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Improving the Quality of your Programme's Traffic – eBay's Insights

• Chris Howard
• JJ McCarthy

In September 2009, eBay Partner Network introduced its innovative new pricing model, Quality Click Pricing, where affiliates are paid for each click sent to eBay, but the amount paid depends on the traffic's quality. Eight months on, we'll talk about the impact on both eBay and our affiliates and how other merchants could benefit from adopting a quality adjusted pricing model. However, pricing is only one way to improve the quality of your affiliate programme, so we'll also talk about eBay's experiences in the areas of Network Quality and account management.

Post View Tracking – Is Play Time Over?

• Ronald Paul

This German specific Session will be held in the German Language.

Post View Tracking or Post Impression Cookie placement has a turbulent existence. Learn why it causes potential friction with Publishers, how it can be beneficial under certain conditions, and how micro management is critical to avoid potential cannibalisation and stretching of the rules. Discover whether the option is right for you as an Advertiser or whether it will simply lead to a re-arrangement of sales. Get firm answers on this emotive subject.

SEO Update – What's happening in the Market and Where Should Your Focus Be?

• Jonas Weber
• Johannes Beus
• Andre Alpar
• Marcus Tandler

One thing that Search shares with Affiliate Marketing is its continuous evolution! Experts from the Search world will discuss the latest developments at the Search Engines and how this affects you as Affiliate Marketers. Discover what the opportunities are and where it's all heading. Followed by questions from the panel and audience, expect topics such as Local SEO, heavy duty SEO and tools to be discussed.

Super Affiliate Strategy; Tips to Increase Productivity & Profit

• Sri Sharma
• Michael Kruse
• François Planque
• Martin Sinner
• Matthew Wood as moderator

Moving from a 'bedroom' Affiliate or small team to a large scale business offers both opportunity and challenge. Learn the tricks and tips from Affiliates who have made the transition. We'll cover everything from funding, project management, recruitment, USPs, time management and managing Advertiser relationships.

Social Media : An Affiliates Guide

• Bob Rains

The session will discuss the nature of social media, why there is far more to social media than setting up a Facebook and Twitter account and what needs to be considered in order to succeed. Most importantly, you will learn how to use social media to generate not only traffic but leads. The session will also highlight some important tools that you will need to be aware of when undertaking social media campaigns and outline the pitfalls that you need to be conscious of when doing social media as an affiliate.

Link Building for Highly Competitive Markets

• Jane Copland

How to research and plan an effective campaign and launch link building efforts without making the typical initial mistakes, most of which result in negative gross over-optimisation and possible penalties.

Conversion Killing Mistakes : 15 Simple Things that most Affiliates still aren't doing in 2010

• Dr Karl Blanks

In the past 12 months, Conversion Rate Experts have doubled the sales of clients including SEOMoz… In this talk they will divulge 15 practical, easy to implement things you can do to increase your profits from Affiliate Marketing immediately. Includes tips on how to pre-sell Search traffic for higher conversions and tools you can use to achieve your goals.

We'll finish with questions from the audience

Performance Marketing: Where Next?

• Lianne Dietrich
• Dr Christoph Rock
• Brad Wiskirchen
• Philipp Justus
• Urban Gillstrom
• Frank Kemper as moderator

The last 12 months have seen innovation from Publishers, data feed optimisation, 3rd party applications coming into fruition, and even progress in Mobile. But where next in the lifecycle of Performance-based Marketing? Discover where the CEO's and MD's of some of Europe's leading Networks and Agencies see us heading. Will we see a surge in CPA within Social Media, Offline to Online convergence, reliance on the Super Publisher or something that will take us all by surprise?

A moderated debate which will uncover some fascinating insights and in turn opportunities for both Advertisers and Publishers in the future development of the Affiliate Marketing sector.

Strategic Performance Based Paid Search – the inside track on how to really make a difference

• Tina Judic
• Lina Patel

Affiliates shouldn't simply be viewed as just the small guys out there anymore. They have a significant role to play in complimenting existing Search campaigns. Over the past year, lastminute.com has successfully leveraged its Affiliate activity, illustrating that Affiliates can be hardcore and as good as any of the big Search agencies out there.

