Obviously it’s impossible for you all to pull yourselves into three different directions, and with this year’s agenda being a delightful mix of cutting edge topics at the forefront of the industry, alongside debate, tips and tricks to improve your performance in the channel, it’s a shame that you couldn’t attend the whole agenda!

Bearing this in mind, we’ve collated 2011′s presentations and you can catch up on any sessions you might have missed. Visit www.slideshare.net  for access to this year’s session slides.

Don’t forget, some of the panel sessions won’t have slides available!

Thanks again for joining us for a record breaking a4uexpo London, we hope you enjoyed the event and look forward to seeing you in 2012!

How big is the lead generation and how does it fit into performance marketing?

There is no doubt the giant has awoken! Look at the latest PWC Adspend numbers, it’s up 20% for H1 H2011 vs 2010 and there’s no doubt in my mind this trend will continue. The leading digital performance teams within agencies are demonstrating how the channel can be more performance based and a greater focus is being placed past the submit button! As for where it fits in the performance channel? No doubt we will discuss this in the session but personally, right now, it’s firmly at the top of the funnel. Technology will be the driver in changing this, at PHG we can already highlight when a lead turns into a sale and attribute that back to the publisher who delivered that lead, so we’re placing a performance metric back to the publisher and channel.

The session’s title suggests that lead generation needs to evolve and this session is going to show you how. In what way has it perhaps already evolved over the last 12 months, and where else can it go?

We are certainly going to discuss how it needs to evolve that’s for sure; the mix and experience on the panel will also ensure we benefit from all sides of the lead gen buying process. Has it evolved? Yes, driven mainly by a greater understanding and education, especially internally within media agencies. The sector has matured and technologies such as ours providing a more transparent, measured and accountable platform for publishers to thrive has supported that. Agencies and clients want to create a walled garden of partners, an in-house network creating stronger direct relationships supported by independent and future proof technology that benefits everyone.

As for where it can go … performance based pricing is discussed a lot and will feature in the session. There is a recognition now that OLG has to be more than just an e-mail or registration path, integrating Facebook, Twitter, Mobile and Video into the mix to compliment and extend that route to market needs to be done more and is something we can champion and carry out at PHG. It works incredibly well and wrapping those channels into one campaign and performance dash is vital.

Do you feel that current technology available isn’t being used to really support the improvements in lead generation?

Sometimes you only need the basics right? But as those who spend in this space become savvier so too does their demand for pushing the boundaries of what is possible from the technology they use. For example I’m not aware of any technology in the lead generation space apart from ours that can automate publisher payouts based on performance after the submit button. Real time response based on performance pricing is something only technology can drive forward … but is everyone ready for that right now? Come along to the session on the 19th and find out!

Catch Stepping up the Game for Lead Generation and 20 Top Tips 09.30-10.30 Wednesday 19th October.

Take advantage of the best event agenda to date …

Register today for your conference pass to the biggest Affiliate and Performance Marketing Conference and Exhibition.

Featuring over 40 new speakers who have helped create our most diverse agenda yet, Day One and Day Two of the a4uexpo London 2011 agenda features sessions across all angles of Performance Marketing covering Affiliate, Search, Lead Generation, Mobile & M-Commerce, Retargeting, Product Level Marketing and Attribution, plus much more.

We’re also pleased to launch our ‘Performance Marketing Health Clinics’ – new for 2011. On Day Two between 14:00-16:00, Experts will be on hand to offer 1-2-1 advice and live site analysis for your business. Clinic access is included with your pass and contains experts from a variety of fields including SEO, Attribution, Email Marketing, Fraud & Programme Compliance, Conversion Optimisation and Online PR.

But don’t take our word for it!

