From Zero to Hero: How Red Letter Days Fast-Tracked A Successful Affiliate Programme

The ladies from Red Letter Days have made a big splash in the affiliate world, in a difficult and competitive niche. Here is what they had to say about their upcoming session which starts the agenda on day one.

Which session are you speaking in?

Myself and our Affiliate Manager, Joshna Patel, will be sharing our tips and hints for merchants on how to establish and fast-track a successful affiliate programme.

What advice will you be sharing at your session? i.e Why should we come and see you!

We’ll be sharing the ways in which we grew our affiliate programme from very humble beginnings to one that makes a very significant contribution to our business and won us Highly Commended in the category of Best Retail Affiliate Programme at the 2009 a4u Awards. Hence the name ‘Zero to Hero’!

Why is it important?

Our session is perfect for merchants who are looking to make their programmes really take off. To grow a successful programme it’s important to stand out from the crowd and we’ll be giving plenty of advice on how to do this.

What experience level will you be pitching at?

Our presentation will be covering everything from the basics to more advanced material as we will be charting our rapid evolution from ‘clueless’ to ‘clued up’.

Which sessions or speakers are you looking forward to seeing at a4uexpo?

We’re looking forward to seeing Kevin Edwards and Michelle Boxall presenting ‘The Truth Will Out: Disproving Common Misconceptions in Affiliate Marketing’ – bound to be controversial and I hear a lot of rigour is being put into the stats presented in this session. We’d also probably better go to see ‘Beat your Merchants at their Own Game’ by Ben Jesson and Dr Karl Blanks to make sure we know what we’re about to be beaten at!

Do you have any tips for delegates who attend conferences like a4uexpo?

Talk to as many people as possible – this industry is all about relationships and luckily it’s full of really nice people who are happy to chat and answer questions.

Can you share any hot news or gossip in your world  / niche?

We’ve just launched a huge Christmas affiliate incentive that’s been really well received, and we’ll be revealing all about how it was conceived and executed at our session.

Can we catch you on twitter?

http://twitter.com/joshnap and http://twitter.com/angegreenwood