With Lead Generation now widely accepted as the fastest growing segment in Online Advertising (Source: IDC Research), Lead Generation is no longer shrouded in mystery, at least not for the many affiliates at the a4uexpo who have added this offering to online marketing mix. This session will guide beginners and experts alike through the potential pitfalls of lead generation, it will explain how Affiliates can profit from Lead Generation and importantly define what is and what is not Lead Generation, and why this matters!
This new session will take place during our networking lunch period and will be Introduced by Alain Desmier.
Nick Chapman • Marketing Director, LeadPoint UK
Guy Morris • Head of Business Development, Media Ingenuity
Thomas Adalbert • Commercial Director, BeatThatQuote.com
Alain Desmier • Head of Business Development, LeadPoint UK
Jon Dixon • Business Development Manager, Leadbay
Details: 14:00 – 15:00, Day 1