The final addition to our buzzing exhibition hall at a4uexpo London 2011 is Ve Interactive; a huge welcome to them! Ve Interactive is a digital marketing software and consulting company, specialising in online efficiency technologies, strategic-reviewing and optimisation planning. With 600+ clients worldwide, Ve Interactive won a Marketing Innovation Award 2011, has been short-listed for two BIMAs and was nominated…
Although the concept of affiliate marketing is in essence simple; that of being rewarded for an action or a sale. The behind the scenes strategy that brands need to embrace can be rather complex in nature. Of course, a brand can launch a programme with a network, sign up thousands of affiliates and watch the sales come free rolling in,…
We can tell from Google Analytics that the well oranised amongst us at this time before the show (yes it really is just 6 days ) at the time of writing! start preparing their time at the conference to get the very best out of the show. We thought, to help we would share with you some key sessions with…
a4uexpo London kicks off next Tuesday and we’ve introduced a whole host of exciting new features this year, designed to give you the most varied and valuable agenda possible. Have you booked for our Performance Marketing Health Clinics which take place on both Day 1 and Day 2 of the show? Booking does not guarantee your place but does ensure…
It’s hard to believe that a4uexpo London is now only 5 days away! With that in mind we’d like to give you our Top 20 tips on how to get the most from your a4uexpo experience. 1.Meet some of the biggest brands in one place, at one time, including Google, Expedia, Amazon, OMD, BT, RBS, BSKYB, Vouchercodes.co.uk, O2, Netflix, GAP,…
Brand new to a4uexpo London this year is ‘The Street’; a place within the exhibition hall to meet Publishers and Advertisers new to the Affiliate and Performance Marketing industry and ready to make their mark and meet with our international audience. We’d like to extend a warm welcome to Lead Co-op who join us in this exclusive area next week.…
Our a4uexpo London Official Networking Party takes place next Tuesday 18th October at the quirky Foundation Bar which has a reputation for being Covent Garden’s worst kept secret. The event takes place at the end of a busy Day 1 of the expo and is the perfect opportunity to unwind and discuss the days’ events with other delegates, cementing new…
This week we’ve been chatting to Sean Sewell, Business Development Director for Performance Horizon Group, about his panel session ‘Stepping up the Game for Lead Generation and 20 Top Tips’ being held between 09.30am and 10.30am Wednesday 19th October. How big is the lead generation and how does it fit into performance marketing? There is no doubt the giant has…
I did it my way at a4uexpo – top 10 networking opportunities Believe it or not next week will be our 7th a4uexpo and throughout the years the team have not only discovered what works (and what doesn’t) but also attended numerous niche and major events from across the digital sector. This learning goes directly into the thought process when…
The a4uexpo team are well aware of how important it is in the Affiliate and Performance Marketing industry to have the vast online world just a click away. This is why, at our events, we always strive to continually improve on our onsite Wi-Fi system event after event. a4uexpo London next week is no different. We have developed a strong…
a4uexpo London is little over a week away and we’ve been making a big splash over recent weeks about the many new features you can expect this year. However, there’s more than just the brand new elements to look forward to. There are of course all the regular features that keep our delegates coming back year after year. We continue…
It is now only a week until the a4u team arrive on site at the Hilton London Metropole ready for a4uexpo London 2011 to kick off on Tuesday morning! One of many new initiatives we have introduced this year is our brand new Street, an area of the exhibition hall dedicated to publishers and advertisers who are fresh to the…
We in the a4u office know all too well how it feels to be run off our feet at times and have, on occasion, had to evaluate whether we can afford the time out of our busy schedules to attend valuable industry events. Do you feel you’re too busy to attend a4uexpo London this year? Let me take just a…
We at a4u always like to support industry causes, especially if they are current, relevant and heartfelt. So it is with an enormous amount of excitement, and true chino love that I can confirm that Tuesday 18th October 2011 is a4uexpo ChinoTuesday! a4uexpo have teamed up with ChinoTuesdays to bring ChinoTuesday to the industry on mass. If you…
The a4uexpo London conference brochure is now available online to help you plan your two days of conference sessions and networking. Our infamous brochure offers you ALL the information you need to make the most of your a4uexpo experience. Within it’s glossy pages you’ll find the full Day 1 and Day 2 conference agenda allowing you to plan which sessions…
Every tradeshow both in London and across Europe has its place as part of the wider digital marketing campaign. Tradeshows as an event module offer a great opportunity to showcase your brand to a vast number of delegates, as well as offer some very light networking opportunities. However nowadays there does appear to be a calling for something…
We’re excited to announce that AirFrance will be landing in the a4uexpo London exhibition hall on the 18th-19th October, on stand 63. Air France KLM is the leading European airline for international passenger transport thanks to its expansive network covering 254 destinations worldwide in 124 countries. Air France and partners offer departures from 11 UK airports: Aberdeen, Birmingham, Cardiff, Bristol,…
We’re very pleased to announce this morning that ad:C media are joining our exciting exhibition floor at a4uexpo London! ad:C media is one of Europe’s most innovative Digitial Display Advertising agencies. They offer RTB and Re-Targeting solutions for advertisers, enabling major brands to reach maximum efficiency and to regain control. For publishers, they developed ADCROSS – a meta display marketplace.…
a4uexpo London is designed to be informative, cutting edge and fun but also as interactive as possible. We encourage you to use twitter to start, and take part in conversations about all the a4uexpo action and to ask our expert speakers any burning questions during our conference sessions. This year, courtesy of Performance Horizon Group we are introducing session specific…
Our exhibition hall has become the buzzing hive of activity right in the centre of a4uexpo London as we’ve watched it grow and grow over the last few weeks! There’s barely room for more with reams of exhibitors, Live Theatre sponsored by BT, Chill out/networking lounge sponsored by TradeDoubler, Meeting area sponsored by Freespee, Meet the Agencies in the knowledge…