“This year’s Expo looks like it’s going to be the best ever. The agenda is really diverse and has broadened its appeal this time around with extra emphasis on the broader context of affiliate marketing. It’s also great to see a strong focus on data and research, something I’m always keen to find out more about” – Kevin Edwards, Strategy Director at Affiliate Window + a4uexpo London 2011 Speaker

“a4uexpo London 2011 provides the most comprehensive and diverse agenda seen to date within the performance marketing industry. In an industry that continues to grow and evolve at a spectacular speed, A4U Expo is a must attend for anyone seeking to be at the forefront of delivery, whatever position they occupy.” - Matt Bailey, Managing Director at Performance Horizon + a4uexpo London 2011 Speaker

“a4uexpo continues to grow in importance and relevance offering delegates a diverse agenda that effectively tackles the strategy influencing issues that we are seeing on an increasing basis.  Plus the opportunity to network with so many peers at one time which is a huge time saver. The London 2011 event looks to be the best year yet. It is a constant fixture in the nonstopConsulting calendar.” – Chris Russell-Smith, Managing Director at nonstopConsulting UK

Check out this year’s a4uexpo London Agenda – Day One | Day Two – and don’t forget to take advantage of our early bird rates by registering for the conference today.

We also have an additional 10% off discounted group rates for the event hotel, the London Hilton Metropole – ENDING TODAY  - secure your reservation today and use A4UEXPOHILTON10 at our a4uexpo hotels booking page.

Represented by key figureheads within the Affiliate and Performance Marketing Industry, the advisory board is an impartial, voluntary body enlisted to help suggest new and innovative speakers fresh to the conference and will also be on hand during the event to introduce our speakers and tease out those all important questions from the audience!

Join a4uexpo in welcoming the brand new advisory board, and thank you to them all for their ongoing support with the show.

Matt Bailey – Director Performance Horizon Group

Kevin Edwards – Strategy Director Affiliate Window and Buy.at

Chris Frost – Director ColdSnail Ltd

Florian Gramshammer – Country Manager Commission Junction UK

Sheema Luca - Freelance Marketing Consultant

Gavin Male – Managing Director AffiliateFuture and TMN Group

Duncan Popham – Director Total Search Solutions

Geno Prussakov – Founder AM Navigator LLC

Dush Ramachandran - VP Sales and Business Development ClickBank

Fiona Robertson – Head of Performance Marketing bigmouthmedia

Peter Rowe – Managing Director affilinet UK

Chris Russell-Smith – UK Client Services Director and Country Manager nonstopConsulting UK

Helen Southgate - Senior Online Marketing Manager BSKYB

Rob Wilson – Market Unit Leader North West TradeDoubler UK

The 18^th – 19^th October 2011 sees the 5^th Annual a4uexpo London move to the heart of the West End and we’re delighted to announce that The Affiliate People will be joining us in the exhibition hall this year.

The Affiliate People is an experienced affiliate network; providing their email, web and contextual affiliates with high converting creatives and superior reporting for some of the UK’s top performing campaigns. Their purpose built tracking system is highly regarded by their affiliates; so much so, they are launching their tracking platform as a white label solution for affiliates, networks and agencies. 

There are still exhibition spaces available for our ever growing expo, so if you fancy joining The Affiliate People and profiling your company to key industry performers please contact Stuart Pringle, Sales and Partnerships Manager, on +44 (0)117 203 3013 or e-mail stuart.pringle@existem.com.

Haven’t registered for your place at a4uexpo London yet?  Register today and get your ticket at the early bird rate, saving you a massive £100!  Need a hotel?  Stay on site with a4u at the Hilton London Metropole and for a limited time after registering receive a further 10% discount on our delegate room rates!

Digital Window is the holding company for Affiliate Window and buy.at, two of the UK’s leading affiliate marketing networks. As established players in the UK industry, both networks have built a reputation for innovation, technology, service, ethics and performance.

We’re thrilled to have the support of Affiliate Window and buy.at for our flag ship London event again this year at our brand new location in the heart of London’s vibrant West-End!

Register now and save a further £50 on the current early bird prices! Take advantage of our lowest ticket prices with the code SAVE50

Lots of advice can be found on our dedicated submission pages. Please remember submissions will only be accepted via the online form and not by email please.

