Agenda day one « Day one Day two »
New Media Traffic Acquisition Strategies
- Intermediate Publishers Advertisers #A4UP1
Strategies surrounding traffic and customer acquisition have adapted over time to encompass new advertising mediums and popular platforms. And equally as a site owner or brand, the desire to reach new audiences across these mediums have become more prominent, especially as consumers are more technology-savvy than ever before spending an increasing number of hours watching online video, playing mobile games, browsing the mobile web and using multiple devices.
But in today’s competitive ecommerce climate, what are the most successful and innovative ways of driving targeted traffic through new media? How do you ensure that your media spend is reaching relevant consumers? What can you do to differentiate your acquisition strategy from the many others that are competing against you?
Join our panel of media experts, publishers and solutions as they discuss the ins and outs of clever traffic acquisition that’s complimentary to your ROI.
"Everyone is Special" - Personalisation in Conversion Tactics
- Intermediate Publishers Agencies Advertisers Networks Others #A4US1
Focusing on the individual is one of the most overlooked areas of conversion optimisation. While building tests that deliver the ‘statistically best’ experience, we often overlook the fact that everyone is different. By optimising your site, are you heading to the lowest common denominator – making a bland and unexciting page that offends nobody but isn’t exciting or inspirational?
Dave explains how you can use analytics tools to understand possibilities for personalisation, how you can set up simple personalisation tests with any test platform and looks at which are the best features to personalise on your page. Learn how simple changes can create a personal experience for every user and boost your conversion.
Affiliate Mobile 101: Kick-start your Mobile Success
- Beginner Publishers Advertisers Others #A4UMC1
A prominent discussion point across the globe. The rise in mobile has led to a new channel being leveraged that allows publishers, advertisers and start-ups to take advantage of today's agile consumer. The mobile channel is a new facet for performance-based marketing activity, yet the promotional opportunities for publishers and advertisers alike are often overlooked.
MORE TO BE ADDED CJ
Networking Break
Head to the Exhibition Area to meet and network with sponsors, delegates and speakers.
Next Generation Display Advertising
- Intermediate Publishers Agencies Advertisers Networks Others #A4UP2
TBA'd
Qubit Data Session - TBC'd
- Advanced Publishers Advertisers #A4US2
TBA'd
SEO for Site Owners - Remaining Agile in 2013
- Intermediate Publishers Advertisers Others #A4UMC2
12 months is a very long time in search, so how can site owners large and small stay agile and ensure they move with the times?
What tools can you use to figure out what to do next and how should you react if you fall foul to the latest search update? The most powerful information a site owner can have is a solid understanding of their landscape, and what the competition is doing to move forwards.
Join Jon from SEOgadget who’ll take you through how any site owner can analyse data from tools including Advanced Web Ranking and Search metrics, and use Excel to make monitoring your competitive landscape easy and actionable.
Drawing on experience of working with large affiliate sites, Jon will identify significant changes in the past 12 months with examples of websites that are adapting well to change, and also sites that are being left behind. You’ll leave this session with a clear idea of how to effectively stay in touch with changes in SEO, and more importantly how to react should a shift in rankings impact your business.
Networking Break
Head to the Exhibition Area to meet and network with sponsors, delegates and speakers.
The Power of Third Party Solutions
- Advanced Agencies Advertisers #A4UP3
One of the common trends for performance marketing stakeholders in today’s market is the availability of third party technologies that can optimise your campaign, programme or operation. Depending on the level of granularity that you are using third party solutions for throws up many different approaches to performance marketing operations.
But what does this enable you to do more of? What is the best approach and in what circumstances? Etc etc
Hear from those who have taken programmes completely in house, those who utilise solutions as part of a network or agency-based programme, plus you can hear from innovative publishers who are offering their own third party solutions to reach new markets and commercial models for their business.
Performance Marketing from First Impression to Last Click
- Intermediate Publishers Agencies Advertisers Networks Others #A4US3
In a unique eight-country study of the role Performance Marketing plays in shoppers’ purchasing journey, Tradedoubler Insight Unit’s research ‘Performance Marketing from First Impression to Last Click’ investigates exactly how the rise of e-commerce and the phenomenal consumer uptake of smartphones and tablets has disrupted the traditional customer ‘path to purchase’ and what that means for marketers.
With an overview of this in-depth research - carried out in the UK, France, Germany, Italy, Netherland, Spain, Sweden and Poland - Tradedoubler will examine how Europe’s shoppers are turning to Performance Marketing channels first when seeking inspiration on which brands and products to buy – and brands without a presence on these sites risk being locked out of consumers’ decision-making as a result.
The presentation provides insight into how consumer buying behaviour across key verticals such as travel and fashion, has developed in light of the impact of performance marketing and highlights key trends and insights which can be used to guide online marketing investment decisions in this complex, multi-channel world.
Forget Google's Games. Grow Social into your Primary Traffic Source.
- Beginner Publishers Advertisers Others #A4UMC3
Social is the wide open door through which mountains of targeted visitors await those businesses with the foresight to invest in acquiring them.
