Market Health is now the world’s largest integrated online marketing company in the health and beauty industry.

Their affiliate program allows you to market and promote the world’s leading health and beauty offers online.  They offer the highest paying affiliate commissions and the ability to choose from over 150 offers within the Health and Beauty vertical.

Are you interested in joining Market Health as exhibitors of a4uexpo Europe 2012 and getting your message in front of our widely international audience?  Contact Mark Atherton on +44 (0)117 203 3113 to discuss a bespoke package.

Why not take it one step further and become a sponsor of the show, bringing you even more brand presence?  A limited number of opportunities exist to take a variety of sponsorship packages.  Contact Stuart Pringle on +44 (0)117 203 3013 to find out more.

Make sure you’re part of the action and join A4U and Market Health in the colourful city of Barcelona this June 19th – 20th.  Registration is now open and we’re offering a very generous early bird rate, saving you a massive  €150! 

Don’t miss out…Register today!

affilired is the first affiliate platform to focus exclusively on companies in the tourist industry.

Their platform connects with different affiliate networks to optimize time and resources.

affilired promote a large number of advertisers on the Internet, their main aim being to increase the number of visits made to their clients’ own websites and as a consequence, the direct sales made on these, while at the same time enhancing branding and brand loyalty among end users.  The system of remuneration for these campaigns is based on the payment of a commission on the sales generated, with absolutely no kind of extra costs or joining fees involved.

Founded in 2008 and with a team which can claim over 5 years experience in affiliate marketing and 4 more in online marketing, affilired is today the biggest affiliate platform dedicated to tourism in the world.  At present they manage the affiliate campaigns of over 65 companies in the world of tourism, most of them of recognised prestige and international renown.

If you’d like to join affilired on the exhibition floor this 19th-20th June, contact Mark Atherton on +44 (0)117 203 3113 to discuss the opportunities available.  There are also a number of sponsorships available to further promote your brand to our decision-making delegates.  For more information on becoming an a4uexpo Europe sponsor contact Stuart Pringle on +44 (0)117 203 3013.

Are you planning on joining us in Barcelona?  Make sure you save yourself € 150 by registering before our generous early bird offer ends on 12th March. Register now.

Intela is a performance-based lead generation and email marketing company based in London with it’s operational centre at the base of the Rocky Mountains in Boulder, Colarado.

In addition to the United Kingdom, Intela provides programs and distribution in the United States, France, Spain, Italy, Netherlands, Germany, Portugal, Sweden, Canada and Australia.

Intela has the ability to acquire customers in numerous international markets using email marketing, Intela-owned web properties and promotions and their multi-national affiliate network.  For more information visit Intela at www.intela.com.

A4uexpo is always evolving and our new venue enables us to further enrich the opportunities available for our exhibitors.  If you are interested in being a part of this ever-growing community and bringing your message to an international audience, contact Mark Atherton on +44 (0)117 203 3113.

If you want to raise your company profile beyond the exhibition hall, why not become a sponsor of a4uexpo Europe 2012?  Contact Stuart Pringle on +44 (0)117 203 3013 to discuss a bespoke package to suit your business needs.

A4uexpo Europe is one of the most renowned events on the Performance and Affiliate Marketing calendar and our much anticipated move to Barcelona makes 2012 an even more exciting time to be a part of the action! Make sure you register for your delegate pass today!

Represented by key figureheads within the Affiliate and Performance Marketing Industry, the advisory board is an impartial, voluntary body enlisted to help suggest new and innovative speakers fresh to the conference and will also be on hand during the event to introduce our speakers and tease out those all important questions from the audience!

Join a4uexpo in welcoming the brand new advisory board, and thank you to them all for their ongoing support with the show.

Matt Bailey – Director Performance Horizon Group

Kevin Edwards – Strategy Director Affiliate Window and Buy.at

Chris Frost – Director ColdSnail Ltd

Florian Gramshammer – Country Manager Commission Junction UK

Sheema Luca - Freelance Marketing Consultant

Gavin Male – Managing Director AffiliateFuture and TMN Group

Duncan Popham – Director Total Search Solutions

Geno Prussakov – Founder AM Navigator LLC

Dush Ramachandran - VP Sales and Business Development ClickBank

Fiona Robertson – Head of Performance Marketing bigmouthmedia

Peter Rowe – Managing Director affilinet UK

Chris Russell-Smith – UK Client Services Director and Country Manager nonstopConsulting UK

Helen Southgate - Senior Online Marketing Manager BSKYB

Rob Wilson – Market Unit Leader North West TradeDoubler UK

Scheduling the a4uexpo agenda is always an exciting yet pretty daunting task, this year was no exception!

I always step into the delegate shoes and think about what’s sizzling, what’s going to get red hot and where the future lies.

