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Learn How Your Website Linguistics can Increase User Experience & Assist Conversions

One of the great peripheral value add sessions this year at a4uexpo will be the talk by Professor David Crystal author, co-author or editor of over 100 books on the English language. He’ll be looking at how your website linguistics can help conversions alongside how language can affect user experience. It’s an honour to have David at the show, we thoroughly recommend you attend the session. If you’re a paid search affiliate or are looking for that extra % conversion this is a must attend.

Session Description

Misplaced or insensitive ads, irrelevant or ambiguous search results, and dead-end e-commerce enquiries are regrettably still common internet user outcomes. How can these bad user experiences be avoided? David Crystal explains the origins and development of a linguistics-based strategy, the ’sense-engine’, which has used large-scale dictionary and encyclopedia analysis to generate a new range of products for Adpepper Media, notably iSense and Sitescreen.

If you’ve been confused about the difference between keyword analysis, contextual advertising, and semantic targeting, and are wondering what the next buzz-words in semantics are likely to be, this talk is for you.

Professor David Crystal • Director of R&D, Crystal Reference

Day 2 @  4.30pm, Platinum Room 5&6

In Conference, a4uexpo, agenda by Matthew Wood // No Comments

2008 Conference Brochure Now Available to Download

With only 11 days to go until a4uexpo begins with the Ignite Party, we have today uploaded a PDF version of the conference brochure that you will be receiving in your delegate bags!

If you haven’t started planning your itinerary with regards to the sessions you are going to visit at a4uexpo this year, the brochure will be a great help to you.

Peruse the brochure, which is packed full of information including the sessions, speakers, logistics, floor plans, exhibitiors, sponsor notes and importantly more detailed information about each session.

It could save you a lot of time in the run up to the event!

Download a copy of the conference brochure here (25 MB)

If you haven’t registered yet click here .

In Conference, Exhibition, Networking, Register, Speaking, a4uexpo, agenda by Pete // No Comments

10 Ways to Get the Most Out of your Paid Search Affiliates

Get the inside track from one of the UK’s largest search affiliates on exactly what you should and shouldn’t be doing to maximse sales through the affiliate channel. The session at a4uexpo is aimed at agencies and advertisers and will cover off everything from tips on setting keyword policies through to effective communication and how to launch commission rates and incentives that really motivate.

Speaker:

Duncan Jennings • Managing Director, eConversions

Details: 12.30-13.30 Day One, Platinum 4

In Conference, a4uexpo by Matthew Wood // No Comments

Conversion Rate Experts - Full Session Video from a4uexpo 2007

Just 20 days to go until a4uexpo 2008 gets underway. Tickets are selling fast, so don’t delay if you are looking to attend but haven’t booked your place - register now.

Below is another great session from a4uexpo 2007 entitled ‘Conversion Rate Experts’. The Conversion Experts Dr Karl Blanks and Ben Jesson provided a great hour session on improving your website traffic and performance.

In Conference, Speaking, a4uexpo by Pete // No Comments

a4uexpo Poster Competition Returns with a Twist!

Last, this and next week we have tens of thousands of agenda flyers being inserted into media titles including NMA, Revolution and Marketing Week.

You won’t miss them they are rather bright!!!

To be in with a chance to win a complimentary pass to the conference simply take the reverse side of the flyer (the bright orange side) get your creative minds flowing and submit a photo or video of the poster in their office, town or chosen location - You can either use the whole of the flyer or if you are nifty with scissors the a4uexpo circles rising from the clouds.

Some entries from last year

If you don’t manage to find a flyer you can download and print one here

To enter simply display the photo or attach your entry to this thread (please upload videos to either vimeo or youtube) - the winner will be chosen by a affiliates4u member poll after the closing date of Friday 3rd October, that’s this Friday so you don’t have long.

Good Luck!

In Conference, a4uexpo by Matthew Wood // No Comments

Meet Clash Media @ a4uexpo

We’ve added another exhibitor to the action packed hall, this time we introduce Luke, Diana and the team at Clash Media.

