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20 Aug 2008

Action Packed Agenda Released

The two day agenda for a4uexpo London has now been released with over 60 international speakers and over 40 high educational panel discussions, presentations and workshops.

The agenda includes a great mix for everyone involved in the sector, highlights include:

- Affiliate Marketing on the Mobile Internet
- WordPress SEO Strategies for Affiliates
- The Central role of Affiliate Marketing in the Digital EcoSystem
- Strategies to Develop Profitable Websites with Mash-ups and API’s
- Ways to get the Most out of your Paid Search Affiliates
- Extreme SEO Strategies
- David Vs Goliath, Affiliate Marketing for SME’s
- Understanding Incetivised Traffic
- Video in Affiliate Marketing
- Monetising User-Generated Content Whilst Keeping the User Happy
- Successful Voucher Code Implementation
- The True Value of your Affiliate Campaign - Understanding your Customer Sales Journey
- The Insiders Guide to Affiliate Marketing in Europe
- PPC Strategies for Better ROI
- How Mobile, Video, API’s & Social will Shape Affiliate Marketing in 2009
- Meet The Super Affiliates Q&A
- Securing Buy-in for your Affiliate Marketing Budget
- SEO, PPC & Competitor Analysis Tools Uncovered
- State of the Affiliate Nation Q&A
- How to Increase Conversions - A New Approach, based on Psychological Methods

For the full agenda and the speaker profiles please see the a4uexpo website.

A handful of additional sessions and speakers will be added in the coming days to expand the mix.

If you’ve not registered yet for the conference do so today as there are only 55 days left until we kick off with the pre-networking party on the 13th October.

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31 Jul 2008

Over 40 Speakers Confirmed for this years Affiliate Marketing Conference

We could go on forever adding sessions to this years a4uexpo with the diversity of Affiliate Marketing becoming more apparent as weeks go by.

The fact that over 40 speakers have already been confirmed this year is a testament to this fact as it encroaches into more areas of marketing and embraces new trends including video, mobile and the recent resurgence of API’s - providing a new wave of opportunities for publishers.

We will be adding more speakers as they are confirmed this and next week.

Until then you see our 2008 speaker profiles for details of whose confirmed. We’ll be tying everyone up to sessions within the agenda next week if all goes well.

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15 Jul 2008

a4uexpo Speaker Proposal Deadline this Friday…

Well its actually Sunday, but I doubt many of you will be working!

If you or your company would like to speak or be part of a panel you have until this time to either speak to me or submit your proposal online.

Around 30 sessions have already been filled for the conference so we are now looking for a few extra sessions to compliment the mix.

Call me on +44(0) 1179 723998 to discuss you ideas and we’ll see if we can accommodate you.

If you plan to attend a4uexpo in October, it’s not to late to let us know what you want to hear and we’ll do our best to include it within the agenda.

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02 Jun 2008

Speaker Proposals Now being Accepted

Affiliate Marketing is a diverse, fast paced and ever changing industry consequently assembling an agenda of over 30 sessions is an exciting task in its own right.

To increase your chances of being chosen I have assembled a number of guidelines to help you pitch for an hour session or for inclusion as a panellist or a moderator at a4uexpo.

The quality and effort you make in your submission at this stage will help portray your intentions and points across to the speaker advisory board.

Don’t make a sales pitch

Although speaking at our conference will help build awareness of and credibility for your company - It’s commercial suicide as far as we and your audience are concerned to conduct a hard sell. It’s a big no-no.  This is a paid conference and our delegates expect more. Stick to the ‘exhibition’ style events if this is your intention.

Suggest a panel or session

Help us to help you by suggesting and putting together a complete panel or case study to present at the conference on a topical issue.  Sessions generally run for around 50 minutes, you may wish to consider bringing in other experts or clients within the field to share the speaking responsibility.

Be Specific

Whilst we appreciate it is a few months until the conference and that you direction of your session could change, its important to be as specific as possible at this stage.  Please include suggested session titles and descriptions as you wish them to appear on the website and conference programme. In addition to a brief explanation of your topic and why you feel it should be selected.

Don’t rehash old content

Topics must be fresh, thought provoking, educational, and possibly provocative.  We are looking for real case studies, results of research; unique content for our audience.

Be interactive, use case studies and add value

Sessions which involve audience participation, case studies and Q&A time will be given greater consideration.

Sessions at a4uexpo vary from Q&A, moderated panel debates, case studies, research analysis and live interactive workshops. Depending on the topic and perceived demand you will be speaking in a room of between 40 and 400 delegates.

One final note, whilst we appreciate proposals from networks and agencies we are unable to fill all 30 sessions by networks -  therefore your proposals must be well thought out, planned and promoted to be considered.

If you have any questions, please call me on +44 (0) 1179 723998

All speakers and panellists receive a complimentary full pass to the conference. We are unable to cover travel and hotel expenses.  A VIP speaker / blogger room will be available this year for all our speakers.

Submissions are only accepted online using this online form.

Submission Deadline:  20th July 2008

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