Let’s talk about Quality, Panda, Video, Retargeting, De-duplication, Attribution, E-privacy and more… join our expert roundtable discussions

This was posted on: 010611, by Matthew Wood

After the success of our roundtable debates at a4uexpo London in October, we are offering delegates the chance to take part in a selection of discussions, and debates at a4uexpo Europe next week.

Each roundtable will be hosted by hand-picked experts from across the industry discussing hot topics, new technologies and strategies relevant to advertisers, networks and publishers. Topics will include SEO, re-targeting, product feeds and de-duplication strategy – all in a relaxed, informal environment.

The conversations will be free-flowing so don’t expect any set presentations or rigid agendas — if a question pops up in your head — then ask it!

Registration is not required however seats are limited so do turn up early.

Delegates can choose from the following hosted discussions, with a couple more to be announced this week.

Video & Performance Marketing

Discover how to embrace video with your performance marketing activity. Whether you’re an advertiser or publisher you can ask the founder of COULL direct questions about maximising your revenue with video in the performance channel.

Host: Irfon Watkins, Coull @coull

Why Have Google Got it in for Affiliate Sites?

Google remains a significant driver of traffic to affiliate sites.  Share your thoughts and experiences and discover what you can do about it in their quest for quality.

Host: Kelvin Newman, Site Visibility @kelvinnewman

Breaking into the USA

Join Emma as she hosts a table on how to break into the US market, learn about local market conditions and opportunities.

Host: Emma Delaforce, Webgains

Data Feed Best Practice and Optimisation

Product feeds can be magical but equally a nightmare. Ask the founder of Fusepump about how feeds can revolutionise your activity and supercharge your revenues.

Host: Lee Brignell-Cash, Fusepump @fusepump

The Great De-Duplication Debate

De-duping a campaign should be the most empowering change any merchant can make to their affiliate business for the benefit of everyone, affiliates included.  To find out more and provide your own practical examples, join Ewan Darby from Ogilvy on the hottest ticket round table debate of A4U Europe 2011.

Host: Ewan Darby, Neo@ogilvy

Retargeting Discussion

Roundtable description TBC

Host: Beate Stapf, Affilinet

Attribution in Performance Marketing

Roundtable description TBC

Host: Seth Richardson, DC Storm

E-Privacy Directive

At the recent IAB Affiliate Marketing Council UK meeting the e-Privacy Directive was discussed in detail.  Find out what the UK is doing, and discuss the next steps for solutions, it’s impact and loopholes.

Host: Chris Johnson, A4U @chrisjohnski

Tackling the Mighty Google Panda Update

Google’s panda update continues to spread across Europe. Join this discussion hosted by SEO legend Dixon Jones as we decipher what’s happened, why and what you can do about it!

Host: Dixon Jones, Majestic SEO @Dixon_Jones