nature.
Of course, a brand can launch a programme with a network, sign up thousands of affiliates and watch the sales come free rolling in, however without pro-active and vigilant management an affiliate programme can on the surface be effective but when drilled down you could find that you are not tapping into the right demographic and affiliate that has a business model that complements both your brand and acquisition strategy.
Brands also need to have a firm understanding of where affiliates (publishers) are heading in terms of strategy and direction – only then can they ensure that their affiliate programme is future proof and accessible to the early adopters which historically are affiliates!
We’ve picked out some sessions that will help shape your programme and returns in 2012.
• The Future of Product Level Marketing
• Together We Can Make The Numbers Work Harder
• Demystifying Mobile
• How You Can Continue to Build A ‘Super Team’
• Looking Beyond the Sale to Value Attribution
• Am I Really Taking Advantage of Seasonality in Affiliate Marketing?
• Mobile & M-Commerce : The Complete Picture
• Build a Relationship and the Rest Will Come
• The Platform Enigma
• The Power of Customer Loyalty in Performance Marketing
• The Digital Mix and the Point of Diminishing Return
• Data and Creativity: Where Does The Value Lie?
• Are Incentivised Customers Really Valuable?
• Debate : Isn’t it About Time Affiliate Networks Added Value?
• The Answer Is Facebook, Now What Was The Question?
• There Must Be 50 Ways to Leave Your Merchant
• Balancing Brand vs Sales : Getting the Most from Fashion Publishers
• The Future of Shopping: How Performance Marketing Fits
• Integrating Affiliates
For full details and the synopsis of all of these session see our full agenda