Serre Restaurant at Hotel Okura Hotel Okura

Venue & Travel

Hotel Okura Amsterdam

the venue

Charming, green and laid back, a4uexpo Europe Arrives in Amsterdam, Cultural Capital of the Netherlands

Previously one of the most important ports in the world and the leading centre for finance and diamonds, Amsterdam has a rich cultural history and some surprising little known facts…

Latest estimates conclude that there are more bikes in Amsterdam than permanent residents, cementing their reputation as an urban are committed to environmental innovation. Delegates arriving via Central Station will be astounded by the multi-storey ‘bicycle flat’, a parking structure used by thousands ever day!

Plus, Amsterdam is ranked as one of the top 25 safest cities in the world!

2013 is a special year for Amsterdam, celebrating several cultural milestones, including the opening of the renovated Rijksmuseum and the Van Gogh Museum, 400 years of the Canal Ring and the abolition of Dutch slavery 150 years ago. Delegates arriving early will see every canal house burn a candle on the evening of 1st July as part of the Keti Koti festival, in remembrance of the nation's history with slavery.

With a maze of beautiful tree-lined canals to rival that of Venice, world-class museums, a host of theatre, live-music and restaurants and a relaxed and quirky vibe, Amsterdam offers the ideal backdrop for two days of intense knowledge-share, learning and networking.

Maximise Your a4uexpo Europe experience
by staying onsite



Set at the heart of Amsterdam, close to the financial, cultural and entertainment district of the city, the 5* Hotel Okura boasts a position on the Amstel Canal, one of Amsterdam's most famous waterways.

It is also the only hotel in Europe to be awarded Michelin stars for two kitchens, offering both exquisite French and traditional Japanese gastronomy.

Enjoy these culinary delights with other delegates or meet for a drink and unwind in the contemporary Twenty Third Bar complete with stunning panoramic views and celebrated by influential media as the best cocktail bar in the Netherlands as well as the bar with the best champagne list.


Staying on-site ensures that you are at the epicentre of a4uexpo. You'll be perfectly located to make the most of your networking opportunities by meeting other delegates informally at one of the well-renowned hotel bars, over a delicious seasonal breakfast buffet or even in the hotel lift!

You can make formal meeting arrangements with ease and will avoid timely commutes to and from the venue leaving you free to enjoy every minute of the conference, networking events and other incredible features a4uexpo has to offer.

hotel room


We've arranged an exclusive rate just for delegates of a4uexpo Europe 2013 giving you yet another reason to stay onsite!

Book your room today

Getting here

Hotel Okura Amsterdam, Ferdinand Bolstraat 333, 1072 LH Amsterdam –

By car

From all Directions
☞ Follow Ring Amsterdam (A10).

☞ Take exit RAI (S109) and follow at the traffic lights, direction RAI/Centrum (S109).

☞ Follow the signs direction Zuid (S109).

☞ You drive straight on (passing the Rai Congress Centre on your left hand) then you follow the right lane, into the Scheldestraat.

☞ At the traffic lights you drive straight on and after 500 meters Hotel Okura Amsterdam appears at your right hand side.

By public transport

From Station Central:
☞ tram 25, stopping-place Cornelis Troostplein. Travelling time ± 20 minutes.

From Station Zuid:
☞ bus 65, stopping-place Scheldestraat. Travelling time ± 8 minutes.

From Station Amstel:
☞ tram 12, bus 15 stopping-place Scheldestraat. Travelling time ± 10 minutes.

From Station RAI:
☞ A 10 minutes walk to the Hotel Okura Amsterdam.

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