I must admit as I started to write this I understand how difficult a task it can be to decide which sessions to attend, and perhaps see through the titles and into the meat of what a session is about.

So, here are my tips, if I were stepping into an advertiser’s shoes.

After grabbing a coffee kick and a danish I’d be heading off to Performance Marketing & The World Beyond Online we’ve talked in the past about online to offline convergence and here you can see real examples of innovative ideas and solutions in mobile, print and telesales.

Equally at this time you could look at the Attribution session or Facebook advertising; the former an extremely hot area right now across Europe and Seth & Jens are legendary in this area; the latter needs to explanation into it’s potential and Lee @ TBG spends more money with Facebook than anyone else in Europe.

Moving to 11am, two sessions stand out for advertisers, the research study on the European landscape sure to be full of golden nuggets or a look into the future of vouchering and group buying in the channel. Depending on where you’re based within the EU vouchers can be huge but they also need to be understood for them to be effective. I’ll actually be moderating this session and I’m looking forward to it!

Just after midday, the Managing Director of Affilinet Uli will be looking at Performance Marketing: Display Matters, I’ve seen this presentation and it’s great.

At the same time Owen looks at affiliates as a Branding and a Sales Force –  a pure advertiser session if I’ve ever seen one and an hour that will make you think carefully about how publishers can be used as an extension to your advertiser’s brand.

After lunch we have Geno looking at Common mistakes stagnating your affiliate programmes growth – Geno is fantastic and what he does not know about affiliate management is not worth knowing! He’s also authored a book on the subject and will be giving two away to the audience.

Going head to head however is a detailed look into geo-targeted mobile vouchers as an advertiser you may be considering this as an option for your programme so learn from Ben at Vouchchacha in the Live Theatre.

The next hour slot, well you’re spoilt for choice as all are aimed at advertisers in one way or another. Choose from M-Commerce strategy, or perhaps if fraud is a concern for you then join Heiko as he talks about Fraud & Compliance in Performance Marketing. One perhaps not to miss considering it potential severity  is Andrew talking and answering questions about the e-Privacy directive or even a panel on Partner Segmentation & Communication.

The day does not end there as we are yet to talk about Advertising within Social & Games and a look into Virtual Currencies – both huge opportunities within Europe today.

And that’s just the first day…. let’s presume you don’t prop up the bar at 4am at our BBQ & party tonight when the free bar closes and make it fresh on day two. You know we’ve ordered bacon butties for you all?

Day two brings us even more choice.

I’d hit it off with either a look into Pay Per Call or if you’re looking to go global then Managing a Global Multi-Disciplined Campaign should be right up your street with no other than bigmouthmedia at the helm.   If you dabble with affiliate marketing on the side then Dave Cupples session on Facebook, Twitter and Blogging should be fun ;)

11am gives us the huge and powerful debate on retargeting but also sessions on Facebook advertising and product feeds. Depending on whether you use or are considering the latter I guess may make your choice easier, or not!

Its keynote time at 12.30 with Rory on Behavioural Economics and Affiliate Marketing.  Rory is a fantastically engaging speaker and one I’m looking forward to immensely!

If you prefer though, head next door as Tobias looks at the Eastern European Marketplace.

After lunch, we have an intriguing insight into an agency and client relationship and perhaps some time to presume the expo hall for the final time*many exhibitors have drink receptions on their stands! ;)

You could head to the roundtables at 4pm with an in-depth discussion on elements such as video, retargeting, de-duplication, attribution etc but don’t forget at 4.30pm we have sessions on Cross Channel Measurement & Attribution and also a session on Lead Generation both highly relevant to advertisers.

If you’ve got this far you should have noticed I’ve not included all sessions, just those 100% aimed at advertisers I’ll be writing another blog tomorrow for publishers!

Oh, I almost forgot the final session. Here  I will be wrapping up the show with half a dozen speakers as we share our conference highlights, hot topics and takeaways… oh I almost forgot you can grab a complimentary beer as you enter!

Its keynote time at 12.30 with Rory on Behavioural Economics and Affiliate Marketing.  Rory is a fantastically engaging speaker and one I’m looking forward to immensely!

If you prefer though, head next door as Tobias looks at the Eastern European Marketplace.

After lunch, we have an intriguing insight into an agency and client relationship and perhaps some time to presume the expo hall for the final time*many exhibitors have drink receptions on their stands! ;)

You could head to the roundtables at 4pm with an in-depth discussion on elements such as video, retargeting, de-duplication, attribution etc but don’t forget at 4.30pm we have sessions on Cross Channel Measurement & Attribution and also a session on Lead Generation both highly relevant to advertisers.

If you’ve got this far you should have noticed I’ve not included all sessions, just those 100% aimed at advertisers I’ll be writing another blog tomorrow for publishers!

Oh, I almost forgot the final session. Here  I will be wrapping up the show with half a dozen speakers as we share our conference highlights, hot topics and takeaways… oh I almost forgot you can grab a complimentary beer as you enter!

