The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. With over 500 members, it's run for the leading media owners and agencies in the UK internet industry. Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online, helping them engage their customers and build their brands. Through the dissemination of research and the organisation of regular events and publications we aim to put online on the agenda of every marketer in the UK, acting as an authoritative and objective source for all internet advertising issues.
Established in 1998, IAB Europe exists to support and promote the growth of the European digital and interactive marketing industry. Representing 22 National IABs and Partners across Europe and over 5,500 companies, IAB Europe is the trade association of the European digital and interactive marketing industry.
