At the end of day one, before the drinks reception in the expo hall Magnus Nilsson from Banner Corporation will be holding an hour lon talk on Google Remarketing. You’ll be sure to make lots of notes over the hour and take away actionable strategies to either implement from scratch or improve your performance with this tactic.
Magnus remarks ‘Google’s new remarketing functionality is by far to most accessible platform to get started with this exciting marketing tactic. All you need is an AdWords account and this session. Join me for a kick-start on creating a remarketing strategy, how to get the tech right, and innovative uses that you might not have thought of at first. The presentation is based around an international lead campaign, and I’ll be sharing results and learning’s from the real world. To top it off, I’ll dip into the power of Google’s brand new behavioural/interest based targeting feature and how this can be of particular interest for affiliates and advertisers alike to find new enthusiasts and future fans. Hope to see you there’
This session will be held within the expo theatre sponsored by BT 5.15pm on day 1, 12th October.