Market Health is now the world’s largest integrated online marketing company in the health and beauty industry.

Their affiliate program allows you to market and promote the world’s leading health and beauty offers online.  They offer the highest paying affiliate commissions and the ability to choose from over 150 offers within the Health and Beauty vertical.

Are you interested in joining Market Health as exhibitors of a4uexpo Europe 2012 and getting your message in front of our widely international audience?  Contact Mark Atherton on +44 (0)117 203 3113 to discuss a bespoke package.

Why not take it one step further and become a sponsor of the show, bringing you even more brand presence?  A limited number of opportunities exist to take a variety of sponsorship packages.  Contact Stuart Pringle on +44 (0)117 203 3013 to find out more.

Make sure you’re part of the action and join A4U and Market Health in the colourful city of Barcelona this June 19th – 20th.  Registration is now open and we’re offering a very generous early bird rate, saving you a massive  €150! 

Don’t miss out…Register today!

affilired is the first affiliate platform to focus exclusively on companies in the tourist industry.

Their platform connects with different affiliate networks to optimize time and resources.

affilired promote a large number of advertisers on the Internet, their main aim being to increase the number of visits made to their clients’ own websites and as a consequence, the direct sales made on these, while at the same time enhancing branding and brand loyalty among end users.  The system of remuneration for these campaigns is based on the payment of a commission on the sales generated, with absolutely no kind of extra costs or joining fees involved.

Founded in 2008 and with a team which can claim over 5 years experience in affiliate marketing and 4 more in online marketing, affilired is today the biggest affiliate platform dedicated to tourism in the world.  At present they manage the affiliate campaigns of over 65 companies in the world of tourism, most of them of recognised prestige and international renown.

If you’d like to join affilired on the exhibition floor this 19th-20th June, contact Mark Atherton on +44 (0)117 203 3113 to discuss the opportunities available.  There are also a number of sponsorships available to further promote your brand to our decision-making delegates.  For more information on becoming an a4uexpo Europe sponsor contact Stuart Pringle on +44 (0)117 203 3013.

Are you planning on joining us in Barcelona?  Make sure you save yourself € 150 by registering before our generous early bird offer ends on 12th March. Register now.

Intela is a performance-based lead generation and email marketing company based in London with it’s operational centre at the base of the Rocky Mountains in Boulder, Colarado.

In addition to the United Kingdom, Intela provides programs and distribution in the United States, France, Spain, Italy, Netherlands, Germany, Portugal, Sweden, Canada and Australia.

Intela has the ability to acquire customers in numerous international markets using email marketing, Intela-owned web properties and promotions and their multi-national affiliate network.  For more information visit Intela at www.intela.com.

A4uexpo is always evolving and our new venue enables us to further enrich the opportunities available for our exhibitors.  If you are interested in being a part of this ever-growing community and bringing your message to an international audience, contact Mark Atherton on +44 (0)117 203 3113.

If you want to raise your company profile beyond the exhibition hall, why not become a sponsor of a4uexpo Europe 2012?  Contact Stuart Pringle on +44 (0)117 203 3013 to discuss a bespoke package to suit your business needs.

A4uexpo Europe is one of the most renowned events on the Performance and Affiliate Marketing calendar and our much anticipated move to Barcelona makes 2012 an even more exciting time to be a part of the action! Make sure you register for your delegate pass today!

There has been a lot of buzz surrounding the event, over the 18th and 19th October there was a lot of debate from some lively sessions, alongside networking and the exchanging of business cards, but post event there have been some great reports from this year’s a4uexpo London.

Don’t take our word for it, below are just some of the top blogs from industry greats who attended a4uexpo London, whether it’s account managers taking on specific sessions, or thoughts on the new venue. If you want to find out more about the buzz of a4uexpo London you will find it all here…

• Platinum Sponsor Affilinet report on two top sessions from a4uexpo London; “Together we can make the Numbers Work Harder” from the perspective of David Hughes and “Build a relationship and the rest will come” from Sales Manager Danielle Wykes

• Affiliate Marketing world talk top tips from this years events;

• Affiliate Window & buy.at interviewed a4uexpo Founder Matthew Wood as a4u partner with Affiliate Window & buy.at to launch the m-commerce report

• It is all about Backlink Analysis with emarketinghut.com as they analyse their session at this years a4uexpo London

• Custard Media offer the top 5 tips to SEO

• For our international audience Ruud Kok sums up a4uexpo London for our Dutch Counterparts

