Voucher / Gutschein Codes : Understanding the Metrics

This was posted on: April 30, 2010, by Matthew Wood

Voucher Codes are an integral part of Affiliate Marketing for many Advertisers.  If managed correctly they can add significant uplift to sales, provide valuable new customers who often have above average basket sizes and can help shift specific stock or inventory.

However, Voucher Code affiliates need careful, smart management by advertisers. Kevin will uncover case studies of successful partnerships, partnership strategy, detail programme and offer structure and what’s critical to consider when dealing with this segment of publishers.

Kevin Edwards is currently the chair of the IAB Affiliate Council in the UK and Strategy Director at Affiliate Window.  He will be first up to the podium on day one at 9am within Ballroom A.

As with all sessions at a4uexpo ample time will be left for delegates to ask questions as we greatly encourage audience participation.

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