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Voucher Codes: Understanding the Metrics

• Kevin Edwards
• Introduction by Matt Bailey

Voucher codes and coupons are a growing slice of the Affiliate demographic across many European countries. As an Advertiser, it's a minefield that needs careful consideration and a smart execution strategy. With this research led presentation learn how effective strategy and partnerships with Voucher Code Publishers can increase new customer acquisition, increase basket value and ultimately expand your ROI, whilst understanding how they impact other affiliates, latency and average order values.

Analysing and Increasing Organic Search Traffic

• David Naylor

Getting the most out of your organic traffic is the most valuable thing that you can do as an affiliate or online marketer, but are you spending enough time and using the right tools to analyse your organic traffic properly? Do you know what to look for and how to interpret the data? In this session you will learn some tricks of the trade from the world leading SEO, Dave Naylor who will share insights into how he works and the tracking and analytics tools he uses to increase traffic and discover keywords that convert.

Dave is a popular speaker at our London event, often with standing room only. In this session we guarantee you'll discover some real golden nuggets of information alongside current techniques to increase your rankings to leapfrog your competitors in Google.

Understanding the European Affiliate Landscape and the Biggest Mistakes made in Europe

• Robert Glasgow
• Bruce Clayton

This topic will be run as a two part session. Robert has over 10 year's international Online experience, with an in depth knowledge of the various differences between the nine markets that Webgains operates in. He will share hard facts and figures with the audience, whilst Bruce will cover five examples of international blunders Advertisers have made and how they could have been avoided or resolved.

Universal Search Optimisation

• Tom Critchlow

Around three years ago, Google launched the concept of 'Universal Search' giving us the opportunity to not just think about plain text as an SEO anymore. There is now a need to look at all the considerations around optimisation of Local Maps, Images, Video, Products Feeds and PR content to make sure you are prominent on Google and then how this content can be utilised as best practice in SEO. This session will look to explore all this, and more, plus show examples of how it all can be achieved.

The Evolution of Online Monetization: Trends and Perspectives

• Philipp Justus

Online Monetization and Online Marketing are evolving more rapidly than ever before. In this session, Philipp Justus, the newly appointed CEO of zanox, will look at some of the key trends shaping our industry and discuss their implications for advertisers, publishers and affiliate networks.

Brand Protection and Management for Advertisers

• Ewan Darby

Operating within the Affiliate market as an Advertiser is not an out-of-the-box solution as you'll need to structure and manage your programme with great care. Discover some of the tactics used by Agencies and Networks to protect your brand Online which are critical to protect the future viability of your programme. The session will demonstrate how you should treat different internal channels including Content, Incentive, Voucher Code and Data Feed Publishers, as well as what key terms and conditions you need to consider, why they are important and how you can maximise your partnerships.

Customer Journey, a Trip to the Future of CPA

• Thomas Eisinger
• Sabine Haase

Be prepared for a detailed analysis of the customer journey and the allocation of commissions to various Online Marketing channels such as Search, Display and Affiliate Marketing. On the basis of a practical case set up by affilinet and explido, the audience will learn about the options and effects of a new way of commissioning.

Google Adsense Optimisation

• Walter Palma
• Niels Doerje

Google's Walter Palma gives the lowdown on the optimisation tips and tricks with Adsense. Whilst Niels Doerje from Insider Group will look specifically at how you can optimise your use of Google Adsense as a Content Publisher. Discover the very latest strategy and techniques to uplift RPMs and revenue.

Tried and Tested PR – With an Interactive Twist

• Andy Barr

It's never been done before at a conference, so come and see it happen! In this session, one lucky delegate will be guaranteed Media Coverage within 24 hours! Let Andy Barr show you the tricks 10 Yetis use to get Online and Offline coverage for their clients, including MyVoucherCodes and Sunshine.co.uk. With this 'live' example, you'll be able to see real results just 24 hours later in a separate session where he'll brief the audience on what's been achieved, the benefits to SEO and ROI and more importantly, how you can replicate it all yourself.

