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2008 Conference Brochure Now Available to Download

With only 11 days to go until a4uexpo begins with the Ignite Party, we have today uploaded a PDF version of the conference brochure that you will be receiving in your delegate bags!

If you haven’t started planning your itinerary with regards to the sessions you are going to visit at a4uexpo this year, the brochure will be a great help to you.

Peruse the brochure, which is packed full of information including the sessions, speakers, logistics, floor plans, exhibitiors, sponsor notes and importantly more detailed information about each session.

It could save you a lot of time in the run up to the event!

Download a copy of the conference brochure here (25 MB)

If you haven’t registered yet click here .

Meet The Super Affiliates - Full Session Video from a4uexpo 2007

Just 20 days to go until a4uexpo 2008 gets underway. Tickets are selling fast, so don’t delay if you are looking to attend but haven’t booked your place - register now.

Below is another great session from a4uexpo 2007 entitled ‘Meet The Super Affiliates’. With big names such as Kieron Donoghue, Kristopher Jones, Sri Sharma and Duncan Jennings, this session was viewed by over 300 attendees and provided much insight into the reasons behind the success at affiliate level in the industry.

a4uexpo event round-up and checklist with 3 weeks to go!

Autumn has crept up on us today, which means a4uexpo is now just 3 weeks away!

We have a fantastic speaker line-up this year, a bustling expo floor for you to peruse, 7 networking sessions and parties (yes seven!) - including our star evening where we will set sail along the Thames to Central London - all coupled with free beer, wine and food to help settle the nerves or excitement!

Here is the low-down on this year’s event:

Ignite Party

We kick off our networking with a pre-event party for those in town, and the location will be the Upper Deck Bar @ The Novotel ExCeL - Thanks to the lovely people at AffiliateFuture there will be food and drinks available.

You can also pick up your name badge here if you wish. You’ll avoid the rush in the morning! simply bring along your a4uexpo delegate invoice which will show your registration number - you’ll need to enter this code at our self registration desks. Nick and Darian will be on hand if you have any queries.

Hours :6pm til late

Location: Upper Deck Bar @ Novotel ExCeL

Registration

This year we have a new ’self registration’ system in place. It’s therefore critical that you bring along your business card and your a4uexpo delegate invoice which contains a code between 7 and 9 characters, you’ll need to enter this onto one of the laptops on the ground floor of the platinum suite.  You’ll see a mock up of your badge, simply press print and wait for your name to be called, you’ll receive your badge and lanyard. Before reaching for the escalator pick up your delegate brochure and bag which will contain a number of goodies! After that you’re done - head upstairs and grab yourself a much needed coffee.

Hours: Open from 8.00am

Location : Ground floor of Platinum Suite @ ExCeL (central within the boulevard)

Conference

The conference this year has four tracks taking place simultaneously each hour. With the number of tracks on offer you’ll find it hard to choose which to attend.

There are over 40 sessions held over the two days with over 80 speakers taking part this year on integral and peripheral topics.

A full agenda can be found here - day one & day two

Our keynote commences at 9.00am on day one, however please allow for registration as we expect it to be busy. On day two we give you a bit of time to recover from the networking cruise - however we do commence at 9.30 am, we’ll have coffee (and water!) available on level one and two so grab one before you hit the platinum rooms.

Lunch & Lunchtime Sessions

Lunch bags will be available for you to collect on each day, and refreshments throughout. I also hear that many exhibitors will have beer available on their stands! - We’ve billed our extended lunchtimes as networking lunches, which means you can either remain in the exhibition hall,  relax in the chill out zone or attend one of the lunchtime sessions whilst nibbling away!

Exhibition

This year we’ve given you a bit of extra free time to explore the exhibition, there will be around 40 companies exhibiting. We recommend that you take advantage of our ‘connect‘ system.  This allows you to schedule appointments with our exhibitors, whether sales or account management orientated.

