Market Health is now the world’s largest integrated online marketing company in the health and beauty industry.

Their affiliate program allows you to market and promote the world’s leading health and beauty offers online.  They offer the highest paying affiliate commissions and the ability to choose from over 150 offers within the Health and Beauty vertical.

Are you interested in joining Market Health as exhibitors of a4uexpo Europe 2012 and getting your message in front of our widely international audience?  Contact Mark Atherton on +44 (0)117 203 3113 to discuss a bespoke package.

Why not take it one step further and become a sponsor of the show, bringing you even more brand presence?  A limited number of opportunities exist to take a variety of sponsorship packages.  Contact Stuart Pringle on +44 (0)117 203 3013 to find out more.

Make sure you’re part of the action and join A4U and Market Health in the colourful city of Barcelona this June 19th – 20th.  Registration is now open and we’re offering a very generous early bird rate, saving you a massive  €150! 

Don’t miss out…Register today!

affilired is the first affiliate platform to focus exclusively on companies in the tourist industry.

Their platform connects with different affiliate networks to optimize time and resources.

affilired promote a large number of advertisers on the Internet, their main aim being to increase the number of visits made to their clients’ own websites and as a consequence, the direct sales made on these, while at the same time enhancing branding and brand loyalty among end users.  The system of remuneration for these campaigns is based on the payment of a commission on the sales generated, with absolutely no kind of extra costs or joining fees involved.

Founded in 2008 and with a team which can claim over 5 years experience in affiliate marketing and 4 more in online marketing, affilired is today the biggest affiliate platform dedicated to tourism in the world.  At present they manage the affiliate campaigns of over 65 companies in the world of tourism, most of them of recognised prestige and international renown.

If you’d like to join affilired on the exhibition floor this 19th-20th June, contact Mark Atherton on +44 (0)117 203 3113 to discuss the opportunities available.  There are also a number of sponsorships available to further promote your brand to our decision-making delegates.  For more information on becoming an a4uexpo Europe sponsor contact Stuart Pringle on +44 (0)117 203 3013.

Are you planning on joining us in Barcelona?  Make sure you save yourself € 150 by registering before our generous early bird offer ends on 12th March. Register now.

Intela is a performance-based lead generation and email marketing company based in London with it’s operational centre at the base of the Rocky Mountains in Boulder, Colarado.

In addition to the United Kingdom, Intela provides programs and distribution in the United States, France, Spain, Italy, Netherlands, Germany, Portugal, Sweden, Canada and Australia.

Intela has the ability to acquire customers in numerous international markets using email marketing, Intela-owned web properties and promotions and their multi-national affiliate network.  For more information visit Intela at www.intela.com.

A4uexpo is always evolving and our new venue enables us to further enrich the opportunities available for our exhibitors.  If you are interested in being a part of this ever-growing community and bringing your message to an international audience, contact Mark Atherton on +44 (0)117 203 3113.

If you want to raise your company profile beyond the exhibition hall, why not become a sponsor of a4uexpo Europe 2012?  Contact Stuart Pringle on +44 (0)117 203 3013 to discuss a bespoke package to suit your business needs.

A4uexpo Europe is one of the most renowned events on the Performance and Affiliate Marketing calendar and our much anticipated move to Barcelona makes 2012 an even more exciting time to be a part of the action! Make sure you register for your delegate pass today!

How big is the lead generation and how does it fit into performance marketing?

There is no doubt the giant has awoken! Look at the latest PWC Adspend numbers, it’s up 20% for H1 H2011 vs 2010 and there’s no doubt in my mind this trend will continue. The leading digital performance teams within agencies are demonstrating how the channel can be more performance based and a greater focus is being placed past the submit button! As for where it fits in the performance channel? No doubt we will discuss this in the session but personally, right now, it’s firmly at the top of the funnel. Technology will be the driver in changing this, at PHG we can already highlight when a lead turns into a sale and attribute that back to the publisher who delivered that lead, so we’re placing a performance metric back to the publisher and channel.

The session’s title suggests that lead generation needs to evolve and this session is going to show you how. In what way has it perhaps already evolved over the last 12 months, and where else can it go?

We are certainly going to discuss how it needs to evolve that’s for sure; the mix and experience on the panel will also ensure we benefit from all sides of the lead gen buying process. Has it evolved? Yes, driven mainly by a greater understanding and education, especially internally within media agencies. The sector has matured and technologies such as ours providing a more transparent, measured and accountable platform for publishers to thrive has supported that. Agencies and clients want to create a walled garden of partners, an in-house network creating stronger direct relationships supported by independent and future proof technology that benefits everyone.

As for where it can go … performance based pricing is discussed a lot and will feature in the session. There is a recognition now that OLG has to be more than just an e-mail or registration path, integrating Facebook, Twitter, Mobile and Video into the mix to compliment and extend that route to market needs to be done more and is something we can champion and carry out at PHG. It works incredibly well and wrapping those channels into one campaign and performance dash is vital.

Do you feel that current technology available isn’t being used to really support the improvements in lead generation?

Sometimes you only need the basics right? But as those who spend in this space become savvier so too does their demand for pushing the boundaries of what is possible from the technology they use. For example I’m not aware of any technology in the lead generation space apart from ours that can automate publisher payouts based on performance after the submit button. Real time response based on performance pricing is something only technology can drive forward … but is everyone ready for that right now? Come along to the session on the 19th and find out!

Catch Stepping up the Game for Lead Generation and 20 Top Tips 09.30-10.30 Wednesday 19th October.