Embracing Micro–niches within Europe

• Dush Ramachandran

Learn about the explosion of micro-niches in the USA and how this opens up opportunities within Europe. This session will cover the broader issues that are driving the shift, tips on finding a profitable niche and promotional techniques to utilise. We'll combine this with some examples and success stories followed by questions from the audience.

The Definitive Guide to EU Cookie Law and Regulation

• Kimon Zorbas

There has been confusion over recent EU law on the use and acceptance of cookies. Join Kimon Zorbas, VP of IAB Europe as he gives a detailed analysis of the legislation and what it ultimately means for the Online, and Affiliate Marketing sector specifically, both now and in the future.

Local – Social – Mobile: The Power Triumvirate of 2010

• Gillian Muessig
• Introduction by Tom Critchlow

We've been talking about it for years - in the future, the Web will be Mobile. That day has arrived and the ramifications for Affiliate Marketers are tremendous. Gone are the days of slapped-together landing pages and a few links to a seller's website. Today, Affiliate Marketers are the local and vertical market Ad Agencies of tomorrow. This session provides an in-depth look at how to leverage local-focused Mobile ads and Social Media Marketing to generate and lift sales. The industry is changing fast - if you're planning to be an Affiliate Marketer for the long term, don't miss this session!

Going Mobile

• Nicky Iapino

What parallels can be drawn from Online Affiliate activity for the emerging Mobile sector? How do the two technologies differ and what are their individual strengths & opportunities? With experience on both sides of the Affiliate Marketing partnership, Nicky Iapino shares observations and learning's from her most recent involvement as a Publisher optimising within the Mobile space, with a case study analysis of entry points, pay-per-call and Performance Marketing via Mobile pages and applications, as well as giving a glimpse of what to expect from Mobile in the future.

Data Feed SEO & Advanced Site Architecture

• Tom Critchlow

You've got your site, done your research and got feeds coming in. But you still aren't making enough to retire to the South of France! In fact, you don't seem to be pulling the traffic and...nope, you just aren't ranking. But due to datafeeds and other content your site is huge and should be ranking. Why isn't it?

This session will look beyond SEO 101 to the specific issues Affiliates face with large sites, product feeds, architecture and optimisation. By examining beyond the basics, this session will build on existing knowledge about SEO to help those with larger, more complex sites requiring more bespoke solutions to rank well and beat the 'affiliate penalty'.

Optimising Relationships with Incentive Publishers

• Albrecht Fischer
• Alan Goldstein
• Maureen McDonagh

Incentive sites which include Cashback and Loyalty sites have grown to be a top channel within Affiliate Marketing in a number of territories across Europe. Their ability to drive sales for Advertisers are well known, but at what consequence? Learn the delicate intricacies of working with this type of Publisher and how to maximise your return as an Advertiser.

Product Feed Workshop : An Interactive Session

• Robert Durkin
• Lee Brignell–Cash

A practical workshop guiding Affiliates through the process of integrating data feeds within their site. Within the hour, we'll create a fully-functional feed-driven Affiliate site covering everything from configuration to automation. Using standard practices, tools and technologies, you'll be able to almost instantly transfer learnings into practical application. Accessible to all Affiliates (so no need to have prior experience with PHP or MySQL!) this will also be a valuable session for Advertisers who want to learn how feeds are used within the market. Discover tips on structure for SEO, optimisation, tracking outward links and implementing Search functionality.

Extreme SEO – The Debate Returns!

• Marcus Tandler
• Johannes Beus
• David Naylor
• Bob Rains
• Ralph Tegtmeier

We take an informal approach to our legendary Extreme SEO panel debate where white and black hat SEO gurus discuss some of the latest SEO strategies to give you a lift against your competitors. But here's a warning - to the untrained eye, this session could appear like a discussion between friends and could go over your head. If you're a little more advanced in your SEO knowledge, you could walk away with some 'hot of the press' gems to put into action and give yourself a competitive advantage over your peers who aren't here!

Conversion & Challenges with Performance Based Video

• Irfon Watkins

Learn via a collection of interesting case studies how video is being embraced by Advertisers. What opportunities exist for Publishers to utilise the technology and what the future holds for Rich Media and Video within Performance Marketing.