Founded in 1996, Shopzilla is a leading retail comparison shopping service. The company’s mission is to enable shoppers to quickly and easily find, compare and buy anything, sold by virtually anyone, anywhere. Each month, Shopzilla connects millions of consumers with thousands of stores. In 2008, Shopzilla attracted over 33 million visitors.

In 2009 Shopzilla launched its Publisher Program (publisher.shopzilla.co.uk) in the UK which allows publishers to add shopping content to their site and give their users the access to the advantages of price comparison. The program offers a huge range of products and a great choice of different formats, including XML feeds.