Registration open on ground level of Platinum Suite @ ExCeL. Please bring your badges from day one for access.
A later start today, enabling you to recover from last night's Thames Cruise. Coffee and Refreshments available on Level two and within the Exhibition Hall.
Refreshments available centrally within the hall.
Video is an under used resource in affiliate marketing and one that hold great potential to drive not only sales by allow advertisers to mirror offline campaigns online.
Irfon discusses the finer points of Video integration on a CPA basis culmunating with a Q&A with affiliates, merchants and networks on how they perceive the effect of video on affiliate marketing.
As affiliate, and indeed online marketing, becomes more mainstream and sophisticated, merchants are beginning to ask questions about how all online channels interact and where the true value comes from. The beauty of online marketing is the complete transparency and traceability, enabling a merchant to have absolute knowledge about the impact of every pound they spend. So therefore why is there still confusion?
In the affiliate channel, we have seen a move away from the traditional view of the content affiliate towards a dogfight to gain the last click; is the true value of the affiliate channel being lost? There is still a blurred line between search activity and affiliate activity in many cases. Is display advertising simply a branding medium or does it have a justifiable impact on sales?
With a focus on the affiliate channel, Matt Bailey, Head of Affiliate, and Martin Lawson, Head of Data, seek to provide some enlightenment into the importance of understanding the customer journey to sale and why all online channels should be viewed in relation to each other.
David Kelly, CEO of mydeco, presents how a start-up can embrace the Affiliate Marketing channel. With a high profile Beta launch, mydeco is making a big splash in £20bn furniture and home furnishings market. David discusses their journey from inception to launch, and how the ecosystem they are building is integrating brands, advertisers and customers.
Gary will be taking you through a host of tools that he and the crew at Stickyeyes use for Search Engine Optimisation and Pay Per Click campaigns. He will show you how to run a 30-minute health check essential for all websites attempting to rank high in the search engines.
Gary will show you how to monitor everything your competitors are doing, whether SEO related or PPC.
Most of the tools are free, and others are bespoke, exclusive tools that he will give you free access to! If you are in a competitive field and want to know who, what, where, when and how your competitors are obtaining high rankings or running better PPC campaigns than you this is a must see session!
Sessions resume at 11:00
The expert panel will examine the fundamentals of paid search strategies, covering link and display text, the future of demographics and the quality score, and keyword research tools for affiliates.
There is plenty of opportunity for everyone to get a slice of the European Affiliate Marketing action.
Heads from four of affilinets European offices will each give a personal glimpse of how the industry differs from country to country; reveal which Merchant sectors are the most active; and explore what Affiliates are up to in each territory to provide delegates with all the ammunition they need to be able to crack this huge market.
Voucher Codes are a powerful marketing tool when used intelligently, but can be costly if used unwisely. Hero will be providing you with an overview of the challenges, opportunities, do's and don'ts when using voucher codes. The presentation will be followed by a moderated panel discussion and Q&A from the audience.
Once your affiliate programme has been running for a while, are you happy to sit back and let it tick over? If not, this session is for you. The massive increase in new merchants with affiliate programmes can make it difficult to get your voice heard. How do you make a programme stand out from the crowd?
This session looks at ways of developing an affiliate programme beyond basics, focussing in particular on how to come up with new and innovative ideas. Being different doesnt just mean changing commission structures or running incentives - there is a whole world of inspiration out there, you just have to learn how to tap into it.
Sessions resume at 12:30
A live demonstration of some tools and techniques that reveal why most of your visitors AREN'T converting (and how to fix it!)
With the continual clamp-down by search engines of what you can't do to your website in order to improve rankings, this session looks at what extremes people take in order to gain the rankings, traffic and ultimately revenue that they desire - while also explaining the negative side of these dark sith techniques.
Two award winning Affiliate Managers that need no introduction will present their secrets on how to maximise your returns from the channel as an Affiliate, Agency or Account Manager.
Learn from Al Carlton as he shows you how he made $1m from blogging as an affiliate. Discover how to use blogging as an affiliate platform, learn strategies, tips and monetisation methods that you can use on your blog whether established or yet to be born!
Lunchtime gives you a chance to take a break, visit the exhibition or take advantage of the free Wi-Fi to check your emails.
Free lunch bags will be available from the foyer on floors two and three.
You'll hear from familiar faces across the industry about their hopes for the Affiliate Marketing Council, why they joined and how it impacts the whole industry from achieving transparency, defining best practice and standardisation
Session details to follow.
Walk away with positive action steps for your business that you can put into action today. Learn how to court the press by devising an angle. This session includes an insider's guide to social networking PR, word or mouth and championing yourself within your niche.