As with all other exhibitors you can use our ‘connect’ system to schedule meetings with the team. With just 14 days to go until the conference it’s a good idea to start scheduling these and other meetings over the two days.

In Conference, Exhibition, a4uexpo by Matthew Wood // No Comments

Meet The Super Affiliates - Full Session Video from a4uexpo 2007

Just 20 days to go until a4uexpo 2008 gets underway. Tickets are selling fast, so don’t delay if you are looking to attend but haven’t booked your place - register now.

Below is another great session from a4uexpo 2007 entitled ‘Meet The Super Affiliates’. With big names such as Kieron Donoghue, Kristopher Jones, Sri Sharma and Duncan Jennings, this session was viewed by over 300 attendees and provided much insight into the reasons behind the success at affiliate level in the industry.

In Conference, Speaking, a4uexpo by chris // 1 Comment

a4uexpo event round-up and checklist with 3 weeks to go!

Autumn has crept up on us today, which means a4uexpo is now just 3 weeks away!

We have a fantastic speaker line-up this year, a bustling expo floor for you to peruse, 7 networking sessions and parties (yes seven!) - including our star evening where we will set sail along the Thames to Central London - all coupled with free beer, wine and food to help settle the nerves or excitement!

Here is the low-down on this year’s event:

Ignite Party

We kick off our networking with a pre-event party for those in town, and the location will be the Upper Deck Bar @ The Novotel ExCeL - Thanks to the lovely people at AffiliateFuture there will be food and drinks available.

You can also pick up your name badge here if you wish. You’ll avoid the rush in the morning! simply bring along your a4uexpo delegate invoice which will show your registration number - you’ll need to enter this code at our self registration desks. Nick and Darian will be on hand if you have any queries.

Hours :6pm til late

Location: Upper Deck Bar @ Novotel ExCeL

Registration

This year we have a new ’self registration’ system in place. It’s therefore critical that you bring along your business card and your a4uexpo delegate invoice which contains a code between 7 and 9 characters, you’ll need to enter this onto one of the laptops on the ground floor of the platinum suite.  You’ll see a mock up of your badge, simply press print and wait for your name to be called, you’ll receive your badge and lanyard. Before reaching for the escalator pick up your delegate brochure and bag which will contain a number of goodies! After that you’re done - head upstairs and grab yourself a much needed coffee.

Hours: Open from 8.00am

Location : Ground floor of Platinum Suite @ ExCeL (central within the boulevard)

Conference

The conference this year has four tracks taking place simultaneously each hour. With the number of tracks on offer you’ll find it hard to choose which to attend.

There are over 40 sessions held over the two days with over 80 speakers taking part this year on integral and peripheral topics.

A full agenda can be found here - day one & day two

Our keynote commences at 9.00am on day one, however please allow for registration as we expect it to be busy. On day two we give you a bit of time to recover from the networking cruise - however we do commence at 9.30 am, we’ll have coffee (and water!) available on level one and two so grab one before you hit the platinum rooms.

Lunch & Lunchtime Sessions

Lunch bags will be available for you to collect on each day, and refreshments throughout. I also hear that many exhibitors will have beer available on their stands! - We’ve billed our extended lunchtimes as networking lunches, which means you can either remain in the exhibition hall,  relax in the chill out zone or attend one of the lunchtime sessions whilst nibbling away!

Exhibition

This year we’ve given you a bit of extra free time to explore the exhibition, there will be around 40 companies exhibiting. We recommend that you take advantage of our ‘connect‘ system.  This allows you to schedule appointments with our exhibitors, whether sales or account management orientated.

Hours : Day 1 - 9.00am - 17.30pm, Day 2 - 9.00am - 16.30pm

Location: Platinum Suite, 2nd floor

Vertical Networking Receptions

We have four vertical specific networking receptions this year, two on each day.  They will take place within the TradeDoubler chillout zone and outside platinum rooms 5,6 & 7, both on level one.

