Ten out of Ten

So, the A4u team are now back in the office after a fantastic few days at the Hilton London Metropole for a4uexpo London 2012! The event was another huge success for us and the feedback that we have received so far has been incredibly positive across the board.

We couldn’t have pulled it off without the support of all our sponsors, many of whom support our events on a regular basis, helping us to consistently deliver the high level of content and networking opportunities we are renowned for.  We’d like to extend a huge thank you to them all and look forward to working with them again soon.

The conference sessions were carefully crafted and very well attended with delegates interacting and tweeting throughout. Highlights included Performance Marketing – The Value & Perception Debate, Are Performance KPI’s causing an Industry Monopoly, Using Data to Value & Optimise the Affiliate Channel, Global Brand Building for Advertisers & Publishers, Have We Over-Engineered? Technology Congestion in Performance Marketing and the hugely popular Keynote by Dr Mike Baxter of Sales Logiq.

A big thank you to our record number of over 100 expert speakers who’s insight and knowledge was invaluable.

The Exhibition Hall was a true hive of activity this year with competitions, interactive games, offers, freebies and ample refreshments everywhere you looked. Massive thanks to our exhibitors whose innovation and enthusiasm really made the exhibition floor come alive for our 1000+ delegates.

Our networking events are always memorable and this year was no different. Monday 15th saw Neverblue host the First Evening Drinks Reception at the stylish Refinery Bar where many delegates came together to network in advance of the conference and collect their badges and wristbands early.  Performance Horizon Group quenched delegates thirst after a busy Day 1 at the Exhibition Hall Drinks Reception and everyone then got their glad rags on and headed to Jewel Piccadilly for the Official Networking Party.  The atmosphere was electric as delegates enjoyed a welcome drink from LBi, struck a pose in the 7thingsmedia vintage photo booth and showed off their moves on the dance floor.

Alongside the highly educational conference sessions and unparalleled networking events, we also included several value-add features which proved extremely popular.

The brand new Vertical Speed Networking with Webgains was very well attended with delegates building targeted new contacts in short 2 minute bursts. Thank you to the agencies who took part in our Meet the Agencies feature which gave delegates the chance to have one to one conversations with key representatives from the leading Performance Marketing agencies and to the fresh new companies who took their place on our innovative Street.

The Knowledge Zone, sponsored by Arena Media, also included brand new Digital Clinics offering one to one advice on key topics. A big thank you to the experts running these clinics.

Finally, we’d like to say a huge thank you to all our delegates. This year’s a4uexpo London was bigger and better than ever before and we couldn’t have done it without every person in attendance. Please take some time to complete our online feedback form and help us to continue to build and grow across future events.

See you next year!

The A4u team

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