Hours : Day 1 - 9.00am - 17.30pm, Day 2 - 9.00am - 16.30pm

Location: Platinum Suite, 2nd floor

Vertical Networking Receptions

We have four vertical specific networking receptions this year, two on each day.  They will take place within the TradeDoubler chillout zone and outside platinum rooms 5,6 & 7, both on level one.

Drinks will be available courtesy of our sponsors - further registration is not required.

Day 1 : Retail & Telecoms, 17.30 - 18.30, TradeDoubler Chill Out Zone

Day 1 : Finance, 17.30 - 18.30, Networking Zone near Platinum 5,6 & 7

Day 2 : Travel, 17.00 - 18.00, TradeDoubler Chill Out Zone

Day 2 : Casino & Gaming, 17.00 - 18.00, Networking Zone near Platinum 5,6 & 7

Thames Networking Cruise

One of this year’s networking highlights will be our Thames Cruise aboard the luxurious Silver Sturgeon, we’ll be sailing from Canary Wharf along the Thames to Westminster and back, food and drinks will be provided to all delegates courtesy of a4uexpo and buy.at.

This is a great networking opportunity for all our delegates to partake in.  To attend you’ll need to collect an invitation from the buy.at stand - we expect the cruise to be popular therefore arrive early - once we hit our capacity of around 500 people, we’re done! An invitation does not guarantee entry.

Further information and travel details will be posted shortly.

Hours: Board from 19.30 - Sails @ 20.00, Disembarks @ 23.15- 23.30

Location: Canary Wharf Pier, Westferry Circus

Ice Party @ The Fox

After your second day of action packed seminars you can relax at our closing party @ The Fox, - we’ll have some hearty grub, beer and wine flowing for you at the Ice Party, alongside our now infamous Ice Luge. This is a final opportunity for you to close deals, seal friendships and arrange follow up meetings with new contacts. We’ll also be holding a charity auction where you can bid on number of lots donated by companies within the affiliate marketing space.

Hours : 18.00 - late

Location : The Fox @ ExCeL (5 mins from the Platinum Suite)

As you can see we’ve scheduled in a lots of networking opportunities over the conference and whilst they are optional you’d be crazy to miss them.

if you’ve not already registered for the conference, do so now as places are selling fast this year - in addition rooms are still available at our event hotels, grab one now before they sell out.

Need to speak to us?

We’d be happy to help. Call Claire Taylor on +44(0) 1179 723998 or Matthew Wood on +44(0) 1179 723998 - email claire at existem.com and matthew @ existem.com

We look forward to seeing you there!

Action Packed Agenda Released

The two day agenda for a4uexpo London has now been released with over 60 international speakers and over 40 high educational panel discussions, presentations and workshops.

The agenda includes a great mix for everyone involved in the sector, highlights include:

- Affiliate Marketing on the Mobile Internet
- WordPress SEO Strategies for Affiliates
- The Central role of Affiliate Marketing in the Digital EcoSystem
- Strategies to Develop Profitable Websites with Mash-ups and API’s
- Ways to get the Most out of your Paid Search Affiliates
- Extreme SEO Strategies
- David Vs Goliath, Affiliate Marketing for SME’s
- Understanding Incetivised Traffic
- Video in Affiliate Marketing
- Monetising User-Generated Content Whilst Keeping the User Happy
- Successful Voucher Code Implementation
- The True Value of your Affiliate Campaign - Understanding your Customer Sales Journey
- The Insiders Guide to Affiliate Marketing in Europe
- PPC Strategies for Better ROI
- How Mobile, Video, API’s & Social will Shape Affiliate Marketing in 2009
- Meet The Super Affiliates Q&A
- Securing Buy-in for your Affiliate Marketing Budget
- SEO, PPC & Competitor Analysis Tools Uncovered
- State of the Affiliate Nation Q&A
- How to Increase Conversions - A New Approach, based on Psychological Methods

For the full agenda and the speaker profiles please see the a4uexpo website.