We’ll worry not, we’re here to set your mind at ease!

Due to a large number of registrations and twitter promotion we’ve had a HUGE amount of bookings for this year’s a4uexpo hotel allocation. The Hilton Munich Park has sold out, along with the other four options that were available.

However, bookings can still be taken to stay at the lovely NH Muenchen Neue Messe, this 4* Hotel is conveniently located close to  the centre of Munich. With a beautiful beer garden and fantastic amenities you’ll be ideally situated to relish the comfort of this lovely hotel and enjoy the a4uexpo Europe.

BOOK NOW via the a4uexpo Hotel’s website,

Alternatively e-mail info@a4uexpohotels.com or call 00 34 93 352 10 10

If you haven’t already, REGISTER NOW for a4uexpo Europe 2011!

You’ve Invested in Attribution, but Do You Really Know How You Can Use It To Power Your Digital Marketing?

Attend Seth’s session from 09.30am-10.30am on Tuesday 7th June in the Cézanne Room.

What is your session covering and why is it important for our delegates?

Together with Jens Maurer, MD of DC Storm in Germany, we’re aiming to delve a little bit deeper into the very hot topic of Attribution, looking specifically at what insight and advantage it can provide both Merchants and Affiliates. However, on the flip side, we’ll also be highlighting the opportunity many delegates may be missing from not utilising their attribution knowledge to make more informed business decisions.

What can delegates expect to learn? Why should they choose you? And what will be the key take always?

Attribution is a subject that most people assume they understand and know how to apply to their business model. However, we would argue that this is not always the case and therefore the session will look at the fundamentals of attribution; why a single view is not the answer and, more importantly, why Google is making it essential that merchants and affiliates consider attribution.
With over five years of attribution experience, working with some of the world’s biggest brands to help them fully optimise their digital marketing activity, we have the knowledge and understanding to explain the benefits of attribution for both merchants and affiliates. Our team consists of experts with client-side and publisher experience so we’ll be able to show how merchants should embrace attribution as well as how affiliates should approach campaigns based on sales attribution.

During your session what question would you ask other panelists or yourself if you were in the audience?

I’d hope that the session will dispel the myth that attribution is complicated, and therefore I’d be keen to know how I could get started.
On a more specific level, I’d want the presenters to discuss how to ensure the attribution rules that a merchant publishes are working correctly.

Aside from your own session, what other sessions will you be attending at a4uexpo Europe and why?

There’s some good sessions this year but the ones I’ll be hoping to see are:
1. Redefining the Affiliate: How To Be A Performance Marketing Partner
2. Retargeting On The Hot Seat – The Value Creation Debate
3. The strategic use of Search – the emergence of Search as a true Performance Marketing channel and the rewards from greater, more focused, integration

What one piece of advice would you give to delegates attending this year’s a4uexpo Europe
Get involved and ask the experts questions!

Don’t forget to register for a4uexpo Europe! REGISTER TODAY and join us back in Munich over the 7th and 8th June!

Join one of our groups to receive exclusive discounts    

Last year in Munich went down a storm and plans are brewing to go even bigger for 2011!

The evening is also a key networking opportunity, with the chance to  make new contacts and enhance existing relationships. All sponsors, speakers and delegates are invited to attend.

This year we are offering the opportunity for a small number of brands to get exposure at the evening venue and infront of our pan-European delegate audience.

Options include sponsoring the bar (everyone likes you if you give them free beer), the dj booth or be featured on our video screens.

There’s even an option for a select few to take a reserved table with champagne at the venue. Want to have that crucial conversation in your own setting? Here’s your chance to do that and be the envy of your competitors! Limited number available.

For more details please contact:
Stuart Pringle 00 44 117 203 3013
Stuart.Pringle@existem.com

Members of the local office in Munich will be joining us when we return to the Hilton Munich Park over the 7th and 8th June. icrossing is a digital marketing agency that specialises in search marketing, social media and creative digital marketing services.

A very warm welcome to icrossing and we’re delighted they’ll be heading to the Hilton Munich Park to join us!

Don’t forget to REGISTER to join a4uexpo Europe back in Munich over the 7th and 8th June in just 2 WEEKS TIME!

Founded in 1995, eBay connects hundreds of millions of people around the world every day. Affiliates can earn a lot more in the eBay Partner Network by driving high quality traffic to eBay or one of their partners.

eBay is the largest marketplace in the world, with over 276 million registered users worldwide. Whatever your business model, eBay has an extensive range of tools available to help improve campaigns. For more information on eBay Partner Network visit www.publisher.ebaypartnernetwork.com

We’re delighted to have eBay join us as supporting sponsor of a4uexpo Europe!

Don’t forget to REGISTER to join a4uexpo Europe back in Munich!