Registration Process at a4uexpo Europe – Important Information

With less than two weeks until a4uexpo Europe at the Hilton Munich Park, we’ve got some important information on the registration process. Our self-service registration system makes it easy for you to print your badge, you must ensure you bring your booking reference which is at the top of your invoice along with a valid ID. If you have lost…

EU Cookie Legislation with IAB Europe

Vice President of IAB Europe Kimon Zorbas will be presenting the definitive guide to EU Cookie Legislation.  There has been much confusion surrounding the topic and this is your chance to get concrete answers and to discover how recent changes to EU law could affect your activity in the near future. Join Kimon in Ballroom B, 14:30 on day one…

Voucher / Gutschein Codes : Understanding the Metrics

Voucher Codes are an integral part of Affiliate Marketing for many Advertisers.  If managed correctly they can add significant uplift to sales, provide valuable new customers who often have above average basket sizes and can help shift specific stock or inventory. However, Voucher Code affiliates need careful, smart management by advertisers. Kevin will uncover case studies of successful partnerships, partnership…

a4uexpo Europe Networking Receptions & Parties

In just one month and 15 days, we head to Munich for this year’s very exciting European a4uexpo. Lined up are some fantastic networking events and parties at stylish venues across the City including our Ignite pre-event networking party with complimentary drinks and Bavarian snacks at Vice Bar, our official Breakout (middle evening party) at Munich’s Münchener Rennverein for a complimentary…