Simon will look at strategies that can help you to cut through the many social channels and instead concentrate on the platforms that convert. These social platforms are worth tapping into now, as future longevity in social commerce and social media is showing no signs of slowing.
This session will help you understand how to mine the social graph for key insights that can help define your content and acquisition strategies via social media.
Lunch & Networking
A delectable mix of hot and cold food will be served.
Lunchtime Power Pitches
- Beginner Publishers Agencies Advertisers Networks Others
New to a4uexpo Europe this year includes the launch of our “Power Pitches” giving delegates a chance to maximise their business opportunities by hearing from the latest tech and industry start-ups during lunch hours at a4uexpo.
Open to tech and industry start-ups who’ve launched within past 12 months, this is a chance for them to pitch their new business to delegates in attendance.
Whether pitching for investment, business expansion, promotion or awareness, our new feature will enable start-ups to put themselves in front of a savvy internet-fronted audience for a 10 minute power pitch.
So grab you lunch, and take a seat in the Multi-Channel Theatre!
Understanding the Future Customer Journey through Attribution
- Beginner Publishers #A4UP4
Attribution adoption for marketing campaigns has grown considerably over recent years. At current day there is more pressure on performance-based employees to deal with issues like cross channel attribution, multiple touch-points, return-on-ad spend, new versus returning customers and tag management.
Many advertisers are today focusing on leveraging the entire customer journey instead of a single interaction, and the evolution of attribution over the coming year is one that encompasses many channels including the mix of cross, omni, multi, and agile, marketing.
Our panel will share insight into how attribution has evolved within their companies and client-base over the past 12 months, before focusing insight into how measurement and targeting of attribution models are being revised to encompass today's agile consumer.
It's Time to Revisit Wordpress
- Beginner Publishers #A4US4
The world’s most popular content management system is used on millions of websites and by tens of millions of people every day. With its ease of use, Wordpress has been the backbone for many content and performance marketers who look to the CMS as the platform to build their online properties.
Four years on and Joost De Valk returns to the a4uexpo conference agenda, where he’ll be giving delegates the chance to revisit Wordpress and hear what’s currently best practice across theme selection and frameworks, must-use plugins (and ones you should avoid) and overall optimisation techniques including speed, search engine optimisation, maintenance and analytics.
Following his presentation, Joost is primed and ready to answer any questions you've been waiting to ask about your Wordpress goals.
Meet the Agencies
Come along to the Knowledge Zone and meet many of the performance marketing agencies in attendance. Hear about the exciting brands that they represent and discover how you can work with them more closely.
If you would like your agency to take part in Meet the Agencies please contact Mark Atherton or call +44 (0)117 203 3113
Networking Break
Head to the Exhibition Area to meet and network with sponsors, delegates and speakers.
Extreme SEO - Punching the Penguin
- Advanced Publishers Agencies Advertisers Networks Others #A4UP5
TBC'd
The Consumerisation of eCommerce
- Beginner Publishers Agencies Advertisers Networks Others #A4US5
The boom in new technologies and devices, as well as the availability of mobile internet and in-store wifi, offers consumers more possibilities for online shopping and, therefore, greater power over the providers.
Many paths lead to the web-shop, and having evolved over many years devices and technology has provided the basis for online businesses to adopt new business models and integrations that can influence and disrupt the consumer further offline than ever before.
Join Thomas Joosten, ceo of Zanox ,who will look at how the eCommerce channel is evolving to suit device-led consumers, and provide examples on the strong opportunities for the affiliate channel to take a leading role in the growing omni-channel mentality.
Networking Break
- Beginner Publishers
Head to the Exhibition Area to meet and network with sponsors, delegates and speakers.
International Expansion: Tried, Tested and Delivered
- Intermediate Publishers Agencies Advertisers Networks Others #A4UP6
Cross-border expansion has always been a trend for businesses who seek to build on singular successes, yet within performance marketing in Europe there has been a notable increase in stakeholders launching their offerings across multiple countries in the past 12-24 months. Whether looking to expand or work with the recently expanded, what should you be considering?
Join our mix of international panellists across differing demographics who are doing just that. Hear out how they evaluate new market opportunities and implement decisions that form the basis of a new market strategy. Which markets are primed for growth? How do you research new markets? What can you offer to make your programme stand out?
If you’re considering expanding internationally, or want to understand how you can work more efficiently with international publishers, then our panellists will be on hand to share their experiences of different markets and their associated considerations, consumer habits, pitfalls and opportunities. Questions from the floor are welcomed!
BAS / Linkdex Session Here.
- Beginner Publishers #A4US6
TBA'd
Seeking Viral PR on a Shoe String Budget
- Beginner Publishers Advertisers #A4UMC6
After jointly launching Wish.co.uk into a very competitive gift experience market, Stephen and his co-founder began creatively launching new gift experiences with a viral twist.
Through clever use of social media, offline and online media, they were able to seed PR content that was leveraged and maximised through (free) celebrity endorsements, crazy radio discussions and prime time television coverage.
Rather than spoil the surprises we'll let you attend this entertaining session to hear how Stephen and his team were able to successfully multiply the impact of PR for their website through a shoe string budget, reaching millions of potential customers through creative thinking.