The Panel of experts will pick sites from the audience and give their frank opinions on how to optimise in terms of SEO, Conversions, Design, Strategy and Blogging and give opinions on how to make the most out of your website holistically with Affiliate Marketing and Contextual advertising.
Are you brave enough to volunteer?
The rise of the loyalty and cashback affiliate business model has made it necessary for merchants to consider the customer value proposition and overall incrementality of loyalty and cashback transactions. Loyalty and cashback affiliates are one of the fastest growing areas within affiliate marketing, and accordingly, they have come to play an increasingly important role within affiliate programmes. They are responsible for delivering large volumes of sales and often attracting strong and vocal communities. Our panel of experts will discuss exactly how loyalty and cashback sites work within the overall affiliate mix and whether the traffic they deliver provides incremental revenue.
Affiliate marketing always seems to be about selling something, buy this, look at this, compare this. It is publisher-driven content with an overt sales objective. Whilst users may find this content interesting while they are researching, they may become suspicious or wary of these sites.
Evidence shows that consumers are more likely to listen to recommendations from friends, family or a community of trusted users, but how do you monetise user-generated content without relying on traditional advertising or affiliate marketing? How do you work with your users to build trust and utility, so that you are front of mind when they do want to make a purchase decision? Is it valuable to build a community around your affiliate site? There are new ways of approaching affiliate marketing to address these very current issues.
As one of the fastest growing areas in online marketing, the workshop will focus on how marketers can capitalize on direct navigation as a new source of traffic to drive sales on their websites. This presentation will help marketers, affiliate marketing professionals online strategists fully realize the potential of descriptive domain names as an appreciating, highly lucrative and ROI-rich investment that can be applied to great effect in online ad campaigns and the architecture of an effective online presence.
Nora Nanayakkara will demonstrate how online marketers can increase traffic to their website by building a portfolio of descriptive direct navigation domain names. Find out how much a good domain name costs, how to evaluate if you are getting your money's worth, how to capture entire product niches with a domain name and conquer competitors online for less than £3000.
Domain investing is often misunderstood and this presentation will show you that today's domain investor has nothing to do with the cybersquatters of 10 years ago, and that many companies can have already benefited hugely from developing a proactive domain strategy that embraces domain name traffic and the use of descriptive domain names as part of their marketing program.
Sessions resume at 16:30
As Affiliate Marketing continues to evolve, It's critical to step back and examine what your affiliate activity may look like in 2 to 3 years time. Experts from Mobile, Video, Cashback, API's and Social Media will present to you examples of successful integration within Affiliate Marketing and why they believe their niche will be an integral part of the sector in the coming years. We'll be concluding the session with an opportunity for the audience to probe the panel with their questions.
A unique opportunity to grill leading affiliates from across the industry. The panel who are all from different backgrounds within Affiliate Marketing will be answering your questions on the sector. Whether it's about how to grow your affiliate business, paid search techniques, email marketing, conversion, managing relationships or even blogging strategies!
These affiliates generate millions of pounds each year for their partners - don't miss the opportunity to find out how!
Misplaced or insensitive ads, irrelevant or ambiguous search results, and dead-end e-commerce enquiries are regrettably still common internet user outcomes. How can these bad user experiences be avoided? David Crystal explains the origins and development of a linguistics-based strategy, the 'sense-engine', which has used large-scale dictionary and encyclopedia analysis to generate a new range of products for Adpepper Media, notably iSense and Sitescreen.
If you've been confused about the difference between keyword analysis, contextual advertising, and semantic targeting, and are wondering what the next buzz-words in semantics are likely to be, this talk is for you.
One of the most important issues impacting affiliate marketing is making payments to affiliates. The current process to pay affiliates takes time and can be costly given the charges that come with sending money overseas, wiring money and posting cheques. Affiliates want to get paid quickly and in an easy manner - they don't like the hassle, delay and fees.
Join this session to learn more about industry payment trends and the importance of making simple, instant and global pay-outs to affiliates. Learn how you could save over 50% of your current costs plus remove a whole lot of hassle.
An opportunity to network with fellow delegates who have an active interest in the Travel vertical.
Simply drop by the networking zone on level two.
An opportunity to network with fellow delegates who have an active interest in the Casino & Gaming vertical.
Simply drop by the networking zone on level two.
Relax and unwind after a hectic few days at the a4uexpo after show party with an ICE theme! The a4uexpo team invites all delegates to the Fox for complimentary drinks and hot food - providing the ideal place for last minute deals to take place. With a calm and relaxed atmosphere surrounded by fellow affiliate marketers, what better way to bring the conference proceedings to an end. The Ice Party is only available to Full Conference Pass Holders - A Networking Pass will not give you access.
Sponsored by:
End of a4uexpo for 2008
