Speakers, Call for Papers @ a4uexpo Europe

We are pleased to announce we are now accepting speaker proposals for a4uexpo Europe. We have written some detailed guidelines on our website which will help you maximise your chances of being selected. If you have any questions about the process, or would like to speak in more detail about your ideas before submission please call Matthew Wood on +44…

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Tell us what you’d like to hear at a4uexpo Europe

Affiliate and Performance based marketing is certainly evolving and by the time we schedule each show we have a different topic base to include. So, this is your opportunity as a potential delegate or industry observer to have your say on who we invite as a speaker or panellist and what topics we cover at the show next May 17-19…

a4uexpo 2009 – Thank You! Presentations, Videos, Sponsors and Feedback.

With over 1000 badges being printed, 20 hours of Conference Sessions, 3 Parties, #a4uexpo trending on twitter plus copius amounts of networking fuelled a fantastic experience for all at a4uexpo London 2009. Back in the office after a gruelling week preparing, planning and conducting our largest ever a4uexpo Affiliate Marketing Conference & Exhibition, we hope you all enjoyed the 2…

Get Your Questions in; Super Affiliates, Google, Start-ups, Doctors…

Next week we have a number of moderated discussions and we are inviting you to put your questions forward for consideration. There are four sessions where we are inviting questions; If you have a question for Google Site Clinic or the Start-up panel please DM us @a4uexpo If you have a question for Michael Nutley and the panel Are Networks…

Barriers to Conversion & Discovering Untapped Opportunities With Analytics

Are you really making the most of analytics? We have three experts from the field, two of which have given us an insight into their session, First Will Critchlow the MD of Distilled followed by Joanna Butler from Latitude. 1. Which session(s) or panel(s) are you speaking on? Barriers to Conversion & Discovering Untapped Opportunities With Analytics 2. What advice…

a4uexpo Nearly Sold Out – Just 100 Passes Remain

If you’ve not purchased your pass for a4uexpo next week, we urge you to hurry as we have as of this afternoon just 100 delegate passes remaining. After these have sold, we won’t be able to offer any additional passes as our session rooms will be full. Act now to secure your place and mingle with the best at a4uexpo.

a4uexpo Podcast with Will Critchlow at Distilled via SearchCowboys

In the run up to a4uexpo next week Bas van den Beld from SearchCowboys and Jon Myers will be interviewing a number of our search orientated speakers. We start off with the co-founder of Distilled, Will Critchlow who is talking in our advanced analytics panel. See a transcript and download the podcast over at SearchCowboys ; enjoy!

Getting to ExCeL London

Getting to ExCeL PDF Map With a4uexpo just around the corner you may well be planning your trip to the ExCeL centre which is at the heart of the London Docklands. Excel have a very useful connectivity map which you can download. Our event hotels (the Novotel & IBIS) are just a few minutes walk away from the centre. We…

From Zero to Hero: How Red Letter Days Fast-Tracked A Successful Affiliate Programme

The ladies from Red Letter Days have made a big splash in the affiliate world, in a difficult and competitive niche. Here is what they had to say about their upcoming session which starts the agenda on day one. Which session are you speaking in? Myself and our Affiliate Manager, Joshna Patel, will be sharing our tips and hints for…

New a4uexpo Exhibitors

With only 13 days left until a4uexpo 2009, we’re pleased to announce our newest additions to the expo hall. Adsmarket Stand 37 Adsmarket.com is an international affiliate network with a proactive approach to getting results.  Our singular mindset: boosting conversions for Advertisers, and getting revenue for our Publishers. Adsmarket’s strength as an affiliate network lies in our commitment to pro-active…

See your site through others eyes with Eye Tracking Technology at a4uexpo

New to London this year will be the Conversion Rate Experts stand, where they’ll be offering all delegates the opportunity to see how others view your website with their smart eye tracking technology. This is a great and free opportunity to really understand how others feel about your site usability and design – you’ll soon discover some interesting insights into…

The Affiliate Sales Kit – Writing Killer Proposals and Selling Yourself To Merchants

This year Grant and Nadeem will be sharing a session on how, as affiliates you can promote yourselves effectively to merchants – in a way that will hit the right buttons with both the affiliate manager, brand team and the board. Here is what Grant had to say about his upcoming slot. What advice will you be sharing at your…

The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketing

This year Kevin Edwards and Michelle Boxall from Affiliate Window are tackling some of the common misconceptions about affiliate marketing head on.  One of the more controversial sessions this year and one that I’m sure will raise brows of even the most experienced affiliate marketeers. Which session are you speaking on? Day One: The Truth Will Out: Disproving Common Misconceptions…

New Dedicated tweetmeme Twitter Channel

We have teamed up with the guys and gals at tweetmeme to offer a dedicated tweetmeme channel for a4uexpo conferences. Check it out over at http://a4uexpo.tweetmeme.com/ and remember to retweet anything that you feel could be of value to your network. We’ll be using twitter as a tool before and importantly during the event with live tweet screens available within…

Dave Naylor on SEO Strategies to Make a Splash!

The legendary Dave Naylor is back at a4uexpo this year with a solo session (we love to make him work!) and the now must attend Extreme SEO Debate.  We recently interviewed him on what he’ll be talking about and why you should come and pay him a visit in just a few weeks time. Which session or panel are you…

Managing Risk to Ensure Long-term Success

It’s often difficult to decide which session to attend in any given hour, to make your choice a little easier we have asked our speakers to elaborate on what they will be covering and why you should come along to their session! This will hopefully enable you to choose the most value add session for your business. To start the…

a4uexpo Floor Sold Out!

Well nearly! We have just 1 stand remaining, meaning we are jam packed in the expo hall this year.  You will find a diverse selection of companies exhibiting, from the UK’s leading affiliate networks and agencies to forward thinking merchants. If you’d like a presence at the show and are too late to secure the remaining stand then we do…

Who’s Attending a4uexpo London?

A number of people have asked who will be attending next Month. Well, we have over 500 people currently registered, that number is well ahead of this time last year and we look set for around 1,000 people at the show. Who’s Attending? The above represents a small snapshot of brands who are either attending or speaking. You can see…

Press & Blogger Passes for a4uexpo London

This year at a4uexpo London, we have decided to give a limited number of Bloggers passes to bona fide Affiliate Marketing Bloggers from across Europe. We are looking for experienced Bloggers who can help spread the word about the year’s hottest Affiliate Marketing Conference and write, twitter and make some noise about the show before, during and after the event.…

Behavioural Targeting – haven’t affiliates been doing this all along?

The latest a4uexpo newsletter included a thought provoking piece by Bronze Sponsors Commission Junction on behavioural targeting, if you missed it, catch it below. Arguably the most misunderstood aspect of affiliate marketing is that it is “risk free”. This is almost true when talking about merchants but it most certainly isn’t the case when talking about affiliates. Successful affiliates try…

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