Meet the speakers #FINAL Kevin, Chris, Hugo, Bas, Christoph and Ton

This was posted on: April 24, 2009, by Matthew Wood

We hope our recent speaker blogs helped you find out a bit more about the different sessions and speakers at the a4uexpo conference next week. If you are all excited as we are and would like to start your discussions prior to the event, just register for our a4uexpo Social Network.
Below our last speaker responses.

Kevin Edwards, Strategy Director, Affiliate Window

1. What will delegates learn if they attend your session?
Incentivised traffic is a contentious issue in affiliate marketing at present and merchants need to get their approach right. Just as merchants shouldn’t have a ‘one size fits all’ attitude to running an affiliate programme so they need to understand how their individual business goals should shape how they work with cashback and reward sites. Hopefully this session will address key concerns and provide some positive solutions to help equip merchants when dealing with incentive sites.
2. Why is it important in Affiliate Marketing / Search today?
As the industry matures so questions are being asked about the true value individual affiliate types are offering merchants. Ethical and entrepreneurial affiliates have nothing to fear from this approach but it’s important the questions are asked and the research is done. Only then will sceptical or wary merchants start to fully embrace the affiliate channel and respect it for the value it offers their businesses.
3. What are you looking forward to during a4uxexpo / which other topics are you looking forward to attend yourself?
As my first conference outside of the UK I’m obviously keen to assess the wider European market. I’m always interested in hearing about areas where my knowledge is lacking and it’s also good to sit in on a couple of sessions that you wouldn’t necessarily attend as you never know what nuggets of information of you may glean.

Kevin is participating in the panel:

Day Two
Managing cashback and reward sites effectively
12:30-13:30 Room-C-D

Chris Howard, Senior Manager, Affiliate Marketing Europe eBay

1. What will delegates learn if they attend your session?
Why it is important to focus on quality as well volume of leads
How all parts of the Affiliate eco-system (merchants, networks and publishers) can influence quality
2. Why is it important in Affiliate Marketing / Search today?
Fraud and low quality traffic negatively impacts all players in the Affiliate industry
High quality traffic is a win-win-win for merchants, networks and publishers
Quality and quantity are not always correlated
3. What are you looking forward to during a4uxexpo / which other topics are you looking forward to attend yourself?
Meeting and learning from people from all parts of Europe’s digital marketing industry!

Chris is speaking on:

Day Two
Setting quality standards in Affiliate Marketing – eBay case study
11:00-12:00 Room B-B1

Hugo Dalrymple-Smith, Director of Operations, Sedo

1. What will delegates learn if they attend your session?
The value of domains in the current market place both for affiliates and across the market as a whole
2. Why is it important in Affiliate Marketing / Search today?
Domains can offer an increase in exposure within a cluttered search environment and gives an affiliate further options within the space.
3. What are you looking forward to during a4uxexpo / which other topics are you looking forward to attend yourself?
Getting an update on the current affiliate market and seeing how Sedo can further assist affiliates.

Hugo is speaking on:

Day One
The importance of keyword domain names in optimizing website traffic
14:00-14:45 Room C-D

Bas van Beld, Owner / Chief Editor, Searchcowboys

1. What will delegates learn if they attend your session?
Delegates will learn when linkbuilding what they have to do to get the right attention from media so articles about their subject will be published with links. They will also learn what NOT to do.
2. Why is it important in Affiliate Marketing / Search today?
Linkbuilding is a big part of getting the attention for your website and getting good search results. It takes a lot of time. If you don’t adress the media the right way your are waisting valueable time.
3.  What are you looking forward to during a4uxexpo / which other topics are you looking forward to attend yourself?
I’m looking forward to a lot of sessions. I like the International SEO 101, WordPress Optimisation Strategies, the Extreme SEO Panel Q&A will be special and the SEO and Conversion Surgery – Live Q&A is a guarantee for fun.

Bas is participating in two panels:

Day One
SEO and conversion surgery – live Q&A
15:00-16:00 Room E-F

Day Two
Link building strategies; beyond link bait
16:30-17:30 Auditorium

Christoph C. Cemper, Founder, Cemper.com

1. What will delegates learn if they attend your session?
Delegates will learn how to search and aquire great links, and what actually makes up a “great” link.
From a guy who actually DOES link building with his team, not just write or talk about it.
This includes real life examples and tips how to setup a their work environment for link building.
2. Why is it important in Affiliate Marketing / Search today?
Quality links have been important for years and will remain to do so. Some oldschool-thinking in link building tough is not valid anymore!
3. What are you looking forward to during a4uxexpo / which other topics are you looking forward to attend yourself?
Extreme SEO Panel Q&A

Christoph is speaking on:

Day Two
Advanced link building, how to find and get those really juicy links in 2009
14:00-14:45 Room B-B1

Ton Wesseling, Managing Partner , Managing Partner, OrangeValley

1. What will delegates learn if they attend your session?
How to setup up good converting website and a bag of inspiration and tips which will give them an immediate uplift on their website revenues.
2. Why is it important in Affiliate Marketing / Search today?
It’s all about making money. How can you maximize your earning per visitor short and long term.
3. What are you looking forward to during a4uxexpo / which other topics are you looking forward to attend yourself?
Meeting people in the field and will attend site clinics and other web analytics sessions.

Day One
Conversion optimisation & persuation architecture: Start improving you conversion, right now!
09:30-10:30 Room C-D

The full agenda can be viewed on:

Day One
Day Two

See you next week in Amsterdam and don’t forget to bring plenty of business cards!