a4uexpo, Affiliate and Performance Marketing Conference and Exhibition
Join us at a4uexpo in
Don’t Miss – The Science of Influence & Engagement
We can tell from Google Analytics that the well oranised amongst us at this time before the show (yes it really is just 6 days ) at the time of writing! start preparing their time at the conference to get the very best out of the show.
We thought, to help we would share with you some key sessions with you this year.
Let’s kick off with The Science of Influence & Engagement, first session on day one and it looks like it’s going to be an absolute cracker with 3 stellar presentations from someof the brightest minds in the industry.
As affiliates our role has always been to ‘pre-sell’ product, often by getting your mindset into that of the consumer, so in this session you’ll be able to learn some of the theory in addition to practical strategies that you can use to uplift conversion with your online efforts.
Join the panel at 9am on day one in our largest room, the Sandringham Suite (which holds circa 650 people) and please do get your questions ready.
Session Details:
The Science of Influence & Engagement
Twitter Hashtag #a4us1 (more on using twitter at the a4uexpo here)
- Will Critchlow,โDistilled
- Kelvin Newman,โSite Visibility
- Stephen Pavlovich,โConversion Factory
The business of affiliate marketing would be a bunch easier if we better understood how people think. The good news is scientists have been studying influence and engagement for decades.
This session will cover how the science of psychology, behavioural economics and game theory can help us market our products and services with more success. If you need to influence or persuade somebody to do something then this is the session for you.
Kelvin has kindly blogged about his session if you’d like further information to make your mind up!
Check back on the blog soon for more ‘don’t miss’ sessions.