We’re really interested in hearing from you about topics that you would like us to schedule at the event and specifically speakers that you would like us to invite.

If you do, we’ll try our best to get them there for you.

Scheduling the a4uexpo agenda is always an exciting yet pretty daunting task, this year was no exception!

I always step into the delegate shoes and think about what’s sizzling, what’s going to get red hot and where the future lies.

I must admit as I started to write this I understand how difficult a task it can be to decide which sessions to attend, and perhaps see through the titles and into the meat of what a session is about.

So, here are my tips, if I were stepping into an advertiser’s shoes.

After grabbing a coffee kick and a danish I’d be heading off to Performance Marketing & The World Beyond Online we’ve talked in the past about online to offline convergence and here you can see real examples of innovative ideas and solutions in mobile, print and telesales.

Equally at this time you could look at the Attribution session or Facebook advertising; the former an extremely hot area right now across Europe and Seth & Jens are legendary in this area; the latter needs to explanation into it’s potential and Lee @ TBG spends more money with Facebook than anyone else in Europe.

Moving to 11am, two sessions stand out for advertisers, the research study on the European landscape sure to be full of golden nuggets or a look into the future of vouchering and group buying in the channel. Depending on where you’re based within the EU vouchers can be huge but they also need to be understood for them to be effective. I’ll actually be moderating this session and I’m looking forward to it!

Just after midday, the Managing Director of Affilinet Uli will be looking at Performance Marketing: Display Matters, I’ve seen this presentation and it’s great.

At the same time Owen looks at affiliates as a Branding and a Sales Force –  a pure advertiser session if I’ve ever seen one and an hour that will make you think carefully about how publishers can be used as an extension to your advertiser’s brand.

After lunch we have Geno looking at Common mistakes stagnating your affiliate programmes growth – Geno is fantastic and what he does not know about affiliate management is not worth knowing! He’s also authored a book on the subject and will be giving two away to the audience.

Going head to head however is a detailed look into geo-targeted mobile vouchers as an advertiser you may be considering this as an option for your programme so learn from Ben at Vouchchacha in the Live Theatre.

The next hour slot, well you’re spoilt for choice as all are aimed at advertisers in one way or another. Choose from M-Commerce strategy, or perhaps if fraud is a concern for you then join Heiko as he talks about Fraud & Compliance in Performance Marketing. One perhaps not to miss considering it potential severity  is Andrew talking and answering questions about the e-Privacy directive or even a panel on Partner Segmentation & Communication.

The day does not end there as we are yet to talk about Advertising within Social & Games and a look into Virtual Currencies – both huge opportunities within Europe today.

And that’s just the first day…. let’s presume you don’t prop up the bar at 4am at our BBQ & party tonight when the free bar closes and make it fresh on day two. You know we’ve ordered bacon butties for you all?

Day two brings us even more choice.

I’d hit it off with either a look into Pay Per Call or if you’re looking to go global then Managing a Global Multi-Disciplined Campaign should be right up your street with no other than bigmouthmedia at the helm.   If you dabble with affiliate marketing on the side then Dave Cupples session on Facebook, Twitter and Blogging should be fun ;)

11am gives us the huge and powerful debate on retargeting but also sessions on Facebook advertising and product feeds. Depending on whether you use or are considering the latter I guess may make your choice easier, or not!

Its keynote time at 12.30 with Rory on Behavioural Economics and Affiliate Marketing.  Rory is a fantastically engaging speaker and one I’m looking forward to immensely!

If you prefer though, head next door as Tobias looks at the Eastern European Marketplace.

After lunch, we have an intriguing insight into an agency and client relationship and perhaps some time to presume the expo hall for the final time*many exhibitors have drink receptions on their stands! ;)

You could head to the roundtables at 4pm with an in-depth discussion on elements such as video, retargeting, de-duplication, attribution etc but don’t forget at 4.30pm we have sessions on Cross Channel Measurement & Attribution and also a session on Lead Generation both highly relevant to advertisers.