• Webain cover a field report of a4uexpo on all things SEO

• Andrew Girdwood talks transparency in his round up of a4uexpo London 2011

• Q&A session with Dave Naylor

• How are Incremental sales driven by the affiliate channel with agency Equator

• An event round up by exhibitor Matomy

• A big fan of Pix & Mix, digital agency Big Mouth Media, give their account of this years a4uexpo London

• A great insight into this years event from first time exhibitors HasOffers

Obviously it’s impossible for you all to pull yourselves into three different directions, and with this year’s agenda being a delightful mix of cutting edge topics at the forefront of the industry, alongside debate, tips and tricks to improve your performance in the channel, it’s a shame that you couldn’t attend the whole agenda!

Bearing this in mind, we’ve collated 2011′s presentations and you can catch up on any sessions you might have missed. Visit www.slideshare.net  for access to this year’s session slides.

Don’t forget, some of the panel sessions won’t have slides available!

Thanks again for joining us for a record breaking a4uexpo London, we hope you enjoyed the event and look forward to seeing you in 2012!

If you’ve written a blog either about a session or the show in general then please email us on pr@existem.com and we’ll include a link to your site in the post.

Many Thanks,

Matthew

How big is the lead generation and how does it fit into performance marketing?

There is no doubt the giant has awoken! Look at the latest PWC Adspend numbers, it’s up 20% for H1 H2011 vs 2010 and there’s no doubt in my mind this trend will continue. The leading digital performance teams within agencies are demonstrating how the channel can be more performance based and a greater focus is being placed past the submit button! As for where it fits in the performance channel? No doubt we will discuss this in the session but personally, right now, it’s firmly at the top of the funnel. Technology will be the driver in changing this, at PHG we can already highlight when a lead turns into a sale and attribute that back to the publisher who delivered that lead, so we’re placing a performance metric back to the publisher and channel.

The session’s title suggests that lead generation needs to evolve and this session is going to show you how. In what way has it perhaps already evolved over the last 12 months, and where else can it go?

We are certainly going to discuss how it needs to evolve that’s for sure; the mix and experience on the panel will also ensure we benefit from all sides of the lead gen buying process. Has it evolved? Yes, driven mainly by a greater understanding and education, especially internally within media agencies. The sector has matured and technologies such as ours providing a more transparent, measured and accountable platform for publishers to thrive has supported that. Agencies and clients want to create a walled garden of partners, an in-house network creating stronger direct relationships supported by independent and future proof technology that benefits everyone.

As for where it can go … performance based pricing is discussed a lot and will feature in the session. There is a recognition now that OLG has to be more than just an e-mail or registration path, integrating Facebook, Twitter, Mobile and Video into the mix to compliment and extend that route to market needs to be done more and is something we can champion and carry out at PHG. It works incredibly well and wrapping those channels into one campaign and performance dash is vital.

Do you feel that current technology available isn’t being used to really support the improvements in lead generation?

Sometimes you only need the basics right? But as those who spend in this space become savvier so too does their demand for pushing the boundaries of what is possible from the technology they use. For example I’m not aware of any technology in the lead generation space apart from ours that can automate publisher payouts based on performance after the submit button. Real time response based on performance pricing is something only technology can drive forward … but is everyone ready for that right now? Come along to the session on the 19th and find out!

Catch Stepping up the Game for Lead Generation and 20 Top Tips 09.30-10.30 Wednesday 19th October.

Take advantage of the best event agenda to date …

Register today for your conference pass to the biggest Affiliate and Performance Marketing Conference and Exhibition.

Believe it or not next week will be our 7^th a4uexpo and throughout the years the team have not only discovered what works (and what doesn’t) but also attended numerous niche and major events from across the digital sector.

This learning goes directly into the thought process when we organise the networking opportunities at our upcoming shows to make sure we tick all your boxes.

The British are a often a reserved specimen and we know that some of you prefer to network in your own way rather than in a US style ‘Meet Market’ ; which I think is great but have reservations on whether it would work this side of the pond.  We have therefore scheduled a selection of networking opportunities to cater for different tastes, requirements and personal styles:

Pre-event networking

Historically attracting a crowd that fly in from abroad a day or two early, speakers and those local to London who can pop in after work the day before the conference. Expect this to relaxed, informal yet very productive in meeting new friends and business contacts. This year we’ve also joined forces with LondonSEO so expect a diverse crowd! We have a venue in SOHO – arrive early to collect your badge and avoid the queues in the morning!

