Stephen Pavlovich: Conversion and SEO Clinic

We interviewed Stephen Pavlovich on his and Dixon Jones’ live SEO panel. The girls at a4uexpo agree with Stephen’s survival tip!

1. What is your session covering and why is it important for our delegates?

Dixon and I are doing the conversion and SEO clinic. Dixon will help you get more traffic – I’ll help you convert it. There’s no website that can’t do with more of that.

2. What can delegates expect to learn? Why should they choose you? And what will be the key take aways?

We’ll pick out the quick wins, so you can make the changes and see results as quickly as possible.

3. During your session what question would you ask other panelists or yourself if you were in the audience?

I’d ask Dixon whether the meta keywords tag is still the holy grail for SEOs. And I’d ask myself whether changing the colour of a button from red to green will double my conversion rate. Something tells me I’m going to be disappointed…

4. If you had to pick one other session from the agenda, which one would you choose?

“Link Building for Highly Competitive Markets” will be brilliant. Everyone needs more links, and this is a great opportunity to learn from someone who ranks for some of the most competitive keywords around.

5. As a Speaker, you must attend many conferences – what’s your survival tip for a4uexpo ?

Don’t eat the pretzels. They’re more salt than pretzel and are way too moreish.