If you’ve got this far you should have noticed I’ve not included all sessions, just those 100% aimed at advertisers I’ll be writing another blog tomorrow for publishers!

Oh, I almost forgot the final session. Here  I will be wrapping up the show with half a dozen speakers as we share our conference highlights, hot topics and takeaways… oh I almost forgot you can grab a complimentary beer as you enter!

Its keynote time at 12.30 with Rory on Behavioural Economics and Affiliate Marketing.  Rory is a fantastically engaging speaker and one I’m looking forward to immensely!

If you prefer though, head next door as Tobias looks at the Eastern European Marketplace.

After lunch, we have an intriguing insight into an agency and client relationship and perhaps some time to presume the expo hall for the final time*many exhibitors have drink receptions on their stands! ;)

You could head to the roundtables at 4pm with an in-depth discussion on elements such as video, retargeting, de-duplication, attribution etc but don’t forget at 4.30pm we have sessions on Cross Channel Measurement & Attribution and also a session on Lead Generation both highly relevant to advertisers.

If you’ve got this far you should have noticed I’ve not included all sessions, just those 100% aimed at advertisers I’ll be writing another blog tomorrow for publishers!

Oh, I almost forgot the final session. Here  I will be wrapping up the show with half a dozen speakers as we share our conference highlights, hot topics and takeaways… oh I almost forgot you can grab a complimentary beer as you enter!

We’ve compressed it down and made it available in a handy PDF format for those of you that are eager to get your hands on it and start preparing sessions, networking, parties, exhibitors and more.

Download now @ Scribd

Each roundtable will be hosted by hand-picked experts from across the industry discussing hot topics, new technologies and strategies relevant to advertisers, networks and publishers. Topics will include SEO, re-targeting, product feeds and de-duplication strategy – all in a relaxed, informal environment.

The conversations will be free-flowing so don’t expect any set presentations or rigid agendas — if a question pops up in your head — then ask it!

Registration is not required however seats are limited so do turn up early.

Delegates can choose from the following hosted discussions, with a couple more to be announced this week.

Video & Performance Marketing

Discover how to embrace video with your performance marketing activity. Whether you’re an advertiser or publisher you can ask the founder of COULL direct questions about maximising your revenue with video in the performance channel.

Host: Irfon Watkins, Coull @coull

Why Have Google Got it in for Affiliate Sites?

Google remains a significant driver of traffic to affiliate sites.  Share your thoughts and experiences and discover what you can do about it in their quest for quality.

Host: Kelvin Newman, Site Visibility @kelvinnewman

Breaking into the USA

Join Emma as she hosts a table on how to break into the US market, learn about local market conditions and opportunities.

Host: Emma Delaforce, Webgains

Data Feed Best Practice and Optimisation

Product feeds can be magical but equally a nightmare. Ask the founder of Fusepump about how feeds can revolutionise your activity and supercharge your revenues.

Host: Lee Brignell-Cash, Fusepump @fusepump

The Great De-Duplication Debate

De-duping a campaign should be the most empowering change any merchant can make to their affiliate business for the benefit of everyone, affiliates included.  To find out more and provide your own practical examples, join Ewan Darby from Ogilvy on the hottest ticket round table debate of A4U Europe 2011.

Host: Ewan Darby, Neo@ogilvy

Retargeting Discussion

Roundtable description TBC

Host: Beate Stapf, Affilinet

Attribution in Performance Marketing

Roundtable description TBC

Host: Seth Richardson, DC Storm

E-Privacy Directive

At the recent IAB Affiliate Marketing Council UK meeting the e-Privacy Directive was discussed in detail.  Find out what the UK is doing, and discuss the next steps for solutions, it’s impact and loopholes.

Host: Chris Johnson, A4U @chrisjohnski

Tackling the Mighty Google Panda Update

Google’s panda update continues to spread across Europe. Join this discussion hosted by SEO legend Dixon Jones as we decipher what’s happened, why and what you can do about it!

Host: Dixon Jones, Majestic SEO @Dixon_Jones