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log in Exhibitor Profile

aGoodCause Stand #33

The vision of aGoodCause is to create a better world by letting all online consumer transactions contain a percentage that benefits causes close to the consumer's heart. We have created a smart little software program, AidMaker, that has turned hundreds of thousands of people all over the world into humanitarians for free. Thanks to the program, they can help charitable organisations for free when shopping online. Through our website and our free charity software we provide thousands of online shops with millions of online consumers. When a purchase is made, the shop pays us a referral fee. This also works if the user of our software visits the shop directly.

Of the commission we earn, 75% is donated to a charity according to the users own choice. An average donation is 6-8 % of the price the consumer is paying for the goods. The amount is always communicated when entering the shops through our services. In this way both the stores, the charities and the consumers benefit from our unique website and charity software. In this setup more than 5,500 shops worldwide have agreed to forward a commission of the consumer's online transaction to the charity of the consumer's choice. We have made donations agreements with more than 250 charities worldwide. Our concept is international - we are present in 7 European countries and the US.

Staff Profiles

Mikael Havtorn Petersen

Mikael Havtorn Petersen Manager of charity relations

Tommy  Rae Jnr

Tommy Rae Jnr International Marketing Manager

Tommy Joined aGoodCause.com from Monster.com. Tommy's experience is diverse and plenty for his young years. As the Director of Nakedflames Comms and coming directly from the Advertising hotspot that is Amsterdam, Tommy brings that spark of inventiveness and energy to the team.

Tommy joined aGoodCause, as the concept captivated him. "how can you donate online for free, really?" was one of his first questions.

Now after months of discussing this innovative piece of software with all the biggest and best names in the industry.

Tommy is driven by the fact that everytime a shoper buys online via aGoodcause he his not only directing new custom to his merchants but also assisting charities throughout the world. That's what he calls the feel good factor.
Jonathan Low

Jonathan Low CEO

aGoodCause.com was founded in 2004 by two Danish entrepreneurs, Jonathan Low and Mads Ellegaard. aGoodCause.com began with the idea of making it possible to help a good cause for free when shopping online. The companies pay the donations, but you get to decide where the money goes.

Jonathan studied Nordic languages and literature at the University of Aarhus in Denmark. He has worked for, among others, Denmark%u2019s largest chain of bookstores, Bog & id%uFFFD, as head of e-commerce. He has also helped organise a large number of cultural events and worked with fundraising in various contexts.

Mads Ellegaard

Mads Ellegaard CEO

aGoodCause.com was founded in 2004 by two Danish entrepreneurs, Jonathan Low and Mads Ellegaard. aGoodCause.com began with the idea of making it possible to help a good cause for free when shopping online. The companies pay the donations, but you get to decide where the money goes.

Mads holds an MSc in Design & Communication Management, has lived abroad for five years (USA and several European countries) and has previously owned two Internet businesses, one of which is currently listed on the Danish stock exchange.