Drinks will be available courtesy of our sponsors - further registration is not required.

Day 1 : Retail & Telecoms, 17.30 - 18.30, TradeDoubler Chill Out Zone

Day 1 : Finance, 17.30 - 18.30, Networking Zone near Platinum 5,6 & 7

Day 2 : Travel, 17.00 - 18.00, TradeDoubler Chill Out Zone

Day 2 : Casino & Gaming, 17.00 - 18.00, Networking Zone near Platinum 5,6 & 7

Thames Networking Cruise

One of this year’s networking highlights will be our Thames Cruise aboard the luxurious Silver Sturgeon, we’ll be sailing from Canary Wharf along the Thames to Westminster and back, food and drinks will be provided to all delegates courtesy of a4uexpo and buy.at.

This is a great networking opportunity for all our delegates to partake in.  To attend you’ll need to collect an invitation from the buy.at stand - we expect the cruise to be popular therefore arrive early - once we hit our capacity of around 500 people, we’re done! An invitation does not guarantee entry.

Further information and travel details will be posted shortly.

Hours: Board from 19.30 - Sails @ 20.00, Disembarks @ 23.15- 23.30

Location: Canary Wharf Pier, Westferry Circus

Ice Party @ The Fox

After your second day of action packed seminars you can relax at our closing party @ The Fox, - we’ll have some hearty grub, beer and wine flowing for you at the Ice Party, alongside our now infamous Ice Luge. This is a final opportunity for you to close deals, seal friendships and arrange follow up meetings with new contacts. We’ll also be holding a charity auction where you can bid on number of lots donated by companies within the affiliate marketing space.

Hours : 18.00 - late

Location : The Fox @ ExCeL (5 mins from the Platinum Suite)

As you can see we’ve scheduled in a lots of networking opportunities over the conference and whilst they are optional you’d be crazy to miss them.

if you’ve not already registered for the conference, do so now as places are selling fast this year - in addition rooms are still available at our event hotels, grab one now before they sell out.

Need to speak to us?

We’d be happy to help. Call Claire Taylor on +44(0) 1179 723998 or Matthew Wood on +44(0) 1179 723998 - email claire at existem.com and matthew @ existem.com

We look forward to seeing you there!

In Conference, Exhibition, Networking, Register, a4uexpo, agenda by Matthew Wood // No Comments

Awesome a4uexpo Stop-Motion Video Wins our VIP Package

Congratulations to Steffan Bastian from steffanbastian.de who is the deserving winner of our VIP a4uexpo package.

Steffan produced an awesome stop-motion video on why he wanted to attend this years conference in London, take a look below.

As Steffan highlighted SEO, its worth mentioning that this year we do have a variety of SEO related sessions with a line up that more established SEM shows would be enviable of, they include:

• Wordpress SEO and Optimisation Strategies by Joost de Valk
• SEO 101 by Judith Lewis
• Extreme SEO Strategies for Affiliates by David Naylor, Rob Kerry, Joost de Valk, Ciaran Norris and Marcus Tandler
• Internal and External Linking Strategies by Andrew Girdwood and Roy Huiskes
•  SEO, PPC & Competitor Analysis Tools Uncovered by Gary Beal
• SEO, What’s Next? Be Good or Join The Dark Side? by Judith Lewis and Rob Kerry

The two runners up for the competition are Jan Ippen and Pascal Fantou - Congratulations!

In Conference, a4uexpo, agenda by Matthew Wood // 2 Comments

Who’s attending a4uexpo London 2008?

Tickets are selling fast for the conference and we have already surpassed the registrations taken at this time last year.

To keep you in the loop we have added a random selection of companies who are already registered for the event on the website alongside the latest to join the crème of the industry in just a few weeks time.
We are already seeing a huge international presence to the show, thus we’re expecting a real international vibe in what should be classed as a borderless industry. This provides a great and unique opportunity to network with publishers and advertisers from across Europe.

Don’t miss out join your peers by registering now.

In Conference, a4uexpo by Matthew Wood // 1 Comment