Enhance your Digital Portfolio with our Expert Clinics
Our aim at a4uexpo London is to ensure all delegates have as many possibilities to network, be educated and receive support on all aspects of Performance Marketing as is feasibly possible within a two-day inclusive conference. That’s why we’ve brought back our Digital Clinic’s for this year’s conference.
Between 13:30 and 14:30 on both conference days, delegates can receive one-to-one advice on a wide range of specialist topics, and for this year, some more generic ones too! Experts on hand for 2012 are from companies including Adinsight, Sheridan’s, SNR Denton, Coull, SEOgadget, Quaturo and Optimus PM.
Because we anticipate these sessions to be extremely popular, a place in the Digital Clinics cannot be directly booked or guaranteed. However do drop by the Knowledge Zone within the expo hall between 13:30 and 14:30 on both days on a first-come, first-served basis to have the best possibilities to be seen by our experts.
Day One // 13:30–14:30
Business Strategy Clinic Hosted by Mary Keane-DawsonTake your business to the next level by building a digital business strategy, with advice from someone who's ‘been there and done it’ in business – Mary Keane Dawson. Mary is also a ’Dragon‘ to the Tradedoubler backed incubator, The Zoo Project, a Judge of The Performance Marketing Awards and a Board Advisor to several start-ups including Hot Drops.
Digital Law in Performance Marketing Hosted by Eitan JankelewitzHaving worked with many Affiliate & Performance Marketing companies for the past 5 years, Eitan will be on hand to aid you with key aspects of law within Performance Marketing. Whether it's how to understand duplicate content laws, data protection breaches, loopholes in defamation laws and much more, Eitan is a great port of call to learn more about what you’re doing right, and potentially doing wrong!
Affiliate Programme Clinic Hosted by Bruce Clayton at Optimus-PMGot any burning issues about your affiliate programme that you could benefit from some one-to-one advice with a leading agency in the space? Come and meet Bruce Clayton from Optimus Performance Marketing, who specialise in maximising advertiser success within Performance Marketing.
Call Tracking Insight Clinic Hosted by Michelle Anthony from AdInsightCall Tracking works for many of the largest blue-chip brands. Aiding businesses to justify ad-spend, increase conversions and cut ineffective advertising can be understood from analysing your call traffic. Join Michelle Anthony to learn more about how call tracking works, and how you can better your business goals.
Day Two // 13:30–14:30
Funding & Investment Clinic Hosted by Jeremy Cohen from SNR DentonDo you want to move your business forward, yet need some advice on whether sourcing funding or investment is right for you? Are you desirable to potential investors, do you have finance strategies in place or are you preparing for exit? If so – pop along to meet Jeremy to have an honest and frank chat about your future business propositions.
Video Marketing Clinic Hosted by Irfon WatkinsReaching in excess of 500 million unique users per month through Coull's network alone, monetising video content is a new but expanding area of Performance Marketing – and one that shouldn't be ignored. Irfon will be able to show you the true value in video marketing, whether on the advertiser or publisher side.
2 x Google SEO Clinics Hosted by Richard Baxter and Kevin GibbonsSo popular – we've doubled up! Join two SEO experts from SEOgadget and Quaturo to dissect and improve your site SEO and provide aid for any recent Google updates that didn't go so well for your website. Richard & Kevin are experts in their field – so ensure you arrive early to secure some valuable one-to-one time with them.