Health Clinics

New for 2011! With different topics on each day. A great opportunity to meet experts on a given subject that could pay for your ticket alone.

Hot Hilton Lunch

On each day we have an amazing Hilton Buffet for you to devour – all you can eat! – we just don’t do soggy sandwiches at a4uexpo! – Lunch is an extended hour and a half to enable you to arrange meetings or take time out to peruse the expo hall.

Expo Hall Networking Reception

Relax and chat to fellow delegates within the expo hall.  Not only will we be providing beer and soft drinks, but many of our exhibitors choose the end of day one to entertain clients. Rumours of champagne, canapés, Bavarian sausage and beautiful bottles of Malbec are rife!

Speed Networking

For those that love structure.  A huge success last year. We simply had to bring it back and Webgains agreed! – Register Now to secure your seat.

Middle Evening Party

It’s starting to get serious now. This year’s venue has a range of rooms and a free bar. The party goes on until 1am and we’re sure to throw in a few surprises – so for those that need a beverage or two before you start to flow then tonight is the night to make it happen.

Expo Hall

Many of our exhibitors choose to have relaxed seating and affilinet this year even have a Bavarian Oktoberfest themed stand! – TradeDoubler also have Costa coffee on tap ;) And I hear Champagne and Canapes are on offer at Clickbank!

Breakfast

You may not consider this as a networking opportunity, but hundreds of our delegates will be staying at the hotel and as all our rooms include the amazing Hilton breakfast don’t sit alone – look for the wristbands and buddy up over a full English and a Barroca! – we know some of you hate our wristbands but they are a conversation starter! – Secure your room at the Hilton Now and enjoy our preferential rates.

Meeting Zone

Located at the rear of the expo hall next to the knowledge centre find a number of tables suitable for ad-hoc meetings, kindly sponsored bby Freespee.  If you prefer, the café in the Lobby of the West wing is also a popular meeting point,  just in case they don’t have an a4uexpo conference  pass!

Meet the Agencies

New for 2011 – An opportunity to speak to a number of the main agencies representing hundreds of brands.  Cross them off your hit-list and stop by between 10.30am and 12.30pm on day two.

Now you know all about the opportunities, do you have any tips on how to get themost from the above?

If you still need to register, you can secure you place and still save £100 on the door price.

This year the infamous a4uexpo London networking party will be held at the new Foundation Bar in the heart of the West-End. With some eclectic décor, fabulous cocktails and funky tunes, a4uexpo 2011 networking party will be another night to remember.

Foundation is the antithesis of an uptight venue, with amazing décor spanning two floors and a relaxed vibe, it is the perfect place to celebrate a4uexpo London 2011. Offering both an intimate area and a basement floor, you can take full advantage of some more intense networking in the intimate area. A great opportunity to meet with both existing contacts and develop new relationships in an informal setting. The basement floor will suit the party people wishing to relax over a few drinks and enjoy seeing old and new acquaintances after a day of intense conference sessions.

a4uexpo London are delighted to welcome MoreNiche as   supporting sponsor of this years networking party, so make sure you take the opportunity to meet the team from MoreNiche during the evening.

The evening begins at 8.30pm leaving you plenty of time to grab a bite to eat in central London. Carriages will be at 1.00pm.

This networking event is open to delegates only. Please note that your credentials will be checked on entry

Keep an eye on this blog and our website for more exciting party news coming soon www.a4uexpo.com/london/parties  If you would like to reserve a table at a4uexpo London, and ensure you and your clients have the perfect place to meet, contact Stuart Pringle on 0117 2033012 or email stuart.pringle@existem.com

Don’t miss out on that crucial conversation, thanks to FreeSpee their branded meeting point gives you a designated area within the exhibition hall to engage with new contacts alongside getting together for those all important meetings!

Leading European ad networks select Freespee as their strategic partner to increase advertising performance with call monetization. For affiliate networks, the company offers an API to integrate phone calls into existing CPA programs in order to approve more merchants and increase conversion rates. Freespee’s existing partners include Affiliate Window & Buy.at, Sponsormob, Starcom, Dianomi and eBay.

We’re so pleased to be welcoming Freespee to London, make sure you don’t miss out on that crucial conversation this year!

Register today, and take advantage of the final week of early bird ticket prices. Hurry, offer ends 17th September!