Agenda day two « Day one Day two »
Registration Open
Please bring along your printed barcode to scan at the registration desks in order to pick up your badge. Valid personal or business ID required.
Morning Coffee & Refreshments
After registration please pick up your delegate bag, wristband and brochure then head for some Coffee & Refreshments within the exhibition hall.
Performance Marketing Workshops
Within our Knowledge Centre and new for 2012, throughout the course of the day you can benefit from additional Performance Marketing Workshops.
During main session breaks we'll have a host of smaller, targeted workshop sessions where you can 'swot up' on different areas of Performance Marketing.
Including EU Directives, Country specific workshops, Pay-Per-Call, Multi-Variate Testing and much more - be sure to check our workshop agenda to maximise your learnings at a4uexpo.
The Changing Dynamics of Link Building for Google – 2012 and Beyond
- Advanced Publishers Advertisers Others
With the recent Google rampage against paid link networks and other broadcasted statements that they have change the way links are evaluated, a rethink is long overdue for many companies. Google has (once again) declared war against cheap SEO tricks, and it’s not only a question of which links to build, but more importantly which links to NOT.
This session goes through findings based on real data and gives strong recommendations on how to change your link building campaign to protect and improve your Google rank.
The Secondary Funnel - How Publishers & Advertisers Can Work Together to Capture the Sale
- Intermediate Publishers Advertisers
- TBC ,
We are finalising this session synopsis - we won't keep you in suspence for too long!
Social Commerce - Smart Adopters & In-Facebook Affiliations
- Intermediate Publishers Agencies Advertisers Networks
We are finalising this session synopsis - we won't keep you in suspence for too long!
Session Break
Between sessions, there is time to peruse the exhibition hall and connect with a host of performance related exhibitors.
Google Analytics for Publishers - Setting Goals, Devising Action Points and Fully Utilising the Platform
- Intermediate Publishers
- TBC ,
It's very likely that all publishers use Google Analytics in some form as an additional data and analytics resource, but are you really using it enough to get the best out of this platform?
Hear from Google how IP filtering, On-site search reporting, Event Tracking, Goals & Conversion Paths, Campaign Reporting, and Transactional Details (if applicable) can ensure that, as a Publisher, you are fully utilising Google Analytics platform as you go about your day-to-day performance marketing activity.
The End of the Wild-West of Data – Relevance and Regulation: the Cornerstones for Leveraging Big Data
- Advanced Publishers Agencies Advertisers Networks
Performance Marketing used to be a black box. This fact explicitly neglects a key value-add that networks can offer to their customers: Transparency and Intelligence!
Key Question providers of advertising services need to ask themselves: How can we best deliver value to our customers by providing the data and analysis that really drives our customers’ ROI?
This session will shed some light on the future of the performance industry in a more transparent and intelligent world, but also in a world that will no longer be the Wild-West of data. Regulation will play a major part and we will explore the impact of recent developments on a country and EU level.
Putting recent developments into perspective and sketching a potential scenario for efficient and intelligent online performance marketing in 2015.
Valuing Partner Traffic through the Evolution of eCommerce
- Intermediate Agencies Advertisers Networks Presss
- TBC ,
How do you value your partner traffic? Are you sure you’re doing it in a way that consistently delivers the highest possible return? If you have any doubt whatsoever, this is the session for you.
For the past three years, eBay has run a variable-based payout system for its partners, learning much along the way. In this session, Christian will discuss why the company decided to value partner traffic “by the click” and how it has enabled them to better understand the value of traffic partners bring in. As eCommerce behaviours continue to evolve, eBay foresees the value of affiliate traffic evolving as well. In this session, Christian will discuss how eBay plans to adapt its strategy to account for these changing behaviours, and how you should be doing so as well.
As part of this session, Christian will address the differences in “incrementality” of traffic and how merchants can look beyond ROI to help them evaluate the true value of their traffic.
Short Session Break
Between sessions, there is time to peruse the exhibition hall and connect with a host of performance related exhibitors.
Customer Journey Commissioning: Curse or Cure?
- Advanced Publishers Agencies Advertisers Networks Others
The customer journey and attribution modelling is one of the most discussed topics these days.
How would an attribution model actually work along the customer journey? Is there even a need for customer journey commissioning at all or is the model actually the right way to award commissions?
Our panel will discuss whether there really is a desire to implement an attribution payment model to programmes or not, and what ramifications an implemented solution could have on different publisher models.
