Obviously it’s impossible for you all to pull yourselves into three different directions, and with this year’s agenda being a delightful mix of cutting edge topics at the forefront of the industry, alongside debate, tips and tricks to improve your performance in the channel, it’s a shame that you couldn’t attend the whole agenda!

Bearing this in mind, we’ve collated 2011′s presentations and you can catch up on any sessions you might have missed. Visit www.slideshare.net  for access to this year’s session slides.

Don’t forget, some of the panel sessions won’t have slides available!

Thanks again for joining us for a record breaking a4uexpo London, we hope you enjoyed the event and look forward to seeing you in 2012!

How big is the lead generation and how does it fit into performance marketing?

There is no doubt the giant has awoken! Look at the latest PWC Adspend numbers, it’s up 20% for H1 H2011 vs 2010 and there’s no doubt in my mind this trend will continue. The leading digital performance teams within agencies are demonstrating how the channel can be more performance based and a greater focus is being placed past the submit button! As for where it fits in the performance channel? No doubt we will discuss this in the session but personally, right now, it’s firmly at the top of the funnel. Technology will be the driver in changing this, at PHG we can already highlight when a lead turns into a sale and attribute that back to the publisher who delivered that lead, so we’re placing a performance metric back to the publisher and channel.

The session’s title suggests that lead generation needs to evolve and this session is going to show you how. In what way has it perhaps already evolved over the last 12 months, and where else can it go?

We are certainly going to discuss how it needs to evolve that’s for sure; the mix and experience on the panel will also ensure we benefit from all sides of the lead gen buying process. Has it evolved? Yes, driven mainly by a greater understanding and education, especially internally within media agencies. The sector has matured and technologies such as ours providing a more transparent, measured and accountable platform for publishers to thrive has supported that. Agencies and clients want to create a walled garden of partners, an in-house network creating stronger direct relationships supported by independent and future proof technology that benefits everyone.

As for where it can go … performance based pricing is discussed a lot and will feature in the session. There is a recognition now that OLG has to be more than just an e-mail or registration path, integrating Facebook, Twitter, Mobile and Video into the mix to compliment and extend that route to market needs to be done more and is something we can champion and carry out at PHG. It works incredibly well and wrapping those channels into one campaign and performance dash is vital.

Do you feel that current technology available isn’t being used to really support the improvements in lead generation?

Sometimes you only need the basics right? But as those who spend in this space become savvier so too does their demand for pushing the boundaries of what is possible from the technology they use. For example I’m not aware of any technology in the lead generation space apart from ours that can automate publisher payouts based on performance after the submit button. Real time response based on performance pricing is something only technology can drive forward … but is everyone ready for that right now? Come along to the session on the 19th and find out!

Catch Stepping up the Game for Lead Generation and 20 Top Tips 09.30-10.30 Wednesday 19th October.

Take advantage of the best event agenda to date …

Register today for your conference pass to the biggest Affiliate and Performance Marketing Conference and Exhibition.

This year the infamous a4uexpo London networking party will be held at the new Foundation Bar in the heart of the West-End. With some eclectic décor, fabulous cocktails and funky tunes, a4uexpo 2011 networking party will be another night to remember.

Foundation is the antithesis of an uptight venue, with amazing décor spanning two floors and a relaxed vibe, it is the perfect place to celebrate a4uexpo London 2011. Offering both an intimate area and a basement floor, you can take full advantage of some more intense networking in the intimate area. A great opportunity to meet with both existing contacts and develop new relationships in an informal setting. The basement floor will suit the party people wishing to relax over a few drinks and enjoy seeing old and new acquaintances after a day of intense conference sessions.

a4uexpo London are delighted to welcome MoreNiche as   supporting sponsor of this years networking party, so make sure you take the opportunity to meet the team from MoreNiche during the evening.

The evening begins at 8.30pm leaving you plenty of time to grab a bite to eat in central London. Carriages will be at 1.00pm.

This networking event is open to delegates only. Please note that your credentials will be checked on entry

Keep an eye on this blog and our website for more exciting party news coming soon www.a4uexpo.com/london/parties  If you would like to reserve a table at a4uexpo London, and ensure you and your clients have the perfect place to meet, contact Stuart Pringle on 0117 2033012 or email stuart.pringle@existem.com

Don’t miss out on that crucial conversation, thanks to FreeSpee their branded meeting point gives you a designated area within the exhibition hall to engage with new contacts alongside getting together for those all important meetings!

Leading European ad networks select Freespee as their strategic partner to increase advertising performance with call monetization. For affiliate networks, the company offers an API to integrate phone calls into existing CPA programs in order to approve more merchants and increase conversion rates. Freespee’s existing partners include Affiliate Window & Buy.at, Sponsormob, Starcom, Dianomi and eBay.

We’re so pleased to be welcoming Freespee to London, make sure you don’t miss out on that crucial conversation this year!

Register today, and take advantage of the final week of early bird ticket prices. Hurry, offer ends 17th September!

Less than six weeks until a4uexpo London 2011.

You know you really want to go,  but sometimes it takes a little bit of persuasion to those who hold the purse strings? Does this sound familar?

Perhaps…

*you’ve seen the list of sponsors

*you’ve had a look at the agenda and picked out what sessions you’d like to be front and centre for

*you’ve checked out the exhibiting floor and want to know more about what solutions are out there

*and maybe, just maybe you’ve heard about some of the legendary networking party dance floor moves that get thrown down in the early hours ;)

You understand the value of attending the a4uexpo London, your colleagues get it, even your competitors get it. But to get that ticket you need to make your case … you need to persuade the boss!

