Seth Richardson CEO of DC Storm overviews his session at a4uexpo Europe!

This was posted on: 270511, by Sarah Pickthall

This week CEO of DC Storm Seth Richardson overviews his session:

You’ve Invested in Attribution, but Do You Really Know How You Can Use It To Power Your Digital Marketing?

Attend Seth’s session from 09.30am-10.30am on Tuesday 7th June in the Cézanne Room.

What is your session covering and why is it important for our delegates?

Together with Jens Maurer, MD of DC Storm in Germany, we’re aiming to delve a little bit deeper into the very hot topic of Attribution, looking specifically at what insight and advantage it can provide both Merchants and Affiliates. However, on the flip side, we’ll also be highlighting the opportunity many delegates may be missing from not utilising their attribution knowledge to make more informed business decisions.

What can delegates expect to learn? Why should they choose you? And what will be the key take always?

Attribution is a subject that most people assume they understand and know how to apply to their business model. However, we would argue that this is not always the case and therefore the session will look at the fundamentals of attribution; why a single view is not the answer and, more importantly, why Google is making it essential that merchants and affiliates consider attribution.
With over five years of attribution experience, working with some of the world’s biggest brands to help them fully optimise their digital marketing activity, we have the knowledge and understanding to explain the benefits of attribution for both merchants and affiliates. Our team consists of experts with client-side and publisher experience so we’ll be able to show how merchants should embrace attribution as well as how affiliates should approach campaigns based on sales attribution.

During your session what question would you ask other panelists or yourself if you were in the audience?

I’d hope that the session will dispel the myth that attribution is complicated, and therefore I’d be keen to know how I could get started.
On a more specific level, I’d want the presenters to discuss how to ensure the attribution rules that a merchant publishes are working correctly.

Aside from your own session, what other sessions will you be attending at a4uexpo Europe and why?

There’s some good sessions this year but the ones I’ll be hoping to see are:
1. Redefining the Affiliate: How To Be A Performance Marketing Partner
2. Retargeting On The Hot Seat – The Value Creation Debate
3. The strategic use of Search – the emergence of Search as a true Performance Marketing channel and the rewards from greater, more focused, integration

What one piece of advice would you give to delegates attending this year’s a4uexpo Europe
Get involved and ask the experts questions!

Don’t forget to register for a4uexpo Europe! REGISTER TODAY and join us back in Munich over the 7th and 8th June!

Join one of our groups to receive exclusive discounts