The Evolution of the Publisher: Seeking New Budgets and Profitable Exits
- Intermediate Publishers Others
Moderated by Ewan Darby
Performance Marketing has continued its diversity of utilising new technologies and adapting to new methods of marketing to help spearhead the ascendence of the channel.
With such diversity, what techniques and technologies as a publisher should you be utilising to become the next super affiliate of tomorrow?
Will it continue to be incentive based Publishers or smart social intergrations similar to pinterest or thefancy.com, adoption of mobile applications and HTML5, NFC enablers or the creation of a highly targeted media channels to tempt new pots of budget?
Join our panel of innovative publishers, adoptive advertisers and futurologists as we uncover new 'Super Affiliate' strategies that bode from the industrys recent technology adoption that might just attract the next $1m+ investment or $100m+ exit for their founders.
50 SEO & Social Media Tools
- Beginner Publishers Advertisers Others
SEO and Social Media tools are constantly changing and it’s a challenge to keep up with what the best tools are in order to maximise how you best manage your campaign. The main reasons to use a tool are to solve a problem, collect data and improve efficiency.
Kevin's presentation will look to group together different types of tools which achieve the above results. Expect to see tools on Link Building, SEO Analysis, Social Media Monitoring, Twitter, Analytics, Keyword Research, Project Management, Affiliates & Monetisation and Outsourcing.
Lunch
Enjoy a hot lunch and refreshments while continuing your networking within the exhibition hall.
LUNCH SESSION: From Start-up To Exit Strategy - What every Digital Leader Should Know
- Intermediate Publishers Others
This session will give you a 101 on the fundamental 'must haves' every business leader needs to take into consideration when building their business with a future exit in mind. Whether you are just thinking about setting up a new entity, considering taking an investment, working toward an MBI or MBO or actively seeking a trade or VC sale, this session will provide you with the key insights and strategic guidelines to optimise your return.
Illustrated by Case Studies of performance marketing organisations that have successfully achieved exits, topics covered will include: Structural Considerations; Why have Advisors?; Succession Management; Fast vs Organic Growth Businesses; Investor Key Considerations; Maximising your Financial Returns as an Owner Manager.
The session will be given by Mary Keane-Dawson, a successful entrepreneur, business leader and NED, who has sold two businesses to WPP Group PLC, as well as having led the sale of several UK and European based digital performance marketing companies.
Vertical Speed Networking
New for 2012 - Drilled down into verticals you can really target your networking at a4uexpo.
Travel & Finance will be situated in the Knowledge Centre, in the middle of the Exhibition Hall.
Session Break
Between sessions, there is time to peruse the exhibition hall and connect with a host of performance related exhibitors.
Advancing Merchant and Affiliate Relationships – A Guide For The Perfect Marriage
- Intermediate Publishers Agencies Advertisers Networks
- Simon Bird, Savoo.co.uk
- Ewan Darby, Neo@Ogilvy
- Pete Newman, Found
- Julia Stent, uSwitch
- Matthew Wood, A4u / vouchercloud
Moderated by Matthew Wood
Using research from the recent 2012 A4u European Affiliate Survey, that highlights the changing dynamics between affiliates and merchants across Europe, as a base for discussion, our panel of UK publishers, advertisers and agencies will provide comment and showcase successful examples of collaboration and partnerships in the UK; profiling how merchants and affiliates have successfully cut through the noise and created commercially beneficial campaigns and relationships.
With the affiliate landscape becoming increasingly competitive and crowded, these insights and examples will provide best practice case studies that could be rolled out across other European markets.
Seven Secrets of Successful Entrepreneurs
- Intermediate Publishers Agencies Advertisers Networks Others Presss
Having started, grown and sold two companies and working with hundreds of internet entrepreneurs all over the world, Dush Ramachandran has studied the attributes that separate highly successful entrepreneurs from those that are struggling.
In this well researched and thought-provoking presentation Dush reveals the 7 secrets that all successful entrepreneurs practice, whether they realize it or not. This presentation provides specific actionable points that members of the audience can implement immediately to turbo-charge their business results.
How to build a successful email campaign: From design to delivery
- Beginner Publishers Advertisers
Email marketing has now taken over direct mail in terms of volume but quantity does not necessarily mean quality.
Find out how to plan an effective email campaign by improving deliverability and targeting as well as optimizing design to boost conversions. Using case studies and examples of past campaigns we’ll outline the most effective methods of managing an ongoing campaign and look at how to improve your email strategy. We’ll also offer attendees the chance to submit their own creative for assessment and analysis by our team to help provide practical examples and direct feedback