We can help, here at a4u there is a new section on a4uexpo.com offering detailed explanation of why attending is a worthwhile investment. Arm yourself with the full range of reasons extending from learning, knowledge sharing, understanding new technologies from market leaders along with all important networking, networking networking!

We have summerised all of this for you, right here to help you to persuade the boss.

Founded in New York in 1996, LinkShare is the world’s largest affiliate network with 15 years of performance marketing expertise. Superior service combined with technology innovation allows advertisers and publishers to acquire and retain new customers, increase revenue and drive results. Winner of the A4U Award for ‘Most Improved Network’ 2011.

The delegate bags are given to all attendees of a4uexpo and are therefore a fabulous opportunity to profile your brand to over 1300 Performance Marketing professionals, many of whom are senior decision makers within their company.  If you’re interested in supplying an enticing insert for the bags that will make people remember your company, contact Stuart Pringle or call him on +44 (0)117 203 3013 for more details.

Do you think you can beat these great entries?

Grab your team, grab your a4uexpo mugs and grab a camera and see what you can come up with!  Tweet your pics to #a4uexpo with the tagline ‘I’m no mug’ by midnight on 14th September to be entered into the draw.

One lucky runner up will also win a free nights accommodation at the host hotel on the night of the 18th October!

The a4u team came up with this ………..

Can you do better??

Featuring over 40 new speakers who have helped create our most diverse agenda yet, Day One and Day Two of the a4uexpo London 2011 agenda features sessions across all angles of Performance Marketing covering Affiliate, Search, Lead Generation, Mobile & M-Commerce, Retargeting, Product Level Marketing and Attribution, plus much more.

We’re also pleased to launch our ‘Performance Marketing Health Clinics’ – new for 2011. On Day Two between 14:00-16:00, Experts will be on hand to offer 1-2-1 advice and live site analysis for your business. Clinic access is included with your pass and contains experts from a variety of fields including SEO, Attribution, Email Marketing, Fraud & Programme Compliance, Conversion Optimisation and Online PR.

But don’t take our word for it!

“This year’s Expo looks like it’s going to be the best ever. The agenda is really diverse and has broadened its appeal this time around with extra emphasis on the broader context of affiliate marketing. It’s also great to see a strong focus on data and research, something I’m always keen to find out more about” – Kevin Edwards, Strategy Director at Affiliate Window + a4uexpo London 2011 Speaker

“a4uexpo London 2011 provides the most comprehensive and diverse agenda seen to date within the performance marketing industry. In an industry that continues to grow and evolve at a spectacular speed, A4U Expo is a must attend for anyone seeking to be at the forefront of delivery, whatever position they occupy.” - Matt Bailey, Managing Director at Performance Horizon + a4uexpo London 2011 Speaker

“a4uexpo continues to grow in importance and relevance offering delegates a diverse agenda that effectively tackles the strategy influencing issues that we are seeing on an increasing basis.  Plus the opportunity to network with so many peers at one time which is a huge time saver. The London 2011 event looks to be the best year yet. It is a constant fixture in the nonstopConsulting calendar.” – Chris Russell-Smith, Managing Director at nonstopConsulting UK

Check out this year’s a4uexpo London Agenda – Day One | Day Two – and don’t forget to take advantage of our early bird rates by registering for the conference today.

We also have an additional 10% off discounted group rates for the event hotel, the London Hilton Metropole – ENDING TODAY  - secure your reservation today and use A4UEXPOHILTON10 at our a4uexpo hotels booking page.

This year will be the biggest a4uexpo London ever. The exhibiting hall floor has proved extremely popular filled with savvy businesses who understand the value of reaching out to the Performance Marketing industry. Only 3 shell scheme or space only stands remaining available.

New for this year is also ‘The Street.’ A dedicated area for new-to-expo advertisers and publishers who can take a small stand for a modest price. There is no more cost effective way to launch your business to a4uexpo. A maximum of 6 places are still up for grabs.

Small number of branding opportunities remaining.

A well timed push to get your brand noticed can make all the difference. Opportunities currently on offer include registration area branding, WiFi sponsorship, pen sponsor and delegate bag inserts. Please contact Stuart Pringle from more detail Stuart.Pringle@existem.com

Put  your brand in-front of the movers and shakers at our famous a4uexpo middle evening party.

Join MoreNiche as a supporting sponsor, get noticed on the night, or simply book out a VIP table with champagne to entertain your clients.

Get off your marks and contact Stuart Pringle for more information or to reserve an option Stuart.Pringle@existem.com // 00 44 117 203 3013

Joining a4uexpo London as a brand new 2011 bronze event sponsor, Performance Horizon Group have also taken sponsorship of our innovative twitter wall.

The twitter wall will display all your tweeting activity throughout the 2 day event, creating a buzzing hub of conversation, quotes and questions.

Performance Horizon Group is the new performance marketing tracking company in the market. They specialise in providing private networks, allowing brands and agencies to work directly with their leading partners and affiliates to track sales and lead generation activity. Launched in January 2011 and already tracking activity in 9 territories, Performance Horizon Group represent the next generation in performance marketing.

Want to showcase your brand as an event sponsor?  There are just a few opportunities remaining for 2011.   If you’d like to raise the profile of your company and reach out to over 1300 industry delegates contact Sales and Partnership Manager, Stuart Pringle, on +44 (0) 117 203 3013 or email Stuart Pringle