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A4uexpo Exhibition Hall Sold Out, Just 2 Table Top Stands Remain

The a4uexpo Exhibtion Hall sold out many moons ago, however if you’d like a brand presence for your company you can still take a table top stand on day 2 (day one has sold out) – The cost is just £995 and includes 2 full passes to the event - This is a great opportunity for two companies who contact us in the next 48 hours to secure.

You’ll be joining great brands such as Marriot, Alliance and Leicester and LeadBay.

Contact Claire on +44(0) 1179 723269

In a4uexpo by claire // No Comments

Everything you Wanted to Know about SEO but were Too Afraid to ask!

Judith ‘deCabbit’ Lewis, will be running through her SEO 101 - ‘everything you wanted to know about SEO but were too afraid to ask’ covering elements such as Keyword research, tags, image optimisation, on page text, site architecture and internal links and SEO tools.

This hour long session will be your first stop if you’re new to SEO or an old timer who needs ‘refreshing’ - we expect this session to be standing room only so arrive early if you want to get a seat!

The session is at 12.30 on day 1 in Platinum Room 7.

In a4uexpo by Matthew Wood // No Comments

Grab a Drink with Travel Publishers and Advertisers

At this years event we have an exclusive Travel Networking Reception for all those working in and around the vertical.

If you have a networking or full pass then head over to the TradeDoubler chill-out lounge on level two, day two at 5pm. The event held for an hour before the ICE party over at the Fox gives you a chance to meet fellow affiliates and new and existing merchant partners over a drink or two at the end of the conference.

Don’t forget hot food will be available for you over at the Fox that evening, so don’t worry about networking on an empty stomach!

If you are also involved in the Casino & Gaming vertical then you can head to the opposite end of the room in the networking zone outside platinum rooms 5,6 & 7 too.

There are now just 7 days left until the event if you’ve not registered yet do so now before we sell out!

In Networking, a4uexpo by Matthew Wood // No Comments

a4uexpo Thames Cruise & Charity Auction

Only 9 days left til a4uexpo!

A4uexpo has even more networking opportunities this year, one of which includes our Luxury Platform- A Thames Cruise on the middle evening.

Full conference pass holders can look forward to a pleasant evening on board the Silver Sturgeon, which will sail along the Thames to Westminster and back on the 14th October.

Please visit the Platform-A stand at a4uexpo to pick up an invitation.

London buses (blue ones!) will be providing a shuttle service from outside the Fox to the Canary Wharf Pier at the following times; 18:00, 18:30, 19:00 and three buses will be available for returning to The Fox at 11pm.   You can also reach the pier by tube to Canary Wharf.

Please Note: The Thames Cruise is only available to full conference pass holders and with a limited number of spaces available it will be on a first come first served basis.

However, an alterative meeting point on dry land will be Jamie’s Bar, Westferry Circus, Canary Wharf for those who do not make the boat or prefer to network on solid ground.

The Thames Cruise will also play host to our first Charity Auction.

We have received some fantastic donations for the auction; a full list can be viewed here

The Charity Auction will raise money for two very deserving causes, Cancer Research & the Lymphoma Association.

If you would like to donate an item for the auction, please drop an email to Claire (at) existem.com. or call 01179 723269

To register for a4uexpo click here

In Networking, a4uexpo by claire // No Comments

Learn How Your Website Linguistics can Increase User Experience & Assist Conversions

One of the great peripheral value add sessions this year at a4uexpo will be the talk by Professor David Crystal author, co-author or editor of over 100 books on the English language. He’ll be looking at how your website linguistics can help conversions alongside how language can affect user experience. It’s an honour to have David at the show, we thoroughly recommend you attend the session. If you’re a paid search affiliate or are looking for that extra % conversion this is a must attend.

Session Description

Misplaced or insensitive ads, irrelevant or ambiguous search results, and dead-end e-commerce enquiries are regrettably still common internet user outcomes. How can these bad user experiences be avoided? David Crystal explains the origins and development of a linguistics-based strategy, the ’sense-engine’, which has used large-scale dictionary and encyclopedia analysis to generate a new range of products for Adpepper Media, notably iSense and Sitescreen.

If you’ve been confused about the difference between keyword analysis, contextual advertising, and semantic targeting, and are wondering what the next buzz-words in semantics are likely to be, this talk is for you.

Professor David Crystal • Director of R&D, Crystal Reference

Day 2 @  4.30pm, Platinum Room 5&6

In Conference, a4uexpo, agenda by Matthew Wood // No Comments

2008 Conference Brochure Now Available to Download

With only 11 days to go until a4uexpo begins with the Ignite Party, we have today uploaded a PDF version of the conference brochure that you will be receiving in your delegate bags!

If you haven’t started planning your itinerary with regards to the sessions you are going to visit at a4uexpo this year, the brochure will be a great help to you.

Peruse the brochure, which is packed full of information including the sessions, speakers, logistics, floor plans, exhibitiors, sponsor notes and importantly more detailed information about each session.

It could save you a lot of time in the run up to the event!

Download a copy of the conference brochure here (25 MB)

If you haven’t registered yet click here .

In Conference, Exhibition, Networking, Register, Speaking, a4uexpo, agenda by Pete // No Comments

10 Ways to Get the Most Out of your Paid Search Affiliates

Get the inside track from one of the UK’s largest search affiliates on exactly what you should and shouldn’t be doing to maximse sales through the affiliate channel. The session at a4uexpo is aimed at agencies and advertisers and will cover off everything from tips on setting keyword policies through to effective communication and how to launch commission rates and incentives that really motivate.

Speaker:

Duncan Jennings • Managing Director, eConversions

Details: 12.30-13.30 Day One, Platinum 4

In Conference, a4uexpo by Matthew Wood // No Comments

Conversion Rate Experts - Full Session Video from a4uexpo 2007

Just 20 days to go until a4uexpo 2008 gets underway. Tickets are selling fast, so don’t delay if you are looking to attend but haven’t booked your place - register now.

Below is another great session from a4uexpo 2007 entitled ‘Conversion Rate Experts’. The Conversion Experts Dr Karl Blanks and Ben Jesson provided a great hour session on improving your website traffic and performance.

In Conference, Speaking, a4uexpo by Pete // No Comments

Some of the Companies attending a4uexpo London

A common question this year has been - Who will be attending a4uexpo this year, here are a few for you to peruse.

You can see a larger selection here (refresh that page for another random sample)

There are now just 13 days left to register - If you have not done so already - Book your place now as tickets are selling fast!

In a4uexpo by Matthew Wood // No Comments

a4uexpo & Platform-A Thames Cruise

a4uexpo, Platform-A and Sky Bet invite you to join us on the 14th October on board the Silver Sturgeon for a night of networking.

This is set to be a fantastic evening, with complimentary food, drink and sparkling conversation.  As an extra treat for all attendees Sky Bet are offering you the opportunity to play their fantastic casino tables on board to win some great prizes!

The capacity of the boat is 540 therefore not all delegates of a4uexpo will be able to fit.  There will however be networking taking place on dry land for all those that do not get a ticket at Jamies Bar, Westferry Circus, Canary Wharf.

To obtain a ticket to this exclusive networking event please visit Platform-A on stand 13 or Sky on stand 35, showing your full conference pass.   Tickets will be allocated on a first come first served basis and full passes will be required to gain access to the boat.

Boarding time will be from 19.30 at the  Canary Wharf Pier, Westferry Circus, setting sail at 20.00 sharp!

We look forward to seeing you on board

If  you have any questions please contact claire (at) existem.com or Laura.przybek (at) platform-a.com

In Networking, a4uexpo by Pete // No Comments