Agenda day two « Day one Day two »
Registration
Please bring your ID (business card, credit / debit card) and your booking confirmation number which you will find on your invoice, this will be required to print your badge on-site.
Data Feed and Micro Format Optimisation in Google
Microformats offer a window of opportunity for the SEM practitioner to grow traffic and enhance their organic click through rate by taking advantage of Rich Snippets. What are Microformats, how do you implement them in your website and what difference can they make to your traffic?
This is a can’t-miss session for anyone with UGC review, products, events, user profile pages or location data on their affiliate sites. We’ll look at Microformat standards recently embraced by Google such as hReview, hCard and hEvent.
We’ll take a look at draft standards that may change the way we work for the future, and take a look at the 10,000 ft view of what this means for the discipline of on-page SEO.
Expect case studies and real life examples to inspire you to start experimenting with Microformats.
Conversion Killing Mistakes : 15 things Affiliates still aren't doing in 2010
The conversion rate experts will divulge 15 practical, easy to implement things that you can do to increase your conversion from your traffic and start earning even more money! With lots of time for Q&A from the audience.
Performance Marketing with Traditional & Mobile Media
With the continuous rise of Performance Marketing, the growing need for real ROI, and the increasingly important role Agencies play in the space, we have started to witness Performance Marketing activity appear across Traditional Media channels such as Outdoor, Press & TV as well as non-Web based channels such as Mobile Applications.
This panel discussion will explore some of these channels, the campaigns, the parties involved, and we’ll ask experts from Digital & Traditional Media how they see non Web-based Performance Marketing developing, what they believe are the barriers and opportunities for cementing new revenue generation channels for the longer term and most importantly how existing Affiliate Marketing players can get involved.
Social Marketing: From Offline to Universal
Marketing, both online and offline, is changing rapidly. Broadcasting your untailored message on all channels won't just do it anymore. Search Engines and other online entities are gathering all sorts of information and are connecting all the dots. To compete you will need to be connecting all the dots too. Making use of all different marketing elements. Combining radio, tv, search, social and making them come together in Universal Search.
In this session you will learn why and how to combine the important channels to get the best results. An affiliate has got much more chances than just optimising their own website. Find out how to connect the dots and get more out of your efforts.
Coffee Break
Coffee and Refreshments available at all catering stations and within the expo hall.
Anything You Can Do, I Can Do Better: Using Your Competitor's Tactics to Gain a Competitive Edge
Discover the techniques you should be using to scrutinize your competitors such as link profiles and top performing pages. Then discover how to take your analysis up a gear by using competitor data to choose key phrases, site layout and much, much more.
Avoiding the Google Slap
A hot topic in the affiliate marketing industry is the dreaded "Google Slap." ClickBank has been working closely with Google to learn more about their quality score standards and how affiliates and vendors can create quality content and avoid trouble with Google.
In this presentation, Ramachandran with discuss ClickBank’s findings and answer questions on the topic.
The rise of B2B - A Session with the Market Leaders
Often overlooked in the affiliate channel, the B2B sector is proving one of the major successes for affiliates in 2010. In this session we will explore how affiliates are earning large EPCs promoting B2B advertisers and we dive into the affiliate strategies of some of the leading brands in online – what is the argument for promoting B2B heavier than Consumer?
20 Social Media Tools & 20 WordPress Plugins Boost Your Performance
This session will be split into two halves, firstly looking at social media tools and following with 20 WordPress plugins to promote your site.
The social media tools session will explore the top PR, Twitter, Facebook, reputation management, CRM and analytics tools which can be used to promote and manage your online presence. The WordPress presentation will highlight the top social media and SEO plugins which can be used to optimise and supercharge your blog.
Session Interval
15 minutes to persue the expo hall or head to your next session.
The Affiliate Virgin - From Hobby to Start-up
Founded by former Apprentice winner, Michelle Dewberry, chiconnomise.com has risen from a weekly newsletter to a fully fledged brand earning significant revenue through the affiliate channel.
After finding inspiration during the recent credit crunch Michelle created chiconomise.com on a boot strap budget.
A self confessed Affiliate Virgin, Michelle will share with you her exciting yet often turbulent and challenging journey as a start-up within the affiliate marketing channel; what worked and what hasn’t, and importantly what she would do differently if she started afresh.
Building a start-up as an entrepreneur today is fraught with challenges, however many of these obstacles can be overcome by smart execution, focus and sheer perseverance!
Session TBA
Session details will be confirmed shortly.
Expanding Your Affiliate Activity into Europe
The growth of Pan European networks makes expanding your empire abroad easier than you think!
If you are considering expanding into Germany or Mainland Europe; this session will give you the low-down on current trends within the markets, with specific focus on Germany.
Discover which programmes perform best, local nuances, opportunities, best practice and strategies that will give you and your team a running start.
Advertiser & Publisher Conversion Clinic
You may well be the best designer, SEO expert, Social Media Guru or pay the best commissions in your sector, but if you site sucks and fails to convert your efforts will be in vain.
Whether you are an Advertiser looking to increase your Publishers EPC or a Publisher looking to squeeze that extra pence in the pound ROI, this session is for you.
Complementing the CRE’s earlier session on 15 things affiliates still aren’t doing in 2010, this session will through an advertiser and publisher site before taking requests for live analysis from the audience.
Lunch
A Hot Lunch and refreshments will be served within the expo hall and at our dedicated catering zones.
Making it Happen : On a Shoe String Budget
Join experts in their fields as we run through the creation of an affiliate website from scratch and then coming up with a strategic plan for SEO & Link Building, PR, Branding & Conversion Optimisation all on a shoe string budget!