Take advantage of the best event agenda to date …

Register today for your conference pass to the biggest Affiliate and Performance Marketing Conference and Exhibition.

This year the infamous a4uexpo London networking party will be held at the new Foundation Bar in the heart of the West-End. With some eclectic décor, fabulous cocktails and funky tunes, a4uexpo 2011 networking party will be another night to remember.

Foundation is the antithesis of an uptight venue, with amazing décor spanning two floors and a relaxed vibe, it is the perfect place to celebrate a4uexpo London 2011. Offering both an intimate area and a basement floor, you can take full advantage of some more intense networking in the intimate area. A great opportunity to meet with both existing contacts and develop new relationships in an informal setting. The basement floor will suit the party people wishing to relax over a few drinks and enjoy seeing old and new acquaintances after a day of intense conference sessions.

a4uexpo London are delighted to welcome MoreNiche as   supporting sponsor of this years networking party, so make sure you take the opportunity to meet the team from MoreNiche during the evening.

The evening begins at 8.30pm leaving you plenty of time to grab a bite to eat in central London. Carriages will be at 1.00pm.

This networking event is open to delegates only. Please note that your credentials will be checked on entry

Keep an eye on this blog and our website for more exciting party news coming soon www.a4uexpo.com/london/parties  If you would like to reserve a table at a4uexpo London, and ensure you and your clients have the perfect place to meet, contact Stuart Pringle on 0117 2033012 or email stuart.pringle@existem.com

Don’t miss out on that crucial conversation, thanks to FreeSpee their branded meeting point gives you a designated area within the exhibition hall to engage with new contacts alongside getting together for those all important meetings!

Leading European ad networks select Freespee as their strategic partner to increase advertising performance with call monetization. For affiliate networks, the company offers an API to integrate phone calls into existing CPA programs in order to approve more merchants and increase conversion rates. Freespee’s existing partners include Affiliate Window & Buy.at, Sponsormob, Starcom, Dianomi and eBay.

We’re so pleased to be welcoming Freespee to London, make sure you don’t miss out on that crucial conversation this year!

Register today, and take advantage of the final week of early bird ticket prices. Hurry, offer ends 17th September!

Less than six weeks until a4uexpo London 2011.

You know you really want to go,  but sometimes it takes a little bit of persuasion to those who hold the purse strings? Does this sound familar?

Perhaps…

*you’ve seen the list of sponsors

*you’ve had a look at the agenda and picked out what sessions you’d like to be front and centre for

*you’ve checked out the exhibiting floor and want to know more about what solutions are out there

*and maybe, just maybe you’ve heard about some of the legendary networking party dance floor moves that get thrown down in the early hours ;)

You understand the value of attending the a4uexpo London, your colleagues get it, even your competitors get it. But to get that ticket you need to make your case … you need to persuade the boss!

We can help, here at a4u there is a new section on a4uexpo.com offering detailed explanation of why attending is a worthwhile investment. Arm yourself with the full range of reasons extending from learning, knowledge sharing, understanding new technologies from market leaders along with all important networking, networking networking!

We have summerised all of this for you, right here to help you to persuade the boss.

Founded in New York in 1996, LinkShare is the world’s largest affiliate network with 15 years of performance marketing expertise. Superior service combined with technology innovation allows advertisers and publishers to acquire and retain new customers, increase revenue and drive results. Winner of the A4U Award for ‘Most Improved Network’ 2011.

The delegate bags are given to all attendees of a4uexpo and are therefore a fabulous opportunity to profile your brand to over 1300 Performance Marketing professionals, many of whom are senior decision makers within their company.  If you’re interested in supplying an enticing insert for the bags that will make people remember your company, contact Stuart Pringle or call him on +44 (0)117 203 3013 for more details.

Joining a4uexpo London as a brand new 2011 bronze event sponsor, Performance Horizon Group have also taken sponsorship of our innovative twitter wall.

The twitter wall will display all your tweeting activity throughout the 2 day event, creating a buzzing hub of conversation, quotes and questions.

Performance Horizon Group is the new performance marketing tracking company in the market. They specialise in providing private networks, allowing brands and agencies to work directly with their leading partners and affiliates to track sales and lead generation activity. Launched in January 2011 and already tracking activity in 9 territories, Performance Horizon Group represent the next generation in performance marketing.

Want to showcase your brand as an event sponsor?  There are just a few opportunities remaining for 2011.   If you’d like to raise the profile of your company and reach out to over 1300 industry delegates contact Sales and Partnership Manager, Stuart Pringle, on +44 (0) 117 203 3013 or email Stuart Pringle

Established in 1836 Legal and General is one of the UK’s leading financial services companies. They have over 7 million customer in their life assurance, pensions, investments and insurance plans. Their customers rely on them , whether it’s protecting against unforeseen circumstances, helping to save for retirement or investing money wisely so that it grows over time.

Register today, and meet the Legal and General team on stand 24 when they return to the expo hall this autumn!

There are still opportunities available for a4uexpo London 2011. Whether you’re interested in event sponsorship, supporting sponsorship or exhibiting get in touch with Stuart Pringle a4u Sales Manager or call +44 (0)117 203 3013 to discuss a bespoke opportunity to showcase your brand at this year’s event.

REGISTER TODAY and join Legal and General at the Hilton London Metropole over the 18th and 19th October. Plus for a limited time save an additional 10% on a room at the conference venue to celebrate our move to vibrant West-End! Receive your hotel discount code when you Register!