A handful of additional sessions and speakers will be added in the coming days to expand the mix.

If you’ve not registered yet for the conference do so today as there are only 55 days left until we kick off with the pre-networking party on the 13th October.

4 for 3 - Bring a colleague for free to a4uexpo

Bring a colleague along to experience a4uexpo for free this October. Simply purchase 3 delegate passes for a4uexpo and you’ll be given the option to get one free, saving up to £399.

There are a couple of conditions for this special offer:

1. All delegates must register at the same time
2. All delegates must be from the same company
3. The complimentary ticket is non transferable
4. Offer ends September 30^th 2008

To take up the discount you must register online and register four people using the same company name. The fourth pass will then be deducted from your invoice.

As this is an automated offer for our systems to recognise the discount you must ensure the company name is entered in the same format for each delegate.

This offer can be used in conjunction with other discount codes you may have been offered from our sponsors or media partners.

Speaker Proposals Now being Accepted

Affiliate Marketing is a diverse, fast paced and ever changing industry consequently assembling an agenda of over 30 sessions is an exciting task in its own right.

To increase your chances of being chosen I have assembled a number of guidelines to help you pitch for an hour session or for inclusion as a panellist or a moderator at a4uexpo.

The quality and effort you make in your submission at this stage will help portray your intentions and points across to the speaker advisory board.

Don’t make a sales pitch

Although speaking at our conference will help build awareness of and credibility for your company - It’s commercial suicide as far as we and your audience are concerned to conduct a hard sell. It’s a big no-no.  This is a paid conference and our delegates expect more. Stick to the ‘exhibition’ style events if this is your intention.

Suggest a panel or session

Help us to help you by suggesting and putting together a complete panel or case study to present at the conference on a topical issue.  Sessions generally run for around 50 minutes, you may wish to consider bringing in other experts or clients within the field to share the speaking responsibility.

Be Specific

Whilst we appreciate it is a few months until the conference and that you direction of your session could change, its important to be as specific as possible at this stage.  Please include suggested session titles and descriptions as you wish them to appear on the website and conference programme. In addition to a brief explanation of your topic and why you feel it should be selected.

Don’t rehash old content

Topics must be fresh, thought provoking, educational, and possibly provocative.  We are looking for real case studies, results of research; unique content for our audience.

Be interactive, use case studies and add value

Sessions which involve audience participation, case studies and Q&A time will be given greater consideration.

Sessions at a4uexpo vary from Q&A, moderated panel debates, case studies, research analysis and live interactive workshops. Depending on the topic and perceived demand you will be speaking in a room of between 40 and 400 delegates.

One final note, whilst we appreciate proposals from networks and agencies we are unable to fill all 30 sessions by networks -  therefore your proposals must be well thought out, planned and promoted to be considered.

If you have any questions, please call me on +44 (0) 1179 723998

All speakers and panellists receive a complimentary full pass to the conference. We are unable to cover travel and hotel expenses.  A VIP speaker / blogger room will be available this year for all our speakers.

Submissions are only accepted online using this online form.

Submission Deadline:  20th July 2008

Crack open the bubbly, a4uexpo.com is live!

After many months of planning behind the scenes we are exceptionally excited to be launching the new look a4uexpo London 2008 website.

I’ll leave you to have a browse around the site, but for now I’d recommend looking at some of the ways you can keep yourself updated what’s happening with the event, whether you use RSS, Flickr, Twitter or traditional email

Over the coming months we have some further announcements to make regarding the schedule and exhibition, but you can start to familiarise yourself with some of the timings and networking events being held as part ofa4uexpo.

I’m off to get Married for 3 weeks however on my return I will be diving into the speaker schedule. So please let us know now what you would like to hear at the show. We want to tailor it to your needs.

A huge Thank You to everyone who has helped us get this far, its going to be a hugely exciting and fun journey again this year!

All the best,
Matthew Wood