Lunch Concludes
Time to decide on your next session!
Performance Marketing and Facebook
May 2010 was a pivotal month for Social Media – it was the first month in the UK that Social Media traffic outdid Search Engine traffic (11.9% of all UK traffic was to Social Media compared to 11.3% to Search Engines). Over 90% of this Social Media traffic rests in the arms of Facebook.
What does this shift in online dynamics mean for our industry and how can affiliates use Facebook effectively to drive traffic and sales? Session will cover CPC ads, Social Plug-ins, Open Graph API and publisher case studies.
Anatomy of an Affiliate Programme
Aimed at advertisers who are trying to deepen their appreciation of their affiliate campaign and reconcile it with their other marketing activity this session will offer invaluable insights into commonly asked questions such as what value do cashback sites offer and is it true that voucher codes overwrite content affiliates? This session looks at how affiliates impact other affiliates and other online channels.
Taking a series of promotions, case studies and real life examples from some of our mature affiliate programmes we’ll be helping merchants to understand how voucher codes, paid search, cashback and other affiliate activity co-exist.
We’ll also be looking at how changes, promotions and developments can impact existing sales as well as other online channels. A research and analysis based session we will be offering practical solutions for merchants grappling to understand the value of their affiliate campaign.
Collaboration for Results : Using Affiliates as An Online Sales Partner
Ten years ago, we talked about relationship management and collaboration as being important for success in Affiliate Marketing. Today, if you are seeking to manage a profitable, sustainable affiliate programme, it’s critical.
With a series of case studies from diverse, and award winning publishers learn how close collaboration has enabled them to significantly increase sales for their partners, give advertisers premium exposure over and above competitors and align goals through a combination of access to data, marketing plans and resources.
How to Build and Make Real Money on your Email Lists
In this presentation, Nadeem will share the secrets of profitably growing, managing, mailing a database. Specifically covering how to actively grow your mailing list size, data collection strategies, Cleanse and validate data, Segment data into different verticals based on consumer preferences, Getting into the inbox and optimising deliverability, Negotiating higher CPAs and fishing for CPM, CPC, hybrid and tenancy deals … and much more
Coffee Break
Time for an afternoon caffeine hit; served within the expo hall.
Becoming an Affiliate: A Reality Check
Making the decision to enter affiliate marketing full time from a bedroom or hobby affiliate and giving up the ‘day job’ is incredibly hard, a scary yet exciting decision.
Hear from affiliates who have made that step through self-investment or seed funding, the decisions they have made, the obstacles they faced and the strategies they would employ in today’s market.
Everything from managing finance, setting mile-stones, work life balance, employing your first member of staff and managing them! Outsourcing, branding and SEM strategy will be covered alongside a chance for delegates to direct questions at the panel.
Value & Multi-Attribution vs the Last Cookie
The last cookie wins discussion continues to circle. Hear from early adopters, strategic thinkers and contrasting publishers on the many directions we could take if, as an industry we adopted Multi-Attribution and / or Value Attribution methodology when calculating commissions.
Should we encourage early journey attribution? Attributions based on a specific activity, or continue to reward and potentially block innovation by encouraging publishers to fight for the last cookie and keep our established model in place. What’s ultimately best for our Industry?
We’ll ask these questions and more as we look at the theory behind the decisions and debate whether the decision is
even in our hands.
Advanced Link building Strategies for Affiliate Sites
Achieving strong natural search engine rankings for an affiliate site is a hard task, especially when you consider the advantage that brands have in the current Google algorithm.
This seminar will deliver some actionable tips on building a link-profile that ensures long term sustainable rankings as well as looking at case studies of the natural link building strategies that are being used by super affiliates to dominate the search landscape today.
Improving the Quality of your Affiliate Programme
In September 2009, eBay Partner Network introduced its innovative new pricing model, Quality Click Pricing, where affiliates are paid for each click sent to eBay, but the amount paid depends on the traffic's quality.
Twelve months on, we'll talk about the impact on both eBay and our affiliates and how other merchants could benefit from adopting a quality adjusted pricing model. However, pricing is only one way to improve the quality of your affiliate programme, so we'll also talk about eBay's experiences in the areas of Network Quality and account management.
The Secret Lives of Content Sites - How Publishers can Benefit Brands Beyond the Sale.
With many thousand sites now utilising Skimlinks' technologies, we have been able to collate a wealth of data on the performance of different types of content publishers.
This session would present new, page-level data showing just how our international publishers, are driving highly qualified traffic from a wide variety of content areas, with the added benefits of terrific brand exposure, and even that longed-for SEO boost.
With tips for publishers on how to optimise their own content based on existing case-studies, and advice for merchants on what to look out for from their affiliates, this session would prove valuable for a wide audience at a4uexpo.
Session Interval
15 minute session interval.
Social Media for Affiliates - Acquisition, Retention and New Distribution Channels
Social Media is now a huge part of the online journey. Aside from Facebook, what are the major distribution channels that affiliates can take advantage of to increase traffic and sales? Session will revolve around You Tube, Vimeo, Flikr & Twitter
Affiliate Armageddon
What are the major threats to Affiliate Marketing and how can you protect your business against them? Whether it's post-view tracking, agressive deduplication, margin erosion, companies going under and the domino effect attend this session to discover what, as an industry we can do to fight our corner before it's too late.
Session TBA
Session details will be announced shortly.
Ice Party
Time to unwind at our Ice Party. Full details will be released shortly.
