Health clinics
Our new Health Clinics provide delegates with one–to–one advice on an array of specialist topics.
Hosted by experts within their niche, simply drop by between the hours of 2pm and 4pm. The Health Clinics are held in a quiet zone adjacent to the Meeting Area within the expo hall.
Some topics are held on both days, others are for one day only. Depending on demand some clinics may be extended.
The Google Panda update clinic with Google will be in the form of a roundtable to ensure as many people can partake.
Due to popular demand booking a Health Clinic may not guarantee you an appointment. However doing so will ensure your details and potential questions are passed onto our experts before the show.
Day One Clinics
Fraud & Programme Compliance
Jon Brown, Brand Verity European Operations Manager
Running a profitable affiliate programme is not just about controlling demographics and incentives its also about knowing who, how and when affiliates are promoting you. Discover how you can control your brand use by affiliates with Brandverity.
Google Organic Search
Kaspar Szymanski, Google Search Quality Strategist
Join Google for a hosted roundtable on everything Organic with Google. Rich snippets, the Panda update, authorship and much more. No topic is off limits. Get there early for a seat, we expect this to be very popular.
Competitor Analysis & Link Strategy Planning
Patrick Altoft, Branded3 Director of Search
Visit this clinic and learn how a professional SEO agency or in-house team should approach competitor link analysis and plan a link-building campaign around the specific requirements of your website. All websites are different and the single most important part of SEO is to come up with the right link strategy before you start the project.
The PR Focus
Claire Thompson, SEO PR Training Director
Learn how you can find or create an interesting story about your business. How you can communicate this to the right media and most importantly approach them to get coverage. Discover enlightening tips on writing a good press release.
PR : The SEO Focus
Nichola Stott, SEO PR Training Director
What makes a story linkworthy and to whom? What are the SEO factors I need to know about when writing press releases or positioning online media coverage? Where should my link be? What are the anchor text considerations? What are the pitfalls to be aware of? What if I get someone to cover a story and there’s no link?!
The Pros and Cons of Growing with Venture Capital & Business Angel Investments
Steven Brown, Linkdex Chief Executive
Raising external investment is exciting and often the making of a business. Many very successful performance marketing businesses have been successful because of VC funding. There are also many great businesses that have never had external funding. There are many disillusioned entrepreneurs who have failed to raise money. Steve Brown is an entrepreneur who has raised VC finance and angel finance for a number of businesses (including buy.at and Linkdex) and is also an angel investor and advisor to a number of performance marketing companies. Steve can help brainstorm with you whether external investment is the right choice for your business.
Affiliate Programme Health Check
Bruce Clayton, Optimus Performance Marketing Co-Founder / Director
Join the award winning Optimus Performance Marketing for guidance and advice on launching and growing your affiliate programme profitably. Optimus can assist with Publisher recruitment and policing, Marketing and communication strategy, Newsletter compilation Network liaison, Reporting and benchmarking, Publisher incentivisation, Code / Cashback and Commercial Policy, Protecting Brand Values and maximising content within the affiliate channel.
Mobile Vouchers : Online to Offline
Mark Andres, vouchercloud Head of Affiliates
Discover how any advertiser wanting to take their online affiliate models offline can benefit from mobile vouchering and generate value add ROI. Mark from vouchercloud will be on hand to discuss the realm and opportunities that the smartphone can bring to your affiliate campaign and brand.
CPA Marketing - Traffic Sources That Don't Depend On Pandas!
Dave Bird, Monetise Affiliate Marketing Managing Director
Are you harnessing the power of CPA (cost-per-action) affiliate marketing? Have you been hit by Google’s Panda update and are looking for alternative to ways to make money as an affiliate without the reliance upon search engine traffic? Learn how you can quickly create, test and optimise CPA campaigns and build high-profit affiliate strategies without the need to rely on specific traffic sources.
Day Two Clinics
e-Privacy Directive & Affiliates
Helen Southgate, SKY / IAB Head of Affiliates / IAB AMC Chair
Your chance to quiz the IAB AMC about the upcoming privacy directive and how it could affect you as an affiliate.
Attribution - How It Can Aid Your Business
Lewis Lenssen, DC Storm Commercial Director
Understanding the path to conversion for your business is key to effective marketing, and Multi-attribution is a key analysis technique that makes this possible. Attribution experts from DC Storm will be on hand to discuss with you the whole issue of Attribution, focusing on your specific requirements as well as how to plan its implementation. But, most importantly, demonstrate how it fits into the bigger picture.
How Affiliates Websites can Benefit from PR
Andy Barr, 10Yetis Head Yeti
Learn how your business can benefit from PR. Why the media cares about your SME, SEO benefits and Public Relations 101.
PR & SEO clinic
Nichola Stott, SEO PR Training Director
Combined expertise from PR and SEO specialists to offer advice on defining what makes you special, positioning this to quality online sources; and the key SEO considerations to ensure you get the joint benefits from both brand exposure and search engine benefits.
Google Organic Search
Kaspar Szymanski, Google Search Quality Strategist
Join Google for a hosted roundtable on everything Organic with Google. Rich snippets, the Panda update, authorship and much more. No topic is off limits. Get there early for a seat, we expect this to be very popular.
Link Development Analysis - Have You Got The Right Links To Rank?
Lisa Myers, Verve Search CEO
Analysing your websites linking profile and what you can do to improve. It’s not just about quantity of links but quality of links. I’ll be going through the type of links you have and comparing your link profile to your competitors. Where can you make the easy wins and what should be your link strategy. From optimising your current links (link reclamation) to ideas for link baiting, this health clinic will get your link development strategy on the right track.
Optimisation Best Practice On Yahoo! - The Nuances and Differences Between Us and Google
Simon Turner, Yahoo! Yahoo! UK Search Business Strategist
Join Simon for a top line Yahoo! overview, including the Search strategy and challenge we have laid out for ourselves. This is an opportunity to find how the Search Alliance with Microsoft will provide new opportunity for your business, as well as the importance of optimising campaigns specifically for the Yahoo! Search marketing platform. On this, the key differences between Google and Yahoo! optimisations will be revealed, ensuring you get the best performance for your Yahoo! Search Marketing campaigns. There is also the opportunity to trouble shoot any issues you have with the Yahoo! platform, enabling you to make your time spent on your Yahoo! campaigns as efficient as possible.
The Hidden Power of Web Analytics
Martijn Beijk, comScore Inc Business Consultant
Visit this clinic and learn how to unleash the hidden power of your web analytics data. Are you focusing on the right set of KPI’s for your goals? What deeper optimization can you do when all the low-hanging fruit has already been picked? Learn how to identify and define your target groups, apply effective segmentation, and fine tune reports. Take your web analytics to the next level and make them the core of your company’s operations.