Lastminute.com's Lina Patel and Tina Judic from Performance Marketing specialist Artemis8 show how a focused strategy was developed for the leading travel brand, what was achieved and more importantly, they will provide you with guidance on the limitations and processes you need to put in place for optimum delivery.

Why Best Practice Matters and the Future Role of Affiliate Councils

• Ralf Hein
• Kevin Edwards

Across Europe regulatory bodies such as the IAB and the BVDW have been working with the Affiliate community to introduce best practice guidelines for both Affiliates and Advertisers. Learn direct from the Council Heads, hear what they feel will be the challenges for the industry in 2010 and beyond. Find out why Affiliate Councils are an important part of today's industry for both regulation, transparency and grwoth, what they set out to achieve and why and how you can get involved in the process.

Online and Offline Convergence

• Ricki Jones
• Caroline Ferguson
• Matt Brown
• Thomas Schulze
• Marcus Räder as moderator

Today, Online Performance Advertising has garnered much attention among Marketing professionals, but the full potential this model represents to Traditional Offline channels such as TV, Radio, Print and even Outdoor is still an unrealised opportunity. Ten years ago, Performance represented around 5% of the total spend in Advertising for both Online and Offline Media. Since then, the systems in place to buy and sell Traditional Media Advertising haven't changed much at all whilst Performance via Online has grown substantially to some 60% of total spend. We look at how Digital Marketing experts can provide a rescuing lifeline for Offline channels and in the process create new and exciting revenue opportunities that we can all benefit from.

Killer Link Building Strategies

• Christoph Cemper
• Dixon Jones
• David Naylor
• Ralph Tegtmeier
• Marcus Tandler

Forget the spin on 'tools' join this debate on current link building strategies, what works, what's possible and where you should really be focussing your efforts. A moderated debate with an exceptional line-up with some of the modern day masters of link building strategy.

Cost Per Engagement (CPE) : The Future?

• Matt Bailey

Within Affiliate Marketing there has always been a lot of discussion around the most equitable way of rewarding Affiliates . As Head of Affiliates at leading UK Agency, i-level, Matt Bailey puts forward his case that this is something that cannot be viewed in isolation. This session will outline the future in Matt's eyes. How Online Advertising will operate in the future, and how the focus will shift towards rewarding relevant engagement. Discover how this potential shift could affect the business models of Affiliates and how this change could ultimately lead to greater Advertiser efficiency.

Performance Based Paid Search

• Tina Judic
• Duncan Popham
• Sri Shrama

Discover what’s hot in PPC today. Learn tips to maximise your returns in your own campaigns. Discover what works and what to avoid in this competitive market and how you can work effectively with advertisers to claim your slice of the search pie – all on a performance basis. Quick fire presentations from panellist’s currently generating millions of Euros’ of sales for their partners each month followed by a discussion and questions from the audience.

The changing serps and howto act for profit

• Bas van den Beld

Understanding how and why the SERPS are changing gives you a strategic view to increase your revenue from search traffic.

Bas van den Beld from stateofsearch.com will reveal recent changes within Europe and how user response is shifting to provide new opportunities for optimisation and profit.

Effective European Performance Based Email Marketing for Affiliates

• James Little
• Maria del Mar Souza Fontan
• Jim Mansfield

You Affiliates all build an email database right? For those who don't, and even those who do, this is your chance to learn about regulations across different European territories, how to build a successful registration path, segmenting the data, testing, rolling out and analysing performance.

Conversion and SEO Clinic

• Stephen Pavlovich
• Dixon Jones
• Dr Karl Banks

Our popular Live SEO and Conversion panel returns. Your chance to see live analysis of websites, the tools the experts use and their advice on how you can increase placement in Search Engines and more critically, your conversion from the traffic you attract.

How to take Advantage of Affiliate Marketing Channels to Boost your Direct Marketing Success

• Heike Lindner

Affiliate Marketing becomes more and more relevant for Direct Marketing. Heike Lindner gives an overview of how Direct Marketing works in Affiliate Marketing, explains why it works, its success factors and points out what the benefits are. He/she will also present media usage data and communication research facts, showing the value of lead generation